Fashionably Fitfat

📰 The Most Influential Female Fashion Designer You've Never Heard Of ✨ Fashion Insights & Trends: Today, most would agree that quality clothing should be accessible to all, rather than a privilege afforded exclusively to the elite. A century ago, however, things were different. Enter Elizabeth Hawes, a radical fashion designer, critic, author and political advocate who famously sought to democratize fashion, and lived by the philosophy that clothing is a direct expression of the self. Hawes, who ran her own couture house, proposed methods to develop quality mass manufacturing (which would not enter the mainstream until the 1960s) on U.S. soil, all the way back in the 1920s. She's often referred to as one of the first American couturiers, and yet she remains a hidden figure in fashion history — until now, at least: The Cincinnati Art Museum is putting the spotlight on Hawes' work with a new exhibit, "Elizabeth Hawes: Radical American Fashion." When Hawes b...

📰 Noserider Surf Club: A Swimwear Brand for the Fashionable Surfer ✨ Fashion Insights & Trends: HQ:  Bali, Indonesia Founder:  Emma Bukowski Social: Instagram , TikTok Category: Swimwear E-comm: noseridersurf.com Price Range:  $88 - $208 Hero Product: Retro Surf Suit ($150), Full Coverage Surf Suit ($208), Noserider Surf Playsuit ($148) Stockists: Free People PR Representation: In-house How to get in touch: hello@noseridersurf.com Origin Story Emma Bukowski grew up in small-town Wisconsin, dreaming of surfing despite having no access to the ocean. She didn't actually start until her mid-20s, when she moved to Hawaii and began paddling out twice a day. After relocating to Bali, she couldn't find surfwear that stayed on while she was still learning. Everything was either too flimsy or too technical and ugly. She sketched her first design, found a local tailor and prototyped what became the now best-selling Retro Surf Suit. Friends started asking for ...

📰 The Fashion Brands Most Vulnerable to Counterfeiting in 2026 ✨ Fashion Insights & Trends: As the secondhand market grows, the fashion industry spends a lot of time discussing which luxury brands and items are the most lucrative on resale sites, but which brands are the most counterfeited? On Thursday, AI-powered authentication platform Entrupy released its State of the Fake 2026 report, which highlights how common counterfeiting is among various brands and items. An official authenticator for TikTok Shop, Entrupy also works with retailers, secondhand shops and department stores around the world to authenticate handbags, sneakers and apparel using AI that compares more than 90 million images of real and counterfeit products. It authenticated $3.34 billion worth of merchandise last year and boasts a 99.86% accuracy rate. Luxury's Most-Faked Brands Of Entrupy's total luxury authentications for 2025, the vast majority — 91.9% — came back authentic. Louis Vuitton ...

📰 Danielle Guizio Wants Her Brand to Be a 'One-Stop Shop' for Customers ✨ Fashion Insights & Trends: When Danielle Guizio started her namesake label out of her parents' New Jersey basement in 2014, "Daddy" T-shirts endorsed by Kylie Jenner and custom reworked Levi's jackets for Rihanna and Hailey Bieber were the business's priorities. Several years in, $168 sequined mini skirts became the brand's bread and butter, making Guizio a household name among Hollywood's "It" girls and the downtown New York residents who wanted to dress like them. View this post on Instagram Having amassed more than half a million Instagram followers and cracked the code of online fashion virality , the brand is now focused on expansion — both in retail and product. Since opening two brick-and-mortar locations (New York City and Miami), the label has quickly learned that its customer wants to complete the...

📰 Must Read: Timothée Chalamet Invests in Watchmaker Urban Jürgensen, Moncler Group Reports 12% Revenue Boost in Q1 2026 ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Wednesday. Timothée Chalamet Invests in Watchmaker Urban Jürgensen Timothée Chalamet will join watchmaking house Urban Jürgensen as a partner with a minority equity stake in the company. Chalamet joins a small number of external investors who together own a small portion of the company. This is the first time Chalamet has taken a partnership role in a company. He will also work as a creative advisor to the house on a number of projects and initiatives. {Fashionista inbox} Moncler Group Reports 12% Revenue Boost in Q1 2026 Moncler Group released its Q1 2026 results on Tuesday, which showed a 12% increase in group revenue to €880.6 million ($1.03 billion). Moncler reported Q1 2026 revenues of €766.5 million ($899.8 million), also a 12% increase compared to the first three mont...

📰 Solara Suncare: A Mineral SPF Brand Formulated for Sensitive Skin ✨ Fashion Insights & Trends: HQ:  New Jersey Founder:  Stephanie DiPisa Social: Instagram / TikTok Category: SPF E-comm: solarasuncare.com Price Range:  $15-$64 Hero Products: Guardian Angel Super Peptide Milk SPF 50 ($56), Day Dreamer Super Peptide Eye Primer SPF 30 ($52), Fortune Teller Tinted Brightening Serum SPF 30 ($64), Go! Daily Defense Soothing Mineral Face Sunscreen SPF 30 ($25), Go! Vacation Glow Illuminating Tinted Moisturizer SPF 30 ($25) Stockists: Bluemercury , Amazon , The Detox Market , Whole Foods , Target PR Representation: Chloette PR How to get in touch: hello@solarasuncare.com Origin Story Solara Suncare was born to solve a genuine health need for Founder Stephanie DiPisa's personal journey with Lyme disease, as well as her children's skin reactions to chemical sunscreens. DiPisa believes that for a healthy defense barrier, skin can benefit from a similar i...