Fashionably Fitfat

📰 How Amanda Uprichard Independently Scaled Her Occasionwear Brand Over Nearly 20 Years {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Listen to the full conversation between Amanda Uprichard and Fashionista Staff Writer Catie Pusateri on The Fashionista Network on Spotify. View the original article to see embedded media. Following her 12-year-old self's dream of becoming a fashion designer, Amanda Uprichard attended Parsons School of Design and soon dove headfirst into the New York City fashion scene. While based in the Garment District, she established her namesake label as a one-woman operation in 2008 before gradually scaling the independent brand into the occasionwear destination it is today. Amanda Uprichard specializes in trend-forward daytime dresses and black-tie attire, with the designer describing her core customer as "wearing high heels to the beach." The brand is...

📰 Must Read: Gucci Beauty Goes to L'Oréal, CFDA Awards Return to the Natural History Museum {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Wednesday. Gucci Beauty Goes to L'Oréal L'Oréal is entering into a 50-year exclusive license agreement for all Gucci fragrances and beauty products. The deal follows Kering 's early redemption of the Gucci Beauty license from Coty , with Coty receiving roughly $400 million for the early exit and L'Oréal paying Kering about 70% of the transition costs. L'Oréal CEO Nicolas Hieronimus called the deal "a significant additional growth engine," while L'Oréal Luxe President Cyril Chapuy said the deal positions the companies to "build a new multi-billion-euro house." { L'Oréal ; Kering } CFDA Awards Return to the Natural History Museum For the fourth consecutive year, the 2026 CFDA Fashi...

📰 Shirley Jane: A Textured Hair-Care Brand for Maintaining 'Curl Integrity' {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  California Founder:  Jenna Satell Social: Instagram Category: Hair Care E-comm: shirley-jane.com Price Range:  $36-$38 Hero Product: The Curl Crème ($36) Stockist: Amazon PR Representation: Set PR How to get in touch: jenna@shirley-jane.com Origin Story Shirley Jane is a high-performance hair-care brand designed for curly and textured hair, turning wash day into something you actually look forward to. Woman-owned and founded by Jenna Satell, the brand was born from her own experience navigating coarse, curly hair and the lack of products that were both effective and easy to use. Noticing a gap in the market, she set out to create a line that simplifies routines while empowering women to embrace their natural texture with confidence. Recently launched on Amazon, the brand's hero ...

📰 Why We're All Dressing Like It's (the Y2K  Version of) the Medieval Ages Again {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Once upon a time, in a land of logomania and iPods, a young Anne Hathaway performed a glittering rendition of Queen's hit song "Somebody to Love" at a giant's wedding during the quest to find her fairy godmother — ah, 2004's "Ella Enchanted," Y2K Medievalism at its finest.  The fantasy-comedies of the turn of the century introduced a new subculture, one that revived the Arthurian fantasies of the Middle Ages through a meta-satirical lens on 2000s politics. Or, in the words of medieval revival enthusiast and historical costume designer Samantha Franco, it's about "reimagining the past with modern sensibilities." The fusion led to brightly co...

📰 Jennifer Behr Is Seeking Fall/Winter 2026 E-Commerce Interns In NYC (Paid Internship) {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Renowned luxury hair accessories and jewelry designer, Jennifer Behr , is looking for a hard-working, detail-oriented and creative intern to assist with the day-to-day operations of running a fast-paced E-Commerce website. This is a great opportunity to learn about the E-Commerce industry and to be introduced to common technology platforms and software. Responsibilities: Maintaining Product Page details and imagery in Salesforce and Shopify Assisting with new product and collaboration launches Supporting Farfetch marketplace maintenance and uploading of new products KPI reporting using Google Analytics and Data Studio Email and SMS slicing and scheduling in Klaviyo Copywriting and SEO optimization Contributing to content calendar ideation and production Organizing and...

📰 After Fleeing War, This Ukrainian Designer Found Freedom in Knitwear {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Elizaveta Yurusheva was seven months pregnant when she fled the war in Ukraine with her two children in tow, eventually settling in Milan. While putting down roots in the Italian fashion capital, Yurusheva began pursuing her life-long dream to become a designer — which she'd sidelined to follow in her family's luxury hospitality footsteps. She pursued a master's degree at Istituto Marangoni, but wavered on the prospect of opening her own label due to the inevitable operational hurdles. Finally, she decided: "'Oh, whatever. I'm going to try it,'" Yurusheva recalls. In 2024, Ely Ely — a luxury womenswear brand grounded in tailored knitwear — was born. Ely Ely derives its name from Yurusheva's Italianized nickname "Ely" (formerly "Lisa" in Ukraine)...