Fashionably Fitfat

📰 Good Instincts: A Mineral SPF Brand Founded by Former Tech Executives {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  New York Founders:  Carylyne Chan and Emily Hurd Social: Instagram Category: Sun Care E-comm: goodinstincts.com Price Range:  $54 Hero Product: Proper Sunscreen ($54) PR Representation: Stories Consulting How to get in touch: team@goodinstincts.com Origin Story Good Instincts was founded on a simple premise: the best sunscreen is the one you'll actually use. Former tech executives Carylyne Chan and Emily Hurd launched the brand in 2025 after four years of quietly doing what they knew best — identifying a broken system and rebuilding it from scratch. After their tech exit in 2020, they turned their attention to sunscreen: a category where texture, finish and compatibility with the rest of a skin-care routine have long conspired against consistent daily use. The goal wasn't to make another...

📰 Vittoria Ceretti Is Shopping Etsy Graphic Tees, Armani Blush and Aquaphor {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. What's the opposite of gatekeeping? Welcome to " Payment Processing ," in which we ask stylish, generally cool people who've tried it all about their favorite fashion and beauty buys. Even if you don't know the name, you've definitely seen Vittoria Ceretti's face. The Italian supermodel has graced the runways of every major designer — Versace! Fendi ! Chanel ! — and fronted campaigns for the likes of Bottega Veneta , Calvin Klein and Gucci . (It would probably be quicker to list the brands she hasn't worked with.) She's also a Victoria's (Vittoria's?) Secret angel, a repeat Vogue cover star and the newly-appointed global makeup ambassador for Giorgi...

📰 Kate Spade's Next Creative Director Is Jonathan Saunders {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Kate Spade New York has appointed Jonathan Saunders as its new executive creative director, effective Aug. 26. The Central Saint Martins grad was most recently chief creative officer of & Other Stories, and has more than 20 years of experience at companies including Alexander McQueen , Diane von Furstenberg , Calvin Klein , Tiffany & Co. and Pucci . He also oversaw his own namesake line from 2003 to 2015 . Saunders is bringing his take on modern femininity to the Tapestry-owned brand, overseeing product design and visual identity, per a press release . He reports to Kate Spade Brand President and CEO Eva Erdmann, who joined the company in 2024 and spearheaded the splashy Gen Z-focused fall campaign featuring Ice Spice, Charli D’Amelio, Laufey and Reign Judge. Erdmann shared her excitement about Saunders...

📰 Must Read: Phillip Lim Launches New Brand, Sephora Announces 2026 Accelerate Cohort {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Tuesday. Phillip Lim Launches New Brand Phillip Lim is preparing a comeback with a new ready-to-wear line, PlayLoveWin, set to debut for spring 2027 with a preview planned for late August. The designer departed his namesake label 3.1 Phillip Lim in late 2024 following its 20th-anniversary collection, leaving cofounder and CEO Wen Zhou to continue running the company, who later brought on Michelle Rhee as head of design. { WWD /paywalled} Sephora Announces 2026 Accelerate Cohort Sephora has named 12 beauty brands to the 10th class of its Sephora Accelerate program, an incubator supporting emerging founders in skin care , makeup , hair care and fragrance . This year's group includes Forta Cosmetics (Sarah Guller and Lexie Hull), Deal...

📰 The 5 Biggest Beauty Trends We Saw at Cosmoprof 2026 {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Every July for the past 23 years, the beauty industry has descended on Las Vegas for Cosmoprof North America, the largest beauty trade show in the Americas. There are more than 1,000 brands and exhibitors from more than 100 countries, spanning skin care , nails, hair care , makeup , wellness, packaging and more. The event offers an early look at new brands, new products and some of the biggest innovations in the world. Needless to say, it's where many beauty trends are born. While it's hard to meet every brand and founder in the massive Mandalay Bay Convention Center, we did our best and clocked 20,000+ steps a day going up and down the aisles, swiping on serum, spritzing perfume and getting to the bottom of all the industry chatter. These five trends stood out from the crowd and seem poised to make a big impa...

📰 Must Read: World Cup Halftime Style, Reformation Aims For $1B IPO Valuation {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Monday. World Cup Halftime Style The FIFA World Cup's inaugural halftime show brought together more than 350 performers, spanning multiple genres and styles alike. Madonna opened in a Saint Laurent corset and crystal-covered Teddy jacket. BTS performed in red, white and black soccer-style sets, while Justin Bieber wore a custom Skylrk look paired with $19,795 diamond earrings. Shakira closed the performance in a Roberto Cavalli by Fausto Puglisi bodysuit hand-embroidered with more than 200,000 crystals, and to match, Gold Swarovski Hyperbola sunglasses. { WWD /paywalled} Reformation Aims For $1B IPO Valuation Reformation is eyeing a valuation of up to $1 billion as it moves toward a U.S. stock market debut. The brand plans to pull in as mu...