Fashionably Fitfat

📰 Aware Hair: A 'Scalp-First' Hair-Care Brand Founded by a Mother-Daughter Duo {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Los Angeles, CA Founders:  Tina Mui and Jade Wong Social: Instagram Category: Hair Care E-comm: awarehair.com Price Range:  $55-60 Hero Product: 9·1 Professional Scalp Care Shampoo ($55) Stockists: C.O. Bigelow , The Maya Salon PR Representation: Jennifer McNicholl Consulting Inc. How to get in touch: Contact form Origin Story Aware Hair was born from a deeply personal need: to bridge the gap between scalp health and salon-quality hair care . Founded by Tina Mui, a master stylist and trichologist of 40+ years, and her daughter Jade Wong, the brand is rooted in both professional expertise and lived experience. Mui began rethinking traditional salon formulas after losing two close colleagues to cancers linked to prolonged chemical exposure, prompting a shift toward safer, more inten...

📰 Weekly Drop Watch: Khy x Frankies Bikinis, FP Movement x Asics, Real Techniques x Kelli Anne Sewell and More {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. For our  Weekly Drop Watch  column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights. Fashion Launches Khy x Frankies Bikinis Following the success of their first collab, Khy and Frankies Bikini partnered again on a new line, Fever Dream, co-designed by founders Kylie Jenner and Francesca Aiello. The swimwear lineup includes one-pieces in bold patterns, low-waisted swim shorts, cheeky bikini bottoms and string triangle tops, priced from $95-$185. Shop it at khy.com . Sézane Edito Summer ...

📰 ESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid) {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Location: New York City (Hybrid) Schedule •  In-person: January–March & July–October (NYC Showroom) •  Remote: April–June & November–December •  Potential travel required for seasonal trade shows ESP Showroom  is multi-brand women’s contemporary showroom. We represent European clothing and accessories designers and are seeking a motivated, organized, and detail-oriented professional to join our team as our  Wholesale Fashion Showroom & Sales Coordinator . This hands-on role supports every aspect of our business—from showroom operations and wholesale sales support to customer service, trade show coordination, and social media m...

📰 Must Read: Marine Serre Enters Receivership, Seeks Investor, J.Crew Names New President {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Thursday. Marine Serre Enters Receivership, Seeks Investor Marine Serre  has entered into receivership and is seeking an investor. Marine Serre Sarl said the Paris Commercial Tribunal granted its request for court protection, as the independent brand has wavered amid geopolitical and economic turmoil. Marine Serre is also "actively seeking a financial partner to support its future development," according to the brand. { WWD /paywalled} J.Crew Names New President Kathleen Van Nest Pierce is the J.Crew brand's new president, effective Aug. 4. In this newly created role, Pierce will lead J.Crew's merchandising, design, marketing and retail teams. Pierce joins from Dyson, where she served as the global president for be...

📰 How Amanda Uprichard Independently Scaled Her Occasionwear Brand Over Nearly 20 Years {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Listen to the full conversation between Amanda Uprichard and Fashionista Staff Writer Catie Pusateri on The Fashionista Network on Spotify. View the original article to see embedded media. Following her 12-year-old self's dream of becoming a fashion designer, Amanda Uprichard attended Parsons School of Design and soon dove headfirst into the New York City fashion scene. While based in the Garment District, she established her namesake label as a one-woman operation in 2008 before gradually scaling the independent brand into the occasionwear destination it is today. Amanda Uprichard specializes in trend-forward daytime dresses and black-tie attire, with the designer describing her core customer as "wearing high heels to the beach." The brand is...

📰 Must Read: Gucci Beauty Goes to L'Oréal, CFDA Awards Return to the Natural History Museum {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Wednesday. Gucci Beauty Goes to L'Oréal L'Oréal is entering into a 50-year exclusive license agreement for all Gucci fragrances and beauty products. The deal follows Kering 's early redemption of the Gucci Beauty license from Coty , with Coty receiving roughly $400 million for the early exit and L'Oréal paying Kering about 70% of the transition costs. L'Oréal CEO Nicolas Hieronimus called the deal "a significant additional growth engine," while L'Oréal Luxe President Cyril Chapuy said the deal positions the companies to "build a new multi-billion-euro house." { L'Oréal ; Kering } CFDA Awards Return to the Natural History Museum For the fourth consecutive year, the 2026 CFDA Fashi...