Fashionably Fitfat

📰 More Beauty Brands Are Investing in Third-Party Certifications — Is it Worth it? ✨ Fashion Insights & Trends: When Amy Liu launched skin-care and makeup brand Tower 28 in 2019, earning the Seal of Acceptance from the National Eczema Association was a non-negotiable. As someone with chronic eczema herself, Liu wanted her community to know they could fully trust the brand's formulas. "From the beginning, I wanted Tower 28 to be a brand that people with sensitive skin could trust 100% without any hesitation," says Liu. "Earning the NEA Seal of Acceptance was important because it meant we were meeting the highest standards for sensitive skin." This past February, Tower 28 further cemented its cred for those dealing with sensitive skin: It became the first beauty brand to receive approval from three separate organizations across its entire skin-care collection: the National Eczema Association, National Rosacea Society and National Psoriasis Foundation ...