Fashionably Fitfat

📰 Brunel: A 'Mood-Elevating' Body Oil Brand Founded by Jasmine Tookes ✨ Fashion Insights & Trends: Photo: Courtesy of Brunel Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Brunel Headquarters: New York, NY E-commerce: brunelbeauty.com Social Media: Instagram What: A skin-care brand currently offering three "mood-elevating" body oils with fragrance notes of sandalwood, cedarwood and amber.  Price Range: $48-$53 Founders: Jasmine Tookes and Sabrina Castenfelt Origin Story: Brunel is a beauty brand rooted in "mood-elevating wellness," co-founded by Jasmine Tookes and Sabrina Castenfelt in 2025. Brunel transforms skin care into daily wellness rituals through high-performance, clean formulations and fine fragrances designed to support specific moods. The brand...

📰 Beyond Real, Beyond Now: REVERSIBLE Reimagines the Future of Fashion Retail ✨ Fashion Insights & Trends: Sponsored Story Born at the intersection of fashion innovation and digital technology, REVERSIBLE transforms online retail into an immersive, interconnected journey. Its new CGI-driven short film, "Beyond Real, Beyond Now," transports viewers through three surreal realms - each symbolizing one of the platform's core features. Beyond Real, Beyond Now (1:12) The film opens in a blooming field where a sculptural handbag glides through space. A scanning laser sweeps across it's surface, instantly projecting identical models around it - a striking metaphor for REVERSIBLE's AI-powered search engine. This feature empowers users to upload images or enter keywords to discover exact or similar pieces from an expansive, multi-brand catalog - making discovery both visual and lightning-fast. Photo: Courtesy of REVERSIBLE Photo: Courtesy of REVERSIBL...

📰 The 'Medicalization of Beauty' Trend Is Capturing Consumer Attention ✨ Fashion Insights & Trends: Photo: Jeffrey Greenberg/Universal Images Group via Getty Images The future of the beauty industry is looking increasingly clinical. Amid age-old quests to preserve youthful-looking skin and more recent fascinations with all things wellness, beauty consumers are embarking on "longevity journeys" defined by preventative care and clinical innovation. Graduate students from the Fashion Institute of Technology's (FIT) master's program in Cosmetics and Fragrance Marketing and Management (CFMM) dubbed this phenomenon the " medicalization of beauty " for a recent capstone report. Based on six months of global research, they found that 64% of beauty consumers have sought medical beauty treatments to enhance or optimize their appearance. Related: Beauty Brands May Want to Rethink These Common Marketing Tactics Despite much of the industry moving ...

📰 Weekly Drop Watch: Skims x Roberto Cavalli, Brandon Blackwood's Summer Collection and More ✨ Fashion Insights & Trends: Skims x Roberto Cavalli Photo: Courtesy of Skims For Weekly Drop Watch , Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week's highlights. Fashion Launches Skims x Roberto Cavalli  Photo: Courtesy of Skims On June 27, Skims launched a collaboration with designer Roberto Cavalli, including one pieces , bikinis , cover-ups and accessories . Available to shop here .  Silk Laundry Launches "Depths" Collection Photos: Courtesy of Silk Laundry On June 16, Silk Laundry launched "Depths," an ocean-inspired collection full of maxi dresses, matching sets and mesh tops with marine life motifs.  Brandon Blackwood Summer Collection  Photo: Courtesy of Brandon Blackwood Photo: Courtesy of Brandon Blackwood On June ...

📰 How Fashion Rental Services Function as Brand Discovery Platforms ✨ Fashion Insights & Trends: TikTok and Instagram are not the only places Gen-Z and Millennial shoppers are finding new brands these days. Fashion rental marketplaces, in fact, have emerged as significant discovery tools for younger, trend-driven consumers, especially when it comes to emerging and indie labels.  Such is the case for Nuuly, and it's doubling down: On June 20, the URBN-owned rental subscription service launched Nuuly Labs, a program platforming minority-owned, up-and-coming and independent labels via exclusive design capsules and extensive marketing promotion. House of Aama, Fang NYC, Degen and Boyko are all part of its debut. Nuuly Labs x Degen Photo: Courtesy of Nuuly "We wanted to be there as a way to support cool, up-and-coming brands that we found and introduce those brands to our customers, but in a way that feels customized to their business at the time," Sky Pollard, h...

