Fashionably Fitfat

📰 Xirena Opens Its First-Ever Store in Los Angeles {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: After 13 years in business, Los Angeles-based Xirena finally has its first retail store. It’s come a long way since launching as a lingerie line: Today, Xirena is a full-fledged ready-to-wear and lifestyle brand. Founder Dierdre Roffoni, who also founded the fashion showroom/agency Findings, launched it after being inspired by the colorful, easy-breezy style of women in Formentera, Spain. The name comes from “sirena,” the Spanish word for “mermaid.” Xirena’s first store, in the reopened Palisades Village in Los Angeles’ Pacific Palisades neighborhood, was also inspired by Spain, Roffoni tells Fashionista. “Europe in the summer and the Mediterranean,” she says. “The sculpted curved walls, the imaginary skylight, the organic feel of the floors, and then all of the wo...

📰 Bachca: A French Beauty Tool Brand Known for Its Hairbrushes {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Nantes, France Founder:  Camille de Bascher Social: Instagram / TikTok Category: Beauty Tools E-comm: us.bachca.com Price Range:  $18-$75 Hero Product: Gloss & Detangling Hairbrush ($48) Stockists: Anthropologie , Free People , Printemps NY , C.O. Bigelow , Amazon PR Representation: Alana Wodnicki How to get in touch: customerservice@bachca.com Origin Story Bachca was founded in 2016, in Paris, by Camille de Bascher. With a rich professional background that has seen her evolve for more than 11 years in the design of beauty accessories, de Bascher decided to embark on an entrepreneurial adventure by creating Bachca. Bachca is above all “a love of beautiful things and attention to detail.” It creates beautiful objects, simple and refined, essential to every woman...

📰 Weekly Drop Watch: Alex Mill, Ugg, Marc Jacobs Beauty and More {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. For our  Weekly Drop Watch  column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights. Fashion Launches Alex Mill Fall 2026, Chapter 1 Alex Mill introduced part one of its Fall 2026 collection this week, expanding its offering of jackets, cashmere, corduroy, footwear, accessories and separates meant for layering in both men’s and womenswear. Prices range from $20 to $398. Shop the collection now at alexmill.com . L’Agence Fall 2026 Photo: Courtesy of L'Agence L’Agence introduced its Fall 2026 collection of “polished, feminine pieces designed with ...

📰 The Emerging Knitwear Designer Quietly Dressing Zara Larsson and Hilary Duff {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: In August 2025, Zara Larsson stepped out on stage to open Tate McRae’s “Miss Possessive” tour, wearing a beaded, hibiscus flower-adorned mini skirt. That special little piece of intricately woven materials turned out to be part of the blueprint for her vibrant, Y2K-infused “Midnight Sun” fashion aesthetic. Of course, neither Larsson nor the emerging designer behind it knew that at the time. “That piece kicked off a whole new era for her,” Cheshire, England-based knitwear designer Paul Aaron recalls over email. “I was the first person to make the hibiscus flowers that became part of her looks, and it turned instantly recognizable…After that, her stylist had many designers making hibiscus pieces for her.” Zara Larsson in a...

📰 Mary Phillips Shares the Lip Product Hailey Bieber Convinced Her to Buy {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. What’s the opposite of gatekeeping? Welcome to “ Payment Processing , “ in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys. For those who have also spent hours wondering how Hailey Bieber’s glam looks like an IRL Instagram filter, let us introduce you to Mary Phillips. The makeup artist-turned-brand founder is behind some of Bieber’s best beauty moments, including her bronzed glow for this year’s Met Gala. She also counts Kendall Jenner, Megan Fox, Zoë Kravitz, Kaia Gerber and Bella Hadid among her A-list clientele. As the mastermind behind these stars’ glow-from-within looks, Phillips ...

📰 Elie Saab Is Bringing His Red-Carpet Gowns to H&M {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: It would be an understatement to say that Lebanese fashion designer Elie Saab has a mastery of red carpet gowns. He’s dressed countless A-listers throughout his multi-decade career: To name a few, Kate Winslet, Céline Dion, Jennifer Lopez and Catherine, Princess of Wales have all worn his designs to major award shows, premieres and weddings. And while his haute couture gowns are a dream to look at, most of us can’t manage dropping five digits on a single piece. Well, we have some good news: Elie Saab x H&M (yes, H&M!) is coming Oct. 22, and prices range from $39.99 (for a choker necklace) to $429 (for a leather jacket). The collection includes occasionwear for women and men, plus a mix of accessories and footwear — all spotlighting what Elie Saab does best, like sharp tailoring and intricate embellis...