Old Navy Is Getting Into Beauty – Latest Fashion Trends & Style Tips August 26, 2026 at 06:30PM
📰 Old Navy Is Getting Into Beauty {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Old Navy — purveyor of the American flag T-shirts and flip-flops of your youth — is getting into beauty. On the heels of Gap Beauty’s recent revival of its fragrances for a new generation , the lower-priced Gap Inc. brand is also betting on the category to help grow its business. On Wednesday, Old Navy launched Old Navy Beauty Co. — a body-care and fragrance collection — nationwide and online following “a successful in-store pilot.” With seven scents spanning three categories (body lotion, hair and body mist and body wash), the ONBC debut offering aims to cater to a variety of olfactory tastes. And despite being sold at very Old Navy prices ($7.99 for 3 oz. products and $14.99 for 8 oz products), the fragrances were developed by perfumer Jérôme Epinette, the nose behind popular ...