Fashionably Fitfat

📰 Rewrites: A 'Quiet Luxury' Eyewear Brand {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Washington, D.C. Founder:  Joyce Gereige Social: Instagram Category: Eyewear E-comm: shoprewrites.com Price Range:  $275-$385 Hero Product: Legacy ($305), Unfazed ($385) PR Representation: In-house How to get in touch: contact@shoprewrites.com Origin Story Rewrites is a luxury eyewear house built on the philosophy of clarity — in style, in choice and in presence. Founded in 2023 by fashion stylist Joyce Gereige, Rewrites was created from a global perspective shaped across New York, Lebanon and Dubai. After years of working closely with women through styling, Gereige recognized that true style is not defined by abundance, but by intention. Rewrites challenges the cycle of excess and returns luxury to its essence: thoughtful design, enduring quality and quiet confidence. Each frame is conceiv...

📰 Asos' Latest Initiative? Platforming Emerging Designers {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: For the last few years, it’s felt like fast-fashion retailers have been in image-repair mode. Zara, H&M, Shein and the like have noticeably been rolling out designer collections, elevated visuals, sustainability initiatives and strategic price increases that read more aspirational than economical. Another strategy these retailers are using in pursuit of more discerning customers? Promoting emerging talent. In 2024, Shein tasked six young designers to create repurposed garments as part of its Shein x Rescued program . This year, Uniqlo challenged Central Saint Martins graduates to create a scalable, upcycled collection and H&M relaunched its Design Award , a global competition for design students. British retailer Asos is the latest to bet on young talent with the recent launch of Arrange Bespoke. ...

📰 Sincerely Yours: A Gen Alpha Skin-Care Brand Founded by Creator Salish Matter {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Los Angeles, CA Founders:  Salish Matter, Jordan Matter and Julia Straus Social: Instagram / TikTok Category: Skin Care E-comm: sincerely-yours.com Price Range:  $16-$28 Hero Product: So Soft Daily Moisturizer ($26) Stockist: Sephora PR Representation: Bianca Etc. PR How to get in touch: care@sincerely-yours.com Origin Story Sincerely Yours was born from a deeply personal problem. Co-Founder Salish Matter struggled with sensitive, reactive skin but found herself caught between harsh acne products and trendy skin care that wasn't designed for developing skin. When she began sharing her experiences online, thousands of teens revealed they were facing the same frustrations. Recognizing that an entire generation was being overlooked, Salish teamed up with her father, creator Jordan Mat...

📰 This New 'Wellness-Driven' Nail Studio Starts Pedicures Face-Down {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: At The Shade, a new nail studio concept from The Tox Founder Courtney Yeager, appointments start with clients laying face-down on a massage table. But that's not the only part of the experience that differs from your standard mani/pedi. The business, which opened its SoHo flagship in June, is on a mission to reimagine the modern nail salon experience. Its method involves a full-scale experience, engulfing visitors in a calming atmosphere featuring private suites and waterless nail treatments (read: no soaking in shared tubs). The Tox's signature lymphatic body sculpting techniques are also integrated into The Shade's manicures and pedicures — hence the initial face-down position — in pursuit of upgrading a traditional gel fill to a self-care reset. "I looked at every pain point in t...

📰 Natasha Colvin Studios Fall Styling Internship - NYC {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Natasha Colvin is a celebrity and editorial stylist based in NYC. She is looking for styling interns based in NYC for the Fall. Start date around September 1st 2026.  Responsibilities  Interns will work closely with Natasha and assistants to help with:  Prep and wrap for fittings and photoshoots  Maintaining showroom organization  Sample trafficking  Coordinating pick ups and returns to PR’s and brands in NYC  Requirements  Enthusiastic and hard working  Strong organizational skills and ability to handle multiple tasks at once  Trustworthy  Communicative Passionate about the fashion industry and excited to learn more about styling Lives in and is familiar with NYC Available to come into t...

📰 Must Read: Depop and Spotify Partner, Keke Palmer to Host the 2026 CFDA Fashion Awards {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Tuesday. Depop and Spotify Partner on Artist-Curated Shops Depop and Spotify are collaborating to connect music and secondhand fashion through exclusive artist-curated Depop shops. Six artists —  Eve ,  Amira Elfeky ,  Estevie ,  Frost Children ,  House of Protection  and  Lily Meola — will curate a personal collection of pieces from their own wardrobes. On Spotify, fans can also listen to a co-branded editorial playlist. Artist shop drops will be live on Aug. 12 at 3 p.m. ET. Depop and Spotify will host an activation on Aug. 13 and 14 at the Hollywood Premiere Motel on Hollywood Boulevard to celebrate the launch. {Fashionista inbox} Keke Palmer to Host the 2026 CFDA Fashion Awards Keke Palmer is the host of the 2026 CFDA Fashion Aw...