Which Beauty Brands Are Capturing Gen Z's Attention in 2025? – Latest Fashion Trends & Style Tips April 15, 2025 at 05:30PM
📰 Which Beauty Brands Are Capturing Gen Z's Attention in 2025? ✨ Fashion Insights & Trends: What do Gen-Z beauty consumers really want? That's the question that has captivated plenty of brands over the past few years, and of course, research firms are in full data collection mode. On Tuesday, Gen-Z-focused brand strategy consulting firm DCDX released its Q1 report on the top 100 "magnetic" — or most culturally relevant — beauty brands of 2025 so far. The findings include several notable trends researchers have clocked among Gen-Z beauty consumers: 1) Makeup brands are seeing a rise in engagement, while skin-care brands are losing their edge a bit. ( Recession indicator , anyone?) 2) A handful of celebrity-backed beauty brands are still resonating, big-time, with Gen-Z shoppers. 3) Sephora has edged out Ulta Beauty by the metrics used in the report (and those are the only two retailers who even ranked on the list at all). And, 4) consistency is mo...