Fashionably Fitfat

📰 The Fashion Brands Most Vulnerable to Counterfeiting in 2026 ✨ Fashion Insights & Trends: As the secondhand market grows, the fashion industry spends a lot of time discussing which luxury brands and items are the most lucrative on resale sites, but which brands are the most counterfeited? On Thursday, AI-powered authentication platform Entrupy released its State of the Fake 2026 report, which highlights how common counterfeiting is among various brands and items. An official authenticator for TikTok Shop, Entrupy also works with retailers, secondhand shops and department stores around the world to authenticate handbags, sneakers and apparel using AI that compares more than 90 million images of real and counterfeit products. It authenticated $3.34 billion worth of merchandise last year and boasts a 99.86% accuracy rate. Luxury's Most-Faked Brands Of Entrupy's total luxury authentications for 2025, the vast majority — 91.9% — came back authentic. Louis Vuitton ...

📰 Danielle Guizio Wants Her Brand to Be a 'One-Stop Shop' for Customers ✨ Fashion Insights & Trends: When Danielle Guizio started her namesake label out of her parents' New Jersey basement in 2014, "Daddy" T-shirts endorsed by Kylie Jenner and custom reworked Levi's jackets for Rihanna and Hailey Bieber were the business's priorities. Several years in, $168 sequined mini skirts became the brand's bread and butter, making Guizio a household name among Hollywood's "It" girls and the downtown New York residents who wanted to dress like them. View this post on Instagram Having amassed more than half a million Instagram followers and cracked the code of online fashion virality , the brand is now focused on expansion — both in retail and product. Since opening two brick-and-mortar locations (New York City and Miami), the label has quickly learned that its customer wants to complete the...

📰 Must Read: Timothée Chalamet Invests in Watchmaker Urban Jürgensen, Moncler Group Reports 12% Revenue Boost in Q1 2026 ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Wednesday. Timothée Chalamet Invests in Watchmaker Urban Jürgensen Timothée Chalamet will join watchmaking house Urban Jürgensen as a partner with a minority equity stake in the company. Chalamet joins a small number of external investors who together own a small portion of the company. This is the first time Chalamet has taken a partnership role in a company. He will also work as a creative advisor to the house on a number of projects and initiatives. {Fashionista inbox} Moncler Group Reports 12% Revenue Boost in Q1 2026 Moncler Group released its Q1 2026 results on Tuesday, which showed a 12% increase in group revenue to €880.6 million ($1.03 billion). Moncler reported Q1 2026 revenues of €766.5 million ($899.8 million), also a 12% increase compared to the first three mont...

📰 Solara Suncare: A Mineral SPF Brand Formulated for Sensitive Skin ✨ Fashion Insights & Trends: HQ:  New Jersey Founder:  Stephanie DiPisa Social: Instagram / TikTok Category: SPF E-comm: solarasuncare.com Price Range:  $15-$64 Hero Products: Guardian Angel Super Peptide Milk SPF 50 ($56), Day Dreamer Super Peptide Eye Primer SPF 30 ($52), Fortune Teller Tinted Brightening Serum SPF 30 ($64), Go! Daily Defense Soothing Mineral Face Sunscreen SPF 30 ($25), Go! Vacation Glow Illuminating Tinted Moisturizer SPF 30 ($25) Stockists: Bluemercury , Amazon , The Detox Market , Whole Foods , Target PR Representation: Chloette PR How to get in touch: hello@solarasuncare.com Origin Story Solara Suncare was born to solve a genuine health need for Founder Stephanie DiPisa's personal journey with Lyme disease, as well as her children's skin reactions to chemical sunscreens. DiPisa believes that for a healthy defense barrier, skin can benefit from a similar i...

📰 What Does Ulta Beauty World Have to Offer Emerging Brands? ✨ Fashion Insights & Trends: The idea of paying $199 for a beauty expo ticket and then walking away with more than $2,000 worth of beauty products almost sounds like a scam. And yet, it was reality for more than 3,000 attendees at Ulta Beauty World, held in Orlando on April 15 and 16. Now in its second year, the consumer event doubled attendance and featured 220 vendors, including labels like Cécred , Pattern Beauty , Anastasia Beverly Hills, Dyson , Charlotte Tilbury , Clinique, Fenty Beauty , Starface and Sol de Janeiro . "You can't not be at Ulta Beauty World," Jeff Lee, co-founder and CEO of Dibs Beauty, tells Fashionista. "This is the greatest beauty event of 2026, and any brand that is any brand is here." It wasn't only established brands that participated — emerging beauty players also made the most of Ulta Beauty World. For them, this was a prime opportunity to spread awareness, ...

📰 Ikkho: An Elevated Workwear Brand for 'Women in Their Prime' ✨ Fashion Insights & Trends: HQ:  London, UK Founders:  Ankita Khoje & Shubham Naik Social: Instagram Category: Apparel E-comm: ikkho.co Price Range:  $81-$216 Hero Product: Wave Overlap Tunic ($81) Stockists: N/A PR Representation: In-house How to get in touch: connect@ikkho.co ( jobs / internships ); ankita@ikkho.co (wholesale) Origin Story Ikkho began with a gap that became impossible to ignore: After studying fashion and working across both design and retail , Ankita Khoje saw how often beautiful clothing failed women in real life. Pieces looked striking on hangers and in campaigns, yet did not always honor the bodies, lifestyles and expectations of women whose style had grown more refined with time. Too often, the choices felt split between trend-driven fashion that lacked comfort and ease, or practical clothing that felt disconnected from modern design. Ikkho was created to st...