Fashionably Fitfat

📰 Black-Owned Makeup Brand LYS Beauty Secures 8-Figure Series A Funding ✨ Fashion Insights & Trends: Tisha Thompson launched LYS Beauty — which stands for "Love Yourself" — in 2021, with the aim of "dispelling the myth that 'clean' ingredients, expansive shade ranges and luxury-quality products can't coexist." She also serves as the company's CEO, and brings more than 25 years of experience in the beauty industry (as a makeup artist and product developer) to the table. Since its debut, LYS has hit a number of significant business milestones: It became the first Black-owned "clean" makeup brand at Sephora, and then expanded into all Sephora U.S. locations, and Canada and Australia. It's now sold in Credo and more than 800 brick-and-mortar Kohl's locations as well. LYS has also been a smash hit on TikTok: The brand's No Limits Cream Bronzer Sticks have racked up more than 1 billion views, with big-name influencers includi...