Fashionably Fitfat

📰 Fur: A Body-Care Brand Designed With Pubic Hair in Mind ✨ Fashion Insights & Trends: Photo: Courtesy of Fur Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Fur Headquarters: New York, NY E-commerce: furyou.com Social Media: Instagram / TikTok What: A body-care brand creating products for the whole body, including pubic hair care, serums targeting ingrowns and shaving cream. Price Range: $18-$65 Founders: Laura Schubert and Lillian Tung Origin Story: Fur is a body-care brand that produces natural, effective products for every part of the body — for every body. As the first brand to make pubic hair care a real topic of conversation, Fur initially focused its attention on ingrowns and body hair, and has since expanded further into creating a more expansive product line, embodying its...

📰 Doechii's Stylist Agrees: She's a Fashion Icon in the Making ✨ Fashion Insights & Trends: When Law Roach gives you high praise, you know you're on the right track, sartorially speaking.  "I think that Doechii is doing a really good job of playing all these characters and making us fall in love with not just the music, but her personal style," the self-described "image architect" said on the 2025 Fashion Trust U.S. Awards red carpet. And he's right: If anyone's to be crowned 2025's rising fashion star, it's the Swamp Princess. Of course, she won't have gotten there without her dedicated stylist, Sam Woolf. (He, too, received a shoutout from Roach at the Awards.) The duo first worked together at the 2023 Billboard Women in Music Awards, for which Woolf dressed the Florida-born rapper in a floor-length, Jeremy Scott-era Moschino dress. The "synergy" between them was undeniable, he says, and the duo's been locked...

📰 Meet 9 Indie Beauty Brands Refreshing the Body-Care Aisle ✨ Fashion Insights & Trends: Between legacy labels occupying significant shelf space and a growing consumer appetite for authentic storytelling, the body-care industry is overdue for a refresh. Modern indie body-care brands are set on revamping the category, ensuring that shoppers don't have to sacrifice high-performance formulas for a captivating scent (and vice versa). Kate McLeod crafts essential oil-infused solid lotions (or "stones") that melt upon contact, while Sidia corners the market on "personal scent care" via its formulas merging fine fragrance with efficacious ingredients. Indie body-care brands are increasingly bringing storytelling to the forefront: Lilis centers Korean spa culture with its gentle exfoliating peel and 54 Thrones spotlights African beauty rituals with its ultra-hydrating body butters featuring ingredients sourced from the continent. "Being independent gives u...