📰 Beyond the Blepharoplasty: Eye Care Is Having a Major Moment ✨ Fashion Insights & Trends: Just a few years ago, I would have had no clue what a "bleph" was. Now, it's something that my friends and I regularly reference wanting, (half) jokingly, in casual conversation. In case you're not quite as vain as we are: It's short for blepharoplasty, a cosmetic surgical procedure on the eyelids that can correct drooping, excess fat, hooded lids, puffiness and wrinkles around the eyes. (It can be done on either the upper or lower eyelids, or both.)  It may just be that we're in our mid-30s and confronting the realities of aging — but it's also hard not to notice (for the pop-culturally clued-in, at least) that celebrities like Bella Hadid, Kendall Jenner, Hailey Bieber, Blake Lively, Jennifer Lawrence, Taylor Swift and Zoë Kravitz all seem to have, uh, set their sights...higher over the past several years. (I'll leave you to Google the before-and-after...

📰 Kallmeyer Is Hiring A Production Assistant In New York, NY ✨ Fashion Insights & Trends: Sponsored Story Job Title: Production Assistant Location: New York, NY (On-Site) Employment Type: Full-Time Start Date: Immediate About Us: Kallmeyer is a New York based RTW and accessories brand which reimagines everyday staples as an elevated modern modular wardrobe. Each piece offers unique versatility which is polished yet unpretentious, through immaculate fit and fabrics, intelligent details and thoughtful balance. The brand is committed to equitability through social impact and responsible manufacturing. Kallmeyer’s flagship downtown store (est.2019) and Madison Avenue boutique (est.2025) – create a personalized and distinguished environment for customer experience and community engagement surrounded by hand-made furniture and carefully curated details. About the Role: Kallmeyer is seeking a highly organized and detail-oriented Production Assistant to join our Product tea...

📰 Suzanne Rae: A Shoe Brand Made for the Modern Feminist ✨ Fashion Insights & Trends: Photo: Courtesy of Suzanne Rae Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Suzanne Rae Headquarters: New York, NY E-commerce: suzannerae.com Social Media: Instagram What: A shoe and ready-to-wear brand with playful yet functional designs. Price Range: $265 - $750 Founder: Suzanne Rae Pelaez Origin Story: Suzanne Rae Pelaez founded her New York-based ready-to-wear and shoe line in 2010, inspired by and made for the progressive and modern woman. The brand is rooted in feminist fundamentals and the idea of fashion as a performative art. With social awareness and environmental responsibility also at its core, the brand applies a "careful consciousness" to everything it does, from sourcing...

📰 DEI Is Good for Business, According to Beauty's Buzziest Investors ✨ Fashion Insights & Trends: The DEI discourse has — thanks to the current U.S. presidential administration and the major corporations buying into its anti-inclusion policies — reached an unfortunate fever pitch this year. But brushing conversations about diversity, equity and inclusion aside is detrimental to us all; and for businesses, it impacts the bottom line. According to a 2023 McKinsey & Company report , companies that invest in DEI of all kinds, at all levels of operation, are shown to outperform those that do not (and there are plenty of other studies that speak to this point, and a host of other benefits, as well).  But arguably no other industry stands to benefit (and yes, profit) more from investing in DEI than beauty. That's been a guiding principle for emerging growth fund True Beauty Ventures since its inception in 2020. General Partner Cristina Nuñez and Managing Partner Rich Gers...

