Fashionably Fitfat

📰 Must Read: Kendrick Lamar Is a Chanel Ambassador, Supergoop Founder Leaves Brand ✨ Fashion Insights & Trends: Photo: Christopher Polk/Billboard via Getty Images These are the stories making headlines in fashion on Monday. Kendrick Lamar is Chanel's latest brand ambassador Chanel has tapped Kendrick Lamar as its newest brand ambassador. The rapper will front the French house's upcoming eyewear campaign (lensed by Karim Sadli), set to roll out Tuesday. The Grammy winner became a friend of the house when he wore a custom Chanel look at the 2023 Met Gala. Other male Chanel ambassadors include Timothée Chalamet and Korean singer G-Dragon. { Business of Fashion /paywalled} Holly Thaggard steps back from Supergoop Supergoop founder Holly Thaggard has left the SPF brand, and will no longer be involved in its day-to-day operations or sit on the company's board. In a LinkedIn post , Thaggard didn't share her next steps, but emphasized her love of entrepreneurshi...

📰 Bleusalt: A Malibu-Based Line of Luxurious Essentials Made in the United States ✨ Fashion Insights & Trends: Photo: Courtesy of Bleusalt Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Bleusalt Headquarters: Malibu, CA E-commerce:  bleusalt.com Social Media: Instagram What:  A line of luxurious everyday essentials made in the United States using ultra-soft, "eco-friendly" fabrics. Price Range:  $60-$400 Owner:  Lyndie Benson Origin Story:  Founded in Malibu in 2017, Bleusalt is a "sustainable" fashion label inspired by a life in and around the ocean. Founder Lyndie Benson sought to create a durable, yet equally premium alternative to cashmere that would withstand the elements of the beach, in elevated styles that would take her seamlessly from a bonfire at the sea...

📰 Summer Hours: A Fragrance Brand Inspired by 'Ephemeral Joys' ✨ Fashion Insights & Trends: Photo: Courtesy of Summer Hours Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Summer Hours Headquarters: Fairfield, CT E-commerce: summer-hours.com Social Media: Instagram What:  A fragrance brand inspired by "the ephemeral joys of summer." Price Range: $40-$120 Founder: Beth Maloney Origin Story:  Beth Maloney founded Summer Hours in 2021. "I wanted to preserve the scents encountered — and the feelings evoked — by a day at the beach, a walk through the woods, a trip to a favorite spot, a dip in the ocean," says Maloney, who has spent her career providing creative direction to brands. Summer Hours' four fragrances — composed of fruits, flowers, vines, and woods...