Fashionably Fitfat

📰 Must Read: Virginie Viard Reflects on Being Fired From Chanel, Miuccia Prada Talks Succession Plans and Her Legacy {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Monday. Virginie Viard Reflects on Being Fired From Chanel In her new book, “Un Regard: Une Vie Chez Chanel” (loosely translated to “My Life at Chanel”), Virginie Viard opened up about the emotional aftermath of being unexpectedly fired as Chanel’s creative director. She wrote that she was caught off guard by the sudden dismissal and was hurt that the company implied her work was unremarkable. She also suggested she received harsher criticism than her male peers. Viard concluded that she’s proud of the work she’s done, is in a happy place and is ready to work again. { WWD /paywalled} Miuccia Prada Talks Succession Plans and Her Legacy In an interview with Busin...

📰 Djerf Avenue Finds Its First Permanent Home in New York City With SoHo Flagship {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Three years after opening her brand’s first pop-up in New York City, Matilda Djerf’s Djerf Avenue is back in the Big Apple for good. The Scandi label has permanently settled in SoHo at 25 Bond St., just down the block from Gwyneth Paltrow’s Goop and Gigi Hadid’s Guest in Residence. “We didn’t do a lot of research about the best city to do the first store in,” Djerf tells Fashionista of the new flagship. “It’s always about the gut feeling, and New York is such a special place for us.” The 29-year-old Swedish influencer, who launched Djerf Avenue with her fiancé Rasmus Johansson in 2019, cites community events such as the brand’s Guggenheim fashion show as an inflection point for her company, which did $36 million in sale...

📰 Weekly Drop Watch: Sézane, Thom Browne x Bose, Ilia and More {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. For our  Weekly Drop Watch  column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights. Fashion Launches Sézane Unveils Knitwear ‘Gallery’ Sézane unveiled “The Knitwear Gallery” this week, building on the foundation of knits for which the brand has become known. “First imagined in Paris, The Knitwear Gallery is a floor-to-ceiling installation now found across Sézane Appartements worldwide, transforming the brand’s knitwear offering into a visual study of color, texture and shape,” per a press release. It features the brand...

📰 Getting Into Beauty Retail Is Difficult — Staying There Is Even Harder {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: For years, getting into a major beauty retailer was treated as the ultimate marker of legitimacy for emerging brands in the industry. A Sephora, Ulta Beauty or national mass-market launch could transform an emerging label into an industry success story almost overnight. Today, the prestige of that placement remains in many ways, but the impact of it has changed. A prominent retail partnership is no longer a finish line; rather, it’s a starting point, a high-stakes test of whether a brand can finance inventory, absorb tighter margins, satisfy compliance requirements, fund marketing and keep customers coming back once launch-day excitement fades. Retailers want more than a strong product. They also expect differentiation, an engaged community, reliable fulfillment and a plan for sustained sell-thr...

📰 Weekly Drop Watch: Sézane, Thom Browne x Bose, Ilia and More {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. For our  Weekly Drop Watch  column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights. Fashion Launches Sézane Unveils Knitwear ‘Gallery’ Sézane unveiled “The Knitwear Gallery” this week, building on the foundation of knits for which the brand has become known. “First imagined in Paris, The Knitwear Gallery is a floor-to-ceiling installation now found across Sézane Appartements worldwide, transforming the brand’s knitwear offering into a visual study of color, texture and shape,” per a press release. It features the brand...

📰 Koukla: A Greek-Inspired Lip Butter Brand {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Long Island, NY Founder:  Christina Efstathiadis Social: Instagram / TikTok Category: Lip Care E-comm: shopkoukla.com Price Range:  $18 Hero Product: Coco Craze ($18) PR Representation: In-house How to get in touch: info@shopkoukla.com Origin Story Koukla is a Greek-inspired lip butter brand rooted in the beauty of strength, and built on the idea that beauty should feel as good as it looks. Inspired by the discipline and resilience of Spartan design, symbolized by the helmet in the Koukla logo, each product is created with purpose. Thoughtfully developed and designed, Koukla delivers luxury lip care for everyday wear. In Greek, “koukla” is a term of endearment meaning “doll” or “beautiful girl.” It is used affectionately in Greek culture to compliment someone...