Fashionably Fitfat

📰 Plantkos: A Pharmacist-Founded Skin-Care Brand Prioritizing 'Inflammation-Conscious' Formulas {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Orlando, FL Founder:  Dr. Sejal Patel Social: Instagram Category: Skin Care E-comm: plantkos.co Price Range:  $27–$98 Hero Products: Replenishing Essence ($55), Triple C Serum ($72), Hydrating Moisturizer ($82) Stockists: Bluemercury , Ulta Beauty and Amazon PR Representation: Roman Griffin How to get in touch: Contact form Origin Story Plantkos is a pharmacist-founded skin-care brand built on a counterintuitive philosophy: skin performs better when inflammatory stress is reduced, not when it is pushed harder. Founded by Dr. Sejal Patel, PharmD, who draws from a background in pharmacology and gastroenterology, the brand takes a clinically conservative approach to formulation, prioritizing inflammation-conscious care, barrier support and long-term hydration over...

📰 Guizio Opens Its First West Coast Store {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: It's hard to imagine a city better suited to Danielle Guizio than Los Angeles. The New York-based designer has built a brand beloved by celebrities and influencers , making a West Hollywood storefront feel less like an expansion and more like an inevitability. Until now, though, Guizio only had stores in New York City (SoHo) and, more recently, Aventura, Florida. Her first West Coast location, at 8723 Melrose Ave., is also her biggest: 3,200 square feet in the heart of WeHo's shopping corridor. "L.A. has always been such a huge part of our community, so opening here felt like the natural next step," Guizio tells Fashionista via email. "Melrose has an iconic fashion history, and I loved the idea o...