Livestreams Set to Shape the Next Era of Beauty Shopping – Latest Fashion Trends & Style Tips June 18, 2026 at 07:30PM
📰 Livestreams Set to Shape the Next Era of Beauty Shopping {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: There's a new contender in the beauty shopping landscape: Global livestreaming is slowly becoming a notable sales channel for cosmetics and skin-care brands, according to McKinsey's State of Beauty 2026 report, released on Thursday. Shoppable, real-time videos are attracting consumers thanks to their merging of entertainment, product discovery and commerce. This format is of course most popular on TikTok, the fastest-growing beauty retailer in the U.S. market (sales on the platform have risen approximately 260% annually since 2023). Livestreaming alone represents roughly 22% of its U.S. sales, with signs of continued growth. "On TikTok, discovery at scale is becoming as much of a focus for brands as product replenishment," the reports reads. "Creator-led storytelling, viral hero products, and ...