Must Read: Ambush Founders Re-Acquire Brand, Boy Smells Rebrands – Latest Fashion Trends & Style Tips April 11, 2025 at 09:30PM
📰 Must Read: Ambush Founders Re-Acquire Brand, Boy Smells Rebrands ✨ Fashion Insights & Trends: Photo: Courtesy of Ambush These are the stories making headlines in fashion on Friday. Ambush founders re-acquire brand Tokyo-based fashion label Ambush's founders Yoon and Verbal have reacquired full ownership of the company. The decision to reacquire Ambush and take the brand independent secures complete creative autonomy and strategic flexibility for the founders. Looking ahead, Ambush plans to further expand its presence, amplify its digital and technological initiatives and continue exploring new collaborations. "Regaining full ownership enables us to fully express the core values and original vision upon which Ambush was built," Yoon, co-founder and creative director, said in a statement. "Now, we are energized by this new chapter and the boundless potential ahead." {Fashionista inbox} Boy Smells rebrands with three new scents Boy Smells Sugar...