Sincerely Yours: A Gen Alpha Skin-Care Brand Founded by Creator Salish Matter – Latest Fashion Trends & Style Tips August 12, 2026 at 07:30PM
📰 Sincerely Yours: A Gen Alpha Skin-Care Brand Founded by Creator Salish Matter {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ: Los Angeles, CA Founders: Salish Matter, Jordan Matter and Julia Straus Social: Instagram / TikTok Category: Skin Care E-comm: sincerely-yours.com Price Range: $16-$28 Hero Product: So Soft Daily Moisturizer ($26) Stockist: Sephora PR Representation: Bianca Etc. PR How to get in touch: care@sincerely-yours.com Origin Story Sincerely Yours was born from a deeply personal problem. Co-Founder Salish Matter struggled with sensitive, reactive skin but found herself caught between harsh acne products and trendy skin care that wasn't designed for developing skin. When she began sharing her experiences online, thousands of teens revealed they were facing the same frustrations. Recognizing that an entire generation was being overlooked, Salish teamed up with her father, creator Jordan Mat...