Fashionably Fitfat

📰 Gia/irl Is Making the Cool-Girl Clothes Plus-Size Women Want {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: When you can’t find what you want in fashion, sometimes you have to create it yourself. That’s what fuels Gia Sinatra, founder and CEO of Gia/irl. With a background in modeling and brand consulting, Sinatra knows what it takes to make a clothing line that fits plus-size bodies. Her four-year-old Los Angeles-based brand has found success in making trend-driven clothes for sizes 10 to 30 (or L to 5X) and she’s recently teamed up with model and content creator Emma Arletta on a September collection out now . It’s their first ready-to-wear collaboration (and Sinatra’s first with any influencer) following their bridal collaboration earlier this year. Fashionista caught up with the duo at their New York Fashion Week-timed launch preview held in Dolce Vita’s showroom. The shoe brand wa...

📰 Bachca: A French Beauty Tool Brand Known for Its Hairbrushes {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Nantes, France Founder:  Camille de Bascher Social: Instagram / TikTok Category: Beauty Tools E-comm: us.bachca.com Price Range:  $18-$75 Hero Product: Gloss & Detangling Hairbrush ($48) Stockists: Anthropologie , Free People , Printemps NY , C.O. Bigelow , Amazon PR Representation: Alana Wodnicki How to get in touch: customerservice@bachca.com Origin Story Bachca was founded in 2016, in Paris, by Camille de Bascher. With a rich professional background that has seen her evolve for more than 11 years in the design of beauty accessories, de Bascher decided to embark on an entrepreneurial adventure by creating Bachca. Bachca is above all “a love of beautiful things and attention to detail.” It creates beautiful objects, simple and refined, essential to every woman...

📰 Parker Zinn: A Contemporary Knitwear Brand Founded by a Parsons Graduate {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  New York, NY Founder:  Parker Zinn Social: Instagram Category: Knitwear E-comm: parkerzinn.com Price Range:  $375-$8,800 Hero Products: Vaughn Pointelle Dress ($850); Bootsie Cable Knit Gown ($8,800) Stockist: Bloomingdale’s PR Representation: In-house How to get in touch: paige@parkerzinn.com Origin Story While many young designers chase trends, Parker Zinn chases mastery. Founded by a 24-year-old Parsons School of Design graduate, the eponymous label draws inspiration from Zinn’s Southern upbringing and New York’s design community. Dedicated to the art and engineering of knitwear, she combines handcraft, machine knitting and textile experimentation to create thoughtfully made pieces. Through her emerging knitwear label, Zinn is part of a new generatio...

📰 Last Minute California: An Elevated Essentials Clothing Label 'Blending West Coast Ease With East Coast Intention' {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  New York, NY Founder:  Lauren Lawson Social: Instagram Category: Apparel E-comm: lastminutecalifornia.com Price Range:  $115-$265 Hero Product: The Jeans ($198), The Bomber Jacket ($265), The White Tee ($90) PR Representation: Marina Paccione How to get in touch: marinalpaccione@gmail.com Origin Story Last Minute California was born from a simple frustration: finding clothing that felt elevated and well-made without being overly trend-driven or prohibitively expensive. While studying at Villanova University, Founder Lauren Lawson searched for pieces that could keep up with real life — clothes that felt polished, versatile and easy to wear again and again. What began as an idea developed from her dorm room quickly evolved ...

📰 The Platform That Just Solved Beauty’s Biggest Shopping Annoyance Is Finally Here {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story We all know the beauty shopping drill: You fall in love with a viral foundation or a holy-grail serum on your feed. You click over to buy it, but your exact undertone is sold out. Suddenly, you have 14 browser tabs open across department stores, boutique stockists and direct-to-consumer sites, frantically trying to figure out who actually has your match in stock — and who’s running a promo code. It’s exhausting, but the era of chaotic, multi-tab beauty hunting is officially over. REVERSIBLE , the platform known for simplifying how style insiders shop luxury fashion, has officially stepped into the beauty world. Launched recently, REVERSIBLE’s new beauty destination brings a seamless, hyper-curated experience to prestige skin care, makeup, hair care and fragra...

