Fashionably Fitfat

📰 Katydid: A Texas-Based Line of Playful Fashion and Accessories ✨ Fashion Insights & Trends: HQ:  Dallas, TX Founder:  Katy Messersmith Social: Instagram / TikTok / Facebook Category: Women's apparel and accessories E-comm: Katydid.com Price Range:  $16-$140 Stockists: Dillard’s , Academy , Tilly’s Hero Product: Trucker Hats , Drinkware , Slippers , Sleepwear PR Representation: National Positions How to get in touch: info@katydid.com Origin Story When Texas designer Katy Messersmith lost her luggage while volunteering in Ghana, she didn’t see it as a setback. Instead, she partnered with local seamstresses to create her own clothing and accessories using available fabrics. What began as a practical solution quickly sparked a passion for design and entrepreneurship, and ultimately became the foundation for Katydid. After returning home, Katy launched Katydid with a focus on playful, personality-driven fashion and accessories designed for women who l...

📰 Victoria Beckham and Gap Reveal First Drop of Multi-Season Collaboration ✨ Fashion Insights & Trends: From Christopher John Rogers x Old Navy to Willy Chavarria x Zara , fan-favorite fashion designers are partnering with mass-market labels in droves. Next up is Victoria Beckham x Gap , which kicks off a multi-season partnership between the two labels with a debut Spring 2026 capsule collection set to launch on April 24 at 9 a.m. ET (12 p.m. PT). The 38-piece collection boasts the building blocks of a modern wardrobe, spanning denim , jackets, khaki, tees, shirting and fleeces. Victoria Beckham's refined silhouettes mix with Gap's accessible essentials, delivering styles like a white button-up, trench coat, bomber jacket, classic crewneck T-shirts, straight-leg denim, capris and more. Plus, Victoria Beckham's "VB" signature appears in red stitching throughout the collection. Priced between $34 and $328, the collection is available in XXS to XXL. Pho...

📰 Must Read: QVC Group Files for Bankruptcy, Allbirds Stock Sinks After AI Pivot ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Friday. QVC Group Files for Bankruptcy Television shopping network QVC Group filed for bankruptcy on Thursday. This move is part of a plan to reduce its debt load to roughly $1.3 billion from about $6.6 billion. Vendors and other unsecured creditors are expected to be paid in full or have their claims left unchanged. QVC has faced many challenges in recent years, including a shrinking customer base and growing competition. { Bloomberg /paywalled} Allbirds Stock Sinks After AI Pivot After Allbirds Inc.'s surprising switch from sneakers to AI , shares sank 36% on Thursday, marking the biggest drop in three years. The initial reaction on Wednesday saw the stock soar more than 582%. Nearly 300 million shares exchanged hands on Wednesday, several times the daily average of just over 20 million. { Bloomberg /paywall...

📰 The 7 Virtues: An Activist-Founded, B Corp-Certified Fragrance Brand ✨ Fashion Insights & Trends: HQ:  Halifax, Nova Scotia, Canada Founder:  Barb Stegemann Social: Instagram Category: Fragrance E-comm: the7virtues.com Price Range: $32 - $94 Hero Product: Vanilla Woods ($94) Stockist: Sephora PR Representation: Samantha McNeil Consulting How to get in touch: info@the7virtues.com Origin Story Founded by author and activist Barb Stegemann, The 7 Virtues is one of Sephora's bestselling "clean" fragrance brands, built on the idea that business can be a force for good. Stegemann's journey to entrepreneurship began after her best friend, Captain Greene, was wounded on his mission to liberate women in Afghanistan. While he healed, Stegemann took on his mission of peace, which led her to write "The 7 Virtues of a Philosopher Queen – a woman's guide to living & leading in an illogical world." Through her activism, she learned that s...

📰 Weekly Drop Watch: Susan Alexandra for Bombas, New Wales Bonner Adidas, Rhode x Justin Bieber and More ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Fashion Launches Bombas x Susan Alexandra Sock brand Bombas tapped designer Susan Alexandra for a whimsical, charm-filled collab (above). With the aim of "turn[ing] socks into fully customizable style moments," the maximalist lineup features six styles adorned with floral prints, beading and (in the case of one style) a D-ring at the back of the ankle that lets you clip on and swap out interchangeable charms. Prices range from $24-$72 (for a three-pack of socks). Shop the collection at bombas.com . New Wales Bonner x Adidas Photo: Courtesy of Wales Bonner Adidas and Wales Bonner released their Spring/Summer 2026 collection on Friday, featuring five new sneaker styles and three apparel pieces. The signature WB Karintha is ren...

📰 Deseri: A Texas-Based Luxury Handbag Brand ✨ Fashion Insights & Trends: HQ:  Dallas, TX Founder:  Deseri Kelley Social: Instagram Category: Luxury handbags E-comm: deseri.com Price Range:  $125-$915 Hero Product: Deseri ($715) Stockists: Nordstrom PR Representation: Ragdoll PR How to get in touch: info@deseri.com Origin Story Driven by the belief that every woman deserves premium quality design, Deseri was born in 2022 from a desire to create accessories that are both timelessly elegant and unmistakably of-the-moment. Founder Deseri Kelley envisioned a brand where craftsmanship meets contemporary style, resulting in signature handbags and jewelry that feel like wearable works of art. Handmade in Spain, each piece reflects the artisan's meticulous skill and the designer's discerning eye, marrying tradition with innovation in every stitch and detail. After a successful career in education, Kelley took a courageous leap to pursue a lifelong dream: b...