Deciem Relaunches Body-Care Fan Favorite The Chemistry Brand – Latest Fashion Trends & Style Tips March 23, 2026 at 06:31PM
📰 Deciem Relaunches Body-Care Fan Favorite The Chemistry Brand ✨ Fashion Insights & Trends: Photo: Courtesy of The Chemistry Brand Back in 2022, Deciem (the Canada-based incubator behind Gen Z's favorite skin-care brand The Ordinary) discontinued The Chemistry Brand, along with HIF, Hylamide and Abnomaly. Nearly four years later, the company is relaunching The Chemistry Brand on April 2 with the return of its hero SKU, Hand Chemistry. "The Chemistry Brand has always enjoyed a dedicated cult-following and even after the brand was discontinued, demand never truly faded," Amy Bi, Deciem's global vice president of brand, told Fashionista over email. "We've seen The Chemistry Brand popping up on resale platforms for extraordinary prices — which is honestly the ultimate testament to the brand's legacy and increasing demand." Hand Chemistry, a concentrated multi-functional hand cream priced at $12, originally launched in 2013, and now the belo...