📰 Nadri: A Fashion Jewelry Brand Established in 1984 {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Fort Lee, NJ Founder:  Young Tae Choi Social: Instagram Category: Jewelry E-comm: nadri.com Price Range:  $35-$6,000 Hero Products: Phenom Multi J Hoop Earrings ($85), Hollywood Cluster Climber Earrings ($120), Beatrix CZ Hand Chain Bracelet ($175) Stockists: Nordstrom , Bloomingdale’s , Anthropologie PR Representation: Mega Mega Projects How to get in touch: inquiries@nadri.com Origin Story Established in Korea in 1984 by Young Tae Choi, Nadri’s origin began with a spark of inspiration on a school trip to a history museum. Captivated by the jewelry designs he saw there, Choi eventually left his career as an ocean-going vessel engineer to pursue his destiny, returning home at his father’s request to build his own company. Combining his engineering expertise with internat...

📰 9 Pairs of Shoes We're Shopping Before Summer's Over {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. August is officially back-to-school shopping month, and whether you’re headed back to campus or haven’t set foot on one in years, it’s a perfect time to stock up on basics and trends alike. And who doesn’t love a little prep-for-fall shoe shopping? Retailers like DSW are offering major deals on versatile footwear that will get us through the seasonal transition — in style. Photo: Courtesy of DSW Photo: Courtesy of DSW Before summer comes to its inevitable end (sigh), we’re shopping minimalist sandals with elevated embellishment, flat slides that are equal parts functional and fashionable, mules with textured details, colorful on-trend flats, slim-profile sn...

📰 Neptunalia: A Swimwear Brand Inspired by Sirens {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Brooklyn, NY Founder:  Nedal Habany Social: Instagram Category: Swimwear E-comm: neptunalia.com Price Range:  $52 – $88 Hero Product: Rosemary Bikini Top PR Representation: Akiko Kobayashi How to get in touch: neptunaliabrand@gmail.com Origin Story Designer and Neptunalia founder Nedal Habany has always felt both fear and fascination about water. While most swimwear brands stay on the lighter, sunnier sides of the shore, Neptunalia is unafraid of the dark waters. Inspired by the idea of sirens, who are both seductive and deadly, the collection blends contrasts: hardware that adds a sharp, edgy touch and boyish details that play with the idea of femininity. Each piece is designed for duality, moving from the dance floor to the water, "embodying a bold, fearless femininity that embraces both strength and allure....

📰 Perlae: An Oral-Care Brand Giving Toothpaste the Skinification Treatment {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Dallas, TX Founder:  Daniella Omijeh Social: Instagram , TikTok Category: Oral Care E-comm: perlaeco.com Price Range:  $14-$35 Hero Product: Opal Whitening Toothpaste ($14) Stockists: Amazon , TikTok Shop How to get in touch: info@perlaeco.com Origin Story Growing up between Nigeria, Australia, Italy and America, Daniella Omijeh saw firsthand how differently the world treats oral health. Some cultures prioritize it. Others dismiss it entirely. That contrast never left her. When she started experiencing her own dental issues at Penn State, she went looking for a toothpaste that matched the intention she brought to the rest of her beauty routine. What she found instead was a lawsuit, the brand she'd been trusting had been hiding what was actually in it. She started reading ingredient labels....

📰 LA Social Media Internship (Starting August / September and ending December / January) {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Candidates must be responsible, proactive, and detail-oriented. The ideal applicant has an interest in the fashion industry paired with a strong understanding of current social media trends (Instagram and Tik Tok specifically) and the ability to think outside the box. Responsibilities include, but are not limited to: Tracking analytics and social media engagement Creating captions and a posting schedule Assisting in social media campaigns Creating, editing, and distributing digital content (Reels, BTS images and videos) Applicants must be local to LA and have a reliable mode of transportation. Candidates must be extremely organized, professional, and hard working. This position is unpaid, applicants must be in college and able to receive college credit. For a