📰 Kallmeyer Is Hiring A Logistics Coordinator In New York, NY ✨ Fashion Insights & Trends: Sponsored Story Job Title: Logistics Coordinator Location: New York, NY (Hybrid or On-Site) Employment Type: Full-Time Start Date: Immediate About Us: Kallmeyer is a New York based RTW and accessories brand which reimagines everyday staples as a refined and modern modular wardrobe. Each piece offers unique versatility which is polished yet unpretentious, through immaculate fit and fabrics, intelligent details and thoughtful balance. The brand is committed to equitability through social impact and responsible manufacturing. Kallmeyer’s flagship downtown store (est.2019) and Madison Avenue boutique (est.2025) – create a personalized and distinguished environment for customer experience and community engagement surrounded by hand-made furniture and carefully curated details. About the Role: As our first primary Logistics Coordinator, you will lead and shape the logistics function of t...

📰 Ideo: An 'Anti-Aging' Skin-Care Brand Founded by a Nobel-Nominated Neurochemist ✨ Fashion Insights & Trends: Photo: Courtesy of Ideo Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Ideo Headquarters: New York, NY E-commerce: ideoskincare.com Social Media: Instagram / TikTok / Facebook What: A luxury skin-care brand applying brain science to skin science by teaching cells to "'remember' their youthful functions." Price Range: $95-$135 Founders: Andrew Shemin and Dr. John Blass Origin Story: Nobel-nominated neurochemist Dr. John Blass was researching the causes of Alzheimer's disease and formulated the R•G•M Complex, which focuses on "rejuvenating brain cells through boosting mitochondrial metabolism." Dr. Blass's wife faced a stubborn sc...

📰 Lulu Frost: A New York-Based Jewelry Brand Blending Vintage and Modern Design ✨ Fashion Insights & Trends: Photo: Courtesy of Lulu Frost Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Lulu Frost Headquarters: Huntington, NY E-commerce: lulufrost.com Social Media: Instagram  / TikTok What:  A storied jewelry brand mixing vintage and modern design, allowing people to choose meaningful antique pieces that represent something special to them. Price Range: $45-$1,025+ Founder:  Lisa Salzer Origin Story:  Founded in New York City in 2004 by Creative Director Lisa Salzer, Lulu Frost is known for its blend of statement vintage and modern influences. The brand name hails from Lisa's childhood nickname "Lulu" combined with the last name of her maternal grandmother, Elizabeth R...

📰 Meet Daydream, the Chat-Based Shopping Platform Melding AI and 'Real Fashion Intelligence' ✨ Fashion Insights & Trends: Ever spent hours (or even days) sifting through multiple tabs to find the perfect sundress or work bag? That could be a thing of the past, thanks to AI. Daydream , launching Wednesday after months of buzz (and $50 million in seed funding), wants to streamline the online shopping experience. E-commerce veteran Julie Bornstein, who sold her first online shopping platform The Yes to Pinterest in 2022, co-founded the company alongside Lisa Green, Dan Cary and Richard Kim. It's a chat-based AI shopping agent exclusively tailored for discovering personalized fashion picks. "Imagine you could just go to one single place and be like, 'show me all of the summer dresses for a New York day,' and you're going to see your brands, your price points, all the stuff you already want to shop so that it just saves you a lot of the headache and a ...

📰 PhotoBook Is Seeking Editorial Interns In New York, NY (Remote) ✨ Fashion Insights & Trends: Sponsored Story PhotoBook Magazine , a digital high-fashion publication dedicated to celebrating diversity, sustainability, inclusivity, and the ethical treatment of animals, advocating for cruelty-free fashion and responsible industry practices through compelling photography and insightful writing. PhotoBook focuses on high profile talent from the worlds of television, film, music, theater and fashion. PhotoBook also features emerging talent in their “On the CUSP” and "RADAR" sections. Check out https://www.photobookmagazine.com PhotoBook is looking for Editorial Interns. Interns must be diligent with working in a remote environment. They would work on the following: 1. Interview Questions for Celebrity features. 2. Research Celebrities for Covers + Inside features. 3. Creating mood boards for various celebrity shoots in NYC, LA, London, and South Africa. 4. Sour...