Fashionably Fitfat

📰 Perlae: An Oral-Care Brand Giving Toothpaste the Skinification Treatment {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Dallas, TX Founder:  Daniella Omijeh Social: Instagram , TikTok Category: Oral Care E-comm: perlaeco.com Price Range:  $14-$35 Hero Product: Opal Whitening Toothpaste ($14) Stockists: Amazon , TikTok Shop How to get in touch: info@perlaeco.com Origin Story Growing up between Nigeria, Australia, Italy and America, Daniella Omijeh saw firsthand how differently the world treats oral health. Some cultures prioritize it. Others dismiss it entirely. That contrast never left her. When she started experiencing her own dental issues at Penn State, she went looking for a toothpaste that matched the intention she brought to the rest of her beauty routine. What she found instead was a lawsuit, the brand she'd been trusting had been hiding what was actually in it. She started reading ingredient labels....

📰 Weekly Drop Watch: Dôen, Rosie Assoulin x Target, Byredo and More {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. For our  Weekly Drop Watch  column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights. Fashion Launches Dôen Pre-Fall 2026 Indie fashion favorite Dôen introduced its Pre-Fall 2026 collection this week, an array of "jewel-toned silks and nostalgic foulards with lightweight knits and soft cotton separates," as described in press materials. Pieces range in price from $118 to $998 and are available now at shopdoen.com . Rosie Assoulin x Target Photo: Courtesy of Target ...

📰 Independent, Local Retail Is Far From Dead in 2026 {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Independent retail has remained surprisingly resilient against a backdrop of economic uncertainty, geopolitical tension and tariff chaos that has rocked the bottom lines of major conglomerates. This isn't to say that local businesses haven't faced their fair share of challenges in recent years, but according to wholesale technology platform Faire's Independent Retail Report for Q2 2026, indie retailers — particularly those in small towns — are on the rise. This shift follows a wave of big-box store closures (think Macy's, Dollar Tree and Joann) over the past year, while independent retailers have opened more doors in the same period. Though the market may still seem oversaturated with chain stores, independent retail actually accounts for more than 50% of retail locations in every U.S. state, and 65% of U...