Fashionably Fitfat

📰 Sincerely Yours: A Gen Alpha Skin-Care Brand Founded by Creator Salish Matter {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Los Angeles, CA Founders:  Salish Matter, Jordan Matter and Julia Straus Social: Instagram / TikTok Category: Skin Care E-comm: sincerely-yours.com Price Range:  $16-$28 Hero Product: So Soft Daily Moisturizer ($26) Stockist: Sephora PR Representation: Bianca Etc. PR How to get in touch: care@sincerely-yours.com Origin Story Sincerely Yours was born from a deeply personal problem. Co-Founder Salish Matter struggled with sensitive, reactive skin but found herself caught between harsh acne products and trendy skin care that wasn't designed for developing skin. When she began sharing her experiences online, thousands of teens revealed they were facing the same frustrations. Recognizing that an entire generation was being overlooked, Salish teamed up with her father, creator Jordan Mat...

📰 This New 'Wellness-Driven' Nail Studio Starts Pedicures Face-Down {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: At The Shade, a new nail studio concept from The Tox Founder Courtney Yeager, appointments start with clients laying face-down on a massage table. But that's not the only part of the experience that differs from your standard mani/pedi. The business, which opened its SoHo flagship in June, is on a mission to reimagine the modern nail salon experience. Its method involves a full-scale experience, engulfing visitors in a calming atmosphere featuring private suites and waterless nail treatments (read: no soaking in shared tubs). The Tox's signature lymphatic body sculpting techniques are also integrated into The Shade's manicures and pedicures — hence the initial face-down position — in pursuit of upgrading a traditional gel fill to a self-care reset. "I looked at every pain point in t...