Fashionably Fitfat

📰 Love All Tennis: A Tennis Apparel Brand For On- and Off-Court Style {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  New York, NY Founder:  Kate Davis Social: Instagram Category: Apparel E-comm: lovealltennisusa.com Price Range:  $16 - $225 Hero Product: Ainsley Top ($140), Anna Resort Dress ($195) Stockists: Kohls , Nordstrom PR Representation: LNA PR How to get in touch: love@lovealltennis.com Origin Story Love All Tennis was founded by Harvard Business School graduate and lifelong tennis player Kate Davis. The brand was born from a gap she experienced firsthand as a club player: After years on the court, she found herself searching for pieces that felt both timeless and flattering, yet could perform seamlessly through a full day, on and off the court. Recognizing an opportunity to reimagine the category, she launched Love All Tennis in 2021. Inspired by vintage court style and the elegance of classic sports...

📰 SCAD's New Luxury Boutique Puts Student Designers Front and Center {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: The Savannah College of Art and Design ( SCAD ) stands apart from its peers thanks to its extensive hands-on training: Its film majors explore an 11-acre backlot, aspiring actors enjoy an on-site casting office and now, its fashion design students can sell their one-of-a-kind garments in a luxury boutique. Located at 318 E Liberty St. in downtown Savannah, GA, Bazaar by ShopSCAD opened its doors in March to showcase student, faculty and alumni creations while simultaneously preparing its collegiate designers for the realities of the retail landscape. To Bazaar Director and Manager Ash Williams, the off-campus boutique functions as "a trading post of sorts for the school of fashion." "Students learn about design, branding and consumer behavior in the classroom, and Bazaar gives them a r...

📰 How an Independent Designer Gets Ready for the Met Gala {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: With reports of a single ticket to the 2026 Met Gala costing $100,000 and tables priced at $350,000, the annual fête has become an increasingly difficult event for independent designers to be part of. At such astronomical costs, only major fashion labels with hefty corporate backing can typically afford to have a presence. But this year, a handful of New York's best indie creatives were given the opportunity to have their designs spotlighted on the carpet as well as attend. Such was the case for emerging talent Grace Ling . "I'm very honored that Google invited me to the Met Gala this year. It's actually my first time at the Met Gala [with my work] on the carpet and I'm also dressing myself," Ling told Fashionista while getting ready on Monday. "Designing a piece for yourself is actual...

📰 Must Read: A.P.C. Appoints New Artistic Director, Gap Co-Founder Dies at 94 {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Wednesday. A.P.C. Appoints New Aristic Director A.P.C. has appointed Ludivine Poiblanc as Artistic Director. She'll help "shape the brand's image and visual universe," per the press release. Poiblanc will present her debut collection in a presentation format on May 20, followed by a runway on June 15. The French stylist 's resume includes contributions to major publications such as  Vanity Fair and Vogue , as well as consulting for fashion houses on product development and visual identity. {Fashionista inbox} Gap Co-Founder Dies at 94 On Monday, Gap co-founder Doris Fisher died at 94. She founded the company with her husband, Donald, in 1969. She is survived by her three sons — Robert, William and John. { Gap Inc. } Zenday...

📰 Gem: An Australian Body-Care Brand Turning Deodorant Into Self Care {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Australia Founder:  Georgia Geminder Social: Instagram Category: Body Care E-comm: gem-products.us Price Range:  $7-$10 Hero Products: Antiperspirant Stick ($8), Antiperspirant Dry-Spray ($8) Stockist: Walmart PR Representation: Infinity Creative Agency How to get in touch: hello@gem-products.co Origin Story It all started when Gem's founder, Georgia Geminder, saw just how powerful routines can be in shaping your mindset and setting you up for success. This led to Gem, a range of elevated daily essentials that take you from bathroom to beyond. Combining delicious fragrances, with high-performing formulas, Gem's range of antiperspirants aim to take you from a mundane chore, to a self care ritual you'll adore. 📌 Love fashion? Follow us for daily updates on our fashion blog ! 🌟 ...

📰 In-Person Brand Events Are So Back, According to New Report {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: It may seem fitting for fashion and beauty brands to dive further into social media to capture digitally savvy consumers, but much to Meta's dismay, the online generation actually yearns for in-person connection — and brands are getting smart about leveraging that fact. In partnership with global brand experience agency Focus, Launchmetrics released its latest report titled " The Event Renaissance ," detailing the growing power of in-person activations in an increasingly digital media landscape. Since 2019, brand events in the fashion, lifestyle and beauty spaces have increased by 54% globally and attendance has surged by 65%. We're talking after parties, trade shows, store openings, fashion shows, re-sees, collection launches, VIP dinners, press days and more. Brands are going all-in on physica...