Fashionably Fitfat

📰 How Rare Beauty's Joyce Kim Develops the Brand's Viral Products ✨ Fashion Insights & Trends: Joyce Kim Photo: Courtesy of Rare Beauty Watch the full conversation between Joyce Kim and Fashionista Staff Writer and Social Media Manager Brooke Frischer on The Fashionista Network . Not many industry execs can say they work alongside a celebrity — product developer Joyce Kim is one of those lucky few. As chief product officer of Rare Beauty, Kim has worked side-by-side with Selena Gomez to grow the beauty brand into an industry and consumer favorite. And she emphasized that the singer and entrepreneur isn't just a marketing face, but a collaborative leader. "At the end of the day, [Gomez] is the best," Kim told Brooke Frischer on The Fashionista Network. ( Watch it here! ) "She's exactly how you would imagine her to be — approachable, honest, so kind and so collaborative." She further described Gomez as someone who's "open to fe...