Fashionably Fitfat

📰 Must Read: Ambush Founders Re-Acquire Brand, Boy Smells Rebrands ✨ Fashion Insights & Trends: Photo: Courtesy of Ambush These are the stories making headlines in fashion on Friday. Ambush founders re-acquire brand Tokyo-based fashion label Ambush's founders Yoon and Verbal have reacquired full ownership of the company. The decision to reacquire Ambush and take the brand independent secures complete creative autonomy and strategic flexibility for the founders. Looking ahead, Ambush plans to further expand its presence, amplify its digital and technological initiatives and continue exploring new collaborations. "Regaining full ownership enables us to fully express the core values and original vision upon which Ambush was built," Yoon, co-founder and creative director, said in a statement. "Now, we are energized by this new chapter and the boundless potential ahead." {Fashionista inbox} Boy Smells rebrands with three new scents Boy Smells Sugar...

📰 Sophie Bille Brahe Is Hiring A Client Advisor In New York, NY (Full-Time) ✨ Fashion Insights & Trends: Private Sales Advisor US (Full-Time) Sophie Bille Brahe Inc  is recruiting a highly motivated Private Sales Advisor to drive sales and build client relationships via the boutique on Madison Avenue, NYC. RESPONSIBILITIES ● To grow the US Private Client Customer base and meeting sales targets for our New York boutique and pop-up locations in major US cities. ● Building and maintaining strong, long-lasting customer relationships by offering private clients a unique and tailored experience with exceptional service across all touchpoints. ● Daily dialogue with clients including processing of orders, production information, repairs, loans, deliveries along with miscellaneous sales related inquiries. Coordinate delivery and returns of orders. ● Handling customer inquiries via voice calls, email and chat. ● Providing administrative support and sal...

📰 Songs of Siren Is a Handcrafted, Greek Mythology-Inspired Luxury Label to Watch ✨ Fashion Insights & Trends: For Tinka Weener, returning to London Fashion Week for the Fall 2025 season as a designer — rather than as a backstage photographer — represented the ultimate full-circle moment. "Even though I'd only launched my brand two months before that, I was like, 'OK, I have to do this,'" she tells Fashionista. Before founding her clothing and accessories label Songs of Siren in late 2024, Weener stacked her résumé with various roles in the fashion industry spanning retail, lookbook and backstage photography, working with Dutch designer Marlies Dekkers, freelance styling for Alexander McQueen and, most recently, freelancing for a fashion public relations agency in Los Angeles. Though she initially obtained an economics degree in pursuit of a "safer career path," Weener couldn't shake her lifelong love of fashion and earned degrees at Amsterda...