Fashionably Fitfat

📰 The Platform That Just Solved Beauty’s Biggest Shopping Annoyance Is Finally Here {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story We all know the beauty shopping drill: You fall in love with a viral foundation or a holy-grail serum on your feed. You click over to buy it, but your exact undertone is sold out. Suddenly, you have 14 browser tabs open across department stores, boutique stockists and direct-to-consumer sites, frantically trying to figure out who actually has your match in stock — and who’s running a promo code. It’s exhausting, but the era of chaotic, multi-tab beauty hunting is officially over. REVERSIBLE , the platform known for simplifying how style insiders shop luxury fashion, has officially stepped into the beauty world. Launched recently, REVERSIBLE’s new beauty destination brings a seamless, hyper-curated experience to prestige skin care, makeup, hair care and fragra...

📰 Virginskin: A Derm Skin-Care Brand Blending 'Nature and Science' {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  New York, NY Founder:  Andrea Lefkovits Social: Instagram Category: Skin Care E-comm: virginskinbeauty.com Price Range:  $35-$110 Hero Product: Daily Glow Active Hydrator ($110) Stockists: Amazon , Canyon Ranch , Vavra , Alrossa PR Representation: Michele Marie PR How to get in touch: hello@virginskinbeauty.com Origin Story Virginskin was born from the pioneering work of renowned New York City-based dermatologist, Dr. Albert Lefkovits. Created in the 1990s in Provence, France, its original moisturizer was designed to heal and restore skin after invasive treatments. What started as a skin healing solution following laser treatments to nourish and plum their skin quickly became a coveted formula for Dr. Lefkovits’ patients. Even after his passing, the demand for this transf...

📰 Moving on From Palisades Fire, Mother Opens First Store in Beverly Hills {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: In early January of 2025, Mother was preparing to debut its first-ever store in the Pacific Palisades neighborhood of Los Angeles. But just days before it was set to open, one of the most destructive fires in L.A. history leveled the area, burning 23,448 acres and destroying 6,837 structures. Obviously, the store was put on pause. Now, 19 months later, the 15-year-old, L.A.-based brand finally has its first brick-and-mortar, this time on N. Canon Drive in Beverly Hills. “We were obviously upset and disappointed,” Co-Founder Lela Becker tells Fashionista of the fire. “But because of the level of devastation, we were just like, ‘We’re one little dot amongst everything.’ So, we just sort of left it behind us and moved on because there’s nothing you can do.” ...