Fashionably Fitfat

📰 Must Read: SZA Launches a Beauty Brand, What Tariffs Mean for Resale Platforms ✨ Fashion Insights & Trends: Photo: Jeff Kravitz/FilmMagic These are the stories making headlines in fashion on Wednesday. SZA launches a beauty brand SZA is launching a makeup line called Not Beauty. Its first drop will include three $23 lip gloss shades. Later, the brand will debut other lip products, including stains, liners and creams. Not Beauty will be available at pop-up shops at SZA's Grand National Tour stops. { Vogue } What tariffs mean for resale platforms Resale platforms are prepared to see a spike in demand as tariffs are expected to make retail goods more expensive. Secondhand sites will offer consumers affordable apparel options without the fear of price increases. Resale benefits brands, too: While tariffs drive up merchandise cost, resale allows retailers to "generate margin from goods already in the country and address price point challenges without passing costs...

📰 Maelove: A 'Science-Backed' Skin-Care Brand Founded by a Former Attorney ✨ Fashion Insights & Trends: Photo: Courtesy of Maelove Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Maelove Headquarters: Las Vegas, NV E-commerce: maelove.com Social Media: Instagram / TikTok What: A Las Vegas-based skin-care brand offering cleansers, serums and creams spotlighting "science-backed" and "high-performance" formulas. Price Range: $23-$80 Founder: Jackie Kim Origin Story: Jackie Kim, a former attorney-turned-startup-investor specializing in hospitality and consumer goods, was overwhelmed with the skin-care landscape, so she set out to change it in 2017. She founded Maelove to formulate skin care for all stages of aging through "meaningful, high-performance pr...

📰 Safilo Group Shares Its Vision for the Future of Eyewear ✨ Fashion Insights & Trends: For eyewear, like most fashion categories, beating out the competition to come up with the next big thing is a balance between risk and research. Data can help experts predict the likelihood of consumers responding positively to innovative product, but ultimately, there are no guarantees — financial investments be damned. That doesn't stop commercial eyewear giants from championing new ideas anyway. For Safilo Group — a Padua, Italy-based global eyewear company that licenses major names including Carolina Herrera, Marc Jacobs, Tommy Hilfiger and Missoni, and owns Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street — risky innovation drives its current business strategy. This can be partly attributed to CEO Angelo Trocchia, who, following his appointment in 2018, quickly invested in a turnaround for the company. Many of these changes have been internal: For one, Safilo Gr...