Fashionably Fitfat

📰 Ouma: A Zero-Waste Bridal and Eveningwear Brand ✨ Fashion Insights & Trends: Photo: Courtesy of Ouma Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Ouma Headquarters: Vancouver, Canada E-commerce: ouma.co Social Media: Instagram What: A bridal and eveningwear brand with a zero-waste mission Price Range: $1,920- $6,600 Founder: Ou Ma Origin Story: Designer Ou Ma's journey into bridal and eveningwear design started unexpectedly but with deep personal meaning: After studying fashion design at FIT in New York, she worked at Calvin Klein and Ralph Lauren. During that time, friends and colleagues began approaching her to create their wedding dresses. During the process, she discovered a love of getting to know each bride and crafting something truly unique to their story. Starting...

📰 The Next 'It' Handbag Brand Will Probably Be From South Korea ✨ Fashion Insights & Trends: The next "it" bag may not be Balenciaga, Chanel or Loewe. As Europe's legacy labels continue to suffer from the luxury slump, a new coterie of South Korean accessory brands is setting its sights on the American market, most notably: Osoi, Marge Sherwood and Stand Oil. Capitalizing on the United States' ongoing infatuation with Korean culture (see: K-pop and K-beauty), these affordable, independent competitors haven't sacrificed their home country's penchant for quality. South Korea is now a contender in luxury handbag manufacturing, with its primary supplier, Simone , making up 30% of the U.S. market. Osoi, Marge Sherwood and Stand Oil may not yet be household names, but they're already go-to brands for those in the know. Even the celebrity set is catching on: Olivia Rodrigo recently touted Stand Oil's bestselling Mushy bag ; Hailey Bieber is ...

📰 A Guide to New York's Many Fashion Brand-Owned Restaurants and Cafés ✨ Fashion Insights & Trends: If you're interested in experiencing the luxuries of brands like Louis Vuitton and Tiffany & Co., it's now possible to do so in sandwich or macaron form — no handbag or jewelry purchase necessary. In New York, major fashion labels have been (and continue to be) opening branded restaurants and cafés, typically attached to their main shopping locations. With everything from waffles to burger buns and pastries stamped with the world-famous monograms of designer brands, these restaurants are part of a growing trend of luxury labels expanding into the world of hospitality . Helmed and designed by globally esteemed chefs, their menus are not only visually and aesthetically pleasing to fashion fans seeking an Instagrammable meal, but also offer truly delectable, storied dishes that appeal to those beyond existing customers. Whether you're famished from a long day of...

📰 Administrative Assistant / Office Manager for Fashion Stylist In Los Angeles / New York City ✨ Fashion Insights & Trends: Sponsored Story Job Title: Administrative Assistant / Office Manager for Fashion Stylist Location: Los Angeles, CA/New York, NY Type: Part-Time Start Date: ASAP About the Role: We’re seeking a highly organized and proactive Administrative Assistant / Office Manager to support leading Sports Stylist, Courtney Mays. This position entails managing the day-to-day details that keep her creative process running smoothly. This role is perfect for someone who loves fashion, thrives in fast-paced environments, and has a knack for organizing chaos into clarity. Key Responsibilities: ● Track, organize, and file receipts and expenses ● Assist with market pulls, returns, and sample coordination ● Maintain an organized system for wardrobe, kits, supplies, and styling tools ● Coordinate calendar, appointments, and booking schedules ●...

📰 The Elevated Sweatshirt I Never Want to Take Off ✨ Fashion Insights & Trends: Four The Sweatshirt, $255, available here Editors' Picks are the Fashionista team's true (#notspon) fashion and beauty obsessions, handpicked by professionals who see it all. After writing about " deconsumption ," I kept seeing examples of it in my day-to-day — frequency illusion is real, but when I went to a meeting with the slow-fashion brand Four , I couldn't help but see parallels to just about every aspect of the rising shift in consumer behavior. On a basic level, Four, founded by two fashion industry veterans, is defined by thoughtful design and responsible production. It releases only four new items per year, to reach a final total of 16 in 2026. From there, it will iterate on existing designs, releasing small batches in new fabrications and colorways. The brand prioritizes responsible sourcing, organic and deadstock materials and supporting ethical, womxn-owned ma...

📰 These Are The 'It' Shoes of the Summer ✨ Fashion Insights & Trends: Whether you're prepping for summer vacation or simply refreshing your warm-weather wardrobe, there's quite a range of new and familiar shoe trends to choose from these days. From waterproof options to runway-inspired silhouettes, we took a look at the data to see what's heating up in the footwear department this summer. According to  Google Trends ,  shopping searches for " jelly sandals " are at an all-time high this quarter — especially for " jelly flats ", " jelly flip-flops " and "jelly Fisherman sandals." Jelly net flats — à la  The Row's viral pair — are also super popular right now, with countless brands taking a stab at the trend.  Fishermans are also trending in their own right: Search interest for " fisherman sandals " and "platform fisherman sandals" doubled over the past month, with search interest spiking consis...

📰 ICYMI: How Fragrance Brands Reach Gen Alpha, Fashion's Summer Reading List & Miami Swim Week's Top Trends ✨ Fashion Insights & Trends: In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a cappuccino in our honor when you're discussing who did what over your English muffin. Related: How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens? Related: 21 Must-Read Fashion Books to Add to Your Summer Stack Related: Summer 2025's Biggest Swimwear Trends, According to the Miami Swim Week Runways Related: How Can Indigenous Designers Get the Most Out of Brand Collaborations? Related: Why the Way We Talk About Textured Hair Needs to Change Related: High-End Beauty Brands Will Need to Work Harder Than Ever to Justify Their Prices Related: What Indigenous Designers Want (and Need) Out of Fashion Collaborations: A Guide for Brands Related: Supply Chain Chao...

📰 Watskin: A Sun-Protective Swim and Activewear Brand ✨ Fashion Insights & Trends: Photo: Courtesy of Watskin Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Watskin Headquarters: New York, NY E-commerce: watskinsunwear.com Social Media: Instagram / TikTok What: A line of swimwear and activewear made with UPF 50+ material to block 98% of UV rays. Price Range:  $75 - $445 Founder: Lois Robbins Origin Story:  In 2018, Watskin founder, actor Lois Robbins, received unexpected news from her dermatologist — a squamous cell was discovered above her lip, and she was advised to stay out of the sun. As someone who loved the outdoors and fashion, the news was unsettling. Determined not to give up her active lifestyle, she searched extensively for stylish, sun-protective clothing suitable for s...

📰 The Nue Co.: A Supplement-Based Wellness Brand That Also Offers Skin Care, Hair Care and Fragrance ✨ Fashion Insights & Trends: Photo: Courtesy of The Nue Co. Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . The Nue Co. Headquarters: Shoreditch, London, U.K. & New York, NY E-commerce:  thenueco.com Social Media: Instagram  / TikTok What:  A wellness and supplements brand that also offers functional fragrances, hair care and skin care Price Range:  $20 - $113 Founder: Jules Miller Origin Story:  Jules Miller founded The Nue Co. in 2017. In her early 20s, she was diagnosed with irritable bowel syndrome (IBS). After trying various treatments, she discovered that the solution lay in her diet. She dove into the world of nutrition and natural remedies, eventuall...

📰 How Can Indigenous Designers Get the Most Out of Brand Collaborations? ✨ Fashion Insights & Trends: Bethany Yellowtail, a citizen of the Northern Cheyenne Tribe and descendant of the Crow Tribe, began her fashion career in Los Angeles working in production for large fashion labels — an experience that ultimately inspired her to launch her own brand, B. Yellowtail, in 2014. "In those brands I worked for, I was a part of collections that were quote-unquote 'Native-' or 'Navajo-' or 'Aztec-inspired,' and it was a really bizarre experience," she reflects. "I grew up my whole life around our people and our culture. And then to be plopped into a world where we don't exist was really bizarre. I was just like, this doesn't represent me. This doesn't represent the people I love or come from. It actually has nothing to do with us, but we're being 'honored' or 'celebrated.' It was super strange. So I wanted to create...

📰 Undone by Kate Is Seeking Interns In NY, NJ or CT ✨ Fashion Insights & Trends: Sponsored Story General Internship Requirements: ● Must live in NY, NJ, or CT ● Currently pursuing a Bachelor’s or Associate’s degree in a fashion-related field ● Available at least 2–3 full days per week this summer (2 days/week for Social Media) ● Strong time management skills and ability to juggle multiple deadlines ● Flexible, organized, and creatively driven ● School credit welcome ● Please send resumes to: contact@undonebykate.com 1. Production / Design Intern ● Source fabrics, trims, and materials locally ● Track, receive, and organize samples and shipments ● Assist in fittings and record detailed notes ● Liaise with atelier and showroom to meet deadlines ● Maintain a custom client database (shipments, fittings, tailoring, etc.) ● Sketch technical flats and fashion illustration ● Manage fitting/sketch calendar...

📰 Must Read: Haider Ackermann Drops Second Snow Goose Collection, Immigration Raids in L.A. Strike Fear Into Fashion Industry ✨ Fashion Insights & Trends: Photo: Willy Vanderperre/Courtesy of Canada Goose These are the stories making headlines in fashion on Thursday. Haider Ackermann drops second Snow Goose collection Snow Goose Cotton Atlas Bomber, $995, available here View the 30 images of this gallery on the original article Haider Ackermann, creative director of Canada Goose, has released his second capsule collection for the brand's heritage label Snow Goose. "I wanted to peel away the layers with this campaign — of clothing, of convention, of expectation — to resist the predictable," the designer said in a press release. The 30-piece unisex lineup features fluorescent neon track pants that zip off into shorts, two-toned barrel cargos, T-shirts with vivid prints of tactical gear and more. {Fashionista inbox} Immigration raids in L.A. strike fe...

📰 What Indigenous Designers Want (and Need) Out of Fashion Collaborations: A Guide for Brands ✨ Fashion Insights & Trends: Fashion's long history of cultural appropriation is common knowledge at this point, and in North America, Indigenous communities have been among the most brazenly exploited by the industry. Even today, the American Western aesthetic has exploded into a massive fashion trend, with little regard for its Indigenous (and Black and Latinx) roots . In particular, Native-"inspired" prints (often with ill-defined descriptors like "Navajo" and "Aztec") have been appropriated by too many non-Native fashion brands to count. Meanwhile, contemporary Indigenous artists and designers — people whose ancestors were making clothes and jewelry long before European colonizers set foot on their land — have had their progress slowed by years of systemic marginalization and inadequate industry support. Despite centuries of attempted erasure, the...

📰 21 Must-Read Fashion Books to Add to Your Summer Stack ✨ Fashion Insights & Trends: As the weather gets warmer and life begins to somewhat slow down, a new book is the perfect summer accessory to keep at your side. Whether you're seeking a thoughtful memoir about forging a career in fashion, a crafty how-to instructional or advice on advancing your thrifting game, there's a perfect sartorial read for everyone. If your summer plans include a visit to The Costume Institute at the Metropolitan Museum of Art (or you're just interested in learning more about the research behind this year's Met Gala theme), you could brush up on the people and work that inspired it ( "Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity" by Monica L. Miller and "The Chiffon Trenches" by André Leon Talley ).  If you're more into photo-heavy reads, you could flip through the glossy images in the Met exhibit's corresponding book, ...