Fashionably Fitfat

📰 More Beauty Brands Are Investing in Third-Party Certifications — Is it Worth it? ✨ Fashion Insights & Trends: When Amy Liu launched skin-care and makeup brand Tower 28 in 2019, earning the Seal of Acceptance from the National Eczema Association was a non-negotiable. As someone with chronic eczema herself, Liu wanted her community to know they could fully trust the brand's formulas. "From the beginning, I wanted Tower 28 to be a brand that people with sensitive skin could trust 100% without any hesitation," says Liu. "Earning the NEA Seal of Acceptance was important because it meant we were meeting the highest standards for sensitive skin." This past February, Tower 28 further cemented its cred for those dealing with sensitive skin: It became the first beauty brand to receive approval from three separate organizations across its entire skin-care collection: the National Eczema Association, National Rosacea Society and National Psoriasis Foundation ...

📰 Despite Buzz Around TikTok and Influencers, Traditional Media Remains a Driving Force in the Beauty Industry ✨ Fashion Insights & Trends: Though brands continue tapping influencer voices to connect with consumers, traditional media isn't six feet under yet. Sure, the industry has faced plenty of think pieces on its impending irrelevance, but media remains an important voice in the beauty and wellness space when it comes to brand marketing strategies, a recent Launchmetrics report on the wellness beauty boom found. (We'll go ahead and acknowledge our obvious bias on this subject as a media platform that covers wellness and beauty. Okay, acknowledged, moving on.) "The media has always been a trusted voice in shaping beauty conversations — and that hasn't changed," Launchmetrics CMO Alison Bringé tells Fashionista. "What has changed is how and where it shows up."  Bringé explains that today's most impactful coverage stems from content captu...

📰 Meghan Markle Wore a Thing: Spring-Appropriate Ralph Lauren Suit Edition ✨ Fashion Insights & Trends: Photo: Craig Barritt/Getty Images for TIME Ever since announcing her engagement to Prince Harry , the world's eyes have been fixed on Meghan Markle — and her style. We'll be following the Meghan Markle Effect ™ with our column, " Meghan Markle Wore a Thing ." Wearing suits in spring weather can be tricky, mainly because most of them are too heavy to be worn in warmer weather. For Meghan Markle, however, no season can best her chic workwear. On Wednesday, the Duchess of Sussex spoke at the Time100 Summit at New York City's Lincoln Center, wearing a tan linen Ralph Lauren suit paired with a crisp white button-down. The quiet luxury-coded outfit consists of the brand's relaxed-fit Russell Twill Blazer featuring subtle power shoulders. Waist down, rather than lean into her penchant for skinny jeans, Markle switched it up by going for matching...