Fashionably Fitfat

📰 Despite Buzz Around TikTok and Influencers, Traditional Media Remains a Driving Force in the Beauty Industry ✨ Fashion Insights & Trends: Though brands continue tapping influencer voices to connect with consumers, traditional media isn't six feet under yet. Sure, the industry has faced plenty of think pieces on its impending irrelevance, but media remains an important voice in the beauty and wellness space when it comes to brand marketing strategies, a recent Launchmetrics report on the wellness beauty boom found. (We'll go ahead and acknowledge our obvious bias on this subject as a media platform that covers wellness and beauty. Okay, acknowledged, moving on.) "The media has always been a trusted voice in shaping beauty conversations — and that hasn't changed," Launchmetrics CMO Alison Bringé tells Fashionista. "What has changed is how and where it shows up."  Bringé explains that today's most impactful coverage stems from content captu...