Fashionably Fitfat

📰 Prereq Care: A Multi-Tasking, Refillable Skin-Care Brand for Preteens ✨ Fashion Insights & Trends: Photo: Courtesy of Prereq Care Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Prereq Care Headquarters: Dallas, TX E-commerce: prereqcare.com Social Media: Instagram / TikTok What: A refillable skin-care brand designed for teens and preteens. Price Range: $20 Founders: Sana Mithani and Lizna Kabani Origin Story: Right now, the skin-care aisle jumps straight from baby products to adult actives, leaving teens to piece together routines from TikTok and shelves full of formulas that weren't designed for their skin. Two moms noticed this first-hand with their own children and knew that they could do better, with their help. So they invited 50 real teens and preteens into the process ...

📰 The 9 Standout Trends From Milan Fashion Week Fall 2026 ✨ Fashion Insights & Trends: Perhaps in response to winter's freezing temperatures, Milan's Fall 2026 collections leaned into practical yet undeniably stylish outerwear, dramatic fur collars, shredded knitwear and layers upon layers of coats. Boss, Prada and MM6 Maison Margiela campaigned for mustard yellow as fall's standout color, while seafoam green (eerily reminiscent of the 2010s-era mint green craze) emerged across Vivetta, Jil Sander and Diesel's runways. Italian designers also bid adieu to trad wife silhouettes, instead embracing menswear detailing across womenswear styles. Check out the top Fall 2026 trends from the Milan runways in the galleries below. A Side of Mustard An unexpected frontrunner for fall's standout shade has entered the ring: Mustard yellow, in all of its tangy glory, prevailed across the Italian designers' collections. Deeper, dijon-esque variations appeared at Boss ...

📰 Pops of Orange Brought Levity to Milan Fashion Week Street Style ✨ Fashion Insights & Trends: Milan Fashion Week may have just wrapped its Fall 2026 season, but showgoers are clearly setting their sites on spring dressing. How can we tell? They went all-in on a variety of peppy, vibrant, out-with-the-winter-blahs colors — most enthusiastically bright orange.  Some went for head-to-toe orange soda-colored looks (voluminous fur to complete the striking monochrome ensemble included), while others chose to combine the citrusy shade with other brights, relying on it to accent a chaotically color-blocked look. In a handful of cases, MFW attendees turned to orange handbags to add some zest to otherwise neutral outfits. We also spotted the color on skirts, knits and coordinated sets. Keep scrolling to see the orange-accented street style looks we spotted this season at Milan Fashion Week. On the street at Milan Fashion Week. Photo: Launchmetrics Spotlight On the street at ...

📰 Must Read: Thom Browne to Stage First Milan Runway Show, AI Infiltrates Influencer Marketing ✨ Fashion Insights & Trends: Photo: Victor Virgile/Gamma-Rapho via Getty Images These are the stories making headlines in fashion on Monday. Thom Browne to stage first Milan runway show On June 22, Thom Browne is staging its first runway show in Milan for Men's Fashion Week. The brand hopes this will expand its international presence. { WWD /paywalled} AI infiltrates influence marketing Parade founder Cami Téllez and ex-TikTok executive Jonathan Kroopf have launched Devotion, an AI-enabled influencer marketing agency. The company employs AI to scale creator identification, outreach and relationship management so it can work with a higher volume of clients. Devotion's approach aims to solve the problem other influencer marketing agencies face: not having enough bandwidth to find and enlist creators and to maintain those relationships. { Vogue Business /paywalled} Bha...

📰 Micaela Erlanger is hiring a Studio Manager In New York, NY ✨ Fashion Insights & Trends: Sponsored Story New York, NY Freelance Role Full-time Micaela Erlanger Studios is a New York–based luxury styling and creative direction studio operating at the highest levels of fashion, entertainment, and media. The studio manages red carpet appearances, global press tours, editorial projects, and brand partnerships with precision, discretion, and excellence. We are seeking a highly organized, operationally sophisticated Studio Manager to oversee the day-to-day infrastructure of the business on a freelance basis. This is not an assistant role. This is a strategic operations position. Role Overview The Studio Manager serves as the operational backbone of the studio. This individual ensures that internal systems, logistics, financial tracking, scheduling, and team coordination operate seamlessly so that creative output remains elevated and uncompromised. The ideal candidate...

📰 An Anti-AI Protest Is Quietly Taking Place on Fashion Week Runways ✨ Fashion Insights & Trends: As AI continues to come for creative industries like fashion — which Gucci's Demna recently acknowledged via (intentionally?) controversial AI ads — designers are starting to push back against the picture-perfect aesthetics it generates. WGSN's Fall 2027 Prints and Graphics Forecast points to recent examples of designers favoring purposefully unpolished looks. The report signals that, as AI visuals become more generic, designers are leaning into process and materiality to deliberately reveal the human hand behind a garment. In other words, machines are out, human touch is in. "In a culture of constant connectivity, switching off has become a luxury, and that desire is translating into fashion that celebrates time-honored techniques, visible handiwork and material integrity," Hannah Watkins, head of Prints and Graphics at WGSN, tells Fashionista over email. ...