Fashionably Fitfat

📰 Soft Services: A Body-Care Brand Tackling 'Every Skin Concern From the Neck Down' ✨ Fashion Insights & Trends: Photo: Courtesy of Soft Services Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Soft Services Headquarters: New York, NY E-commerce: softservices.com Social Media: Instagram What: A New York-based body-care brand targeting skin concerns such as dryness, keratosis pilaris, ingrown hairs, discoloration and more. Price Range: $26-$62 Founder: Rebecca Zhou Origin Story: Soft Services is the first targeted body-care company dedicated to addressing common skin concerns beyond hygiene, moisturizing and hair removal. This is not your face's skin care: The brand uses performance ingredients at percentages strong enough for skin concerns on the body, for everything from...

📰 It's Trench Coat Season — These 34 Styles Are Ideal for Transitional Weather ✨ Fashion Insights & Trends: The most complicated time of year for getting dressed is here. Some days it feels like we're back in December, reaching for a plush puffer coat; other days, temperatures rise so high, you're trying not to let the existential threat of climate change ruin your week. But then, there are the near-perfect days when the sun is shining just enough, there's a light breeze in the air and suddenly all is right in the world. The cherry on top of those magical 60-to-70 degree moments? An effortless trench coat . The beauty of this classic outerwear category lies not just in the variety of silhouettes and fabrics available, but also in its unmatched utilitarian properties. Fun fact: the original Burberry trenches were designed with 1800s adventurers and army officers in mind, hence their deep pockets fit to carry maps and other essential items. While most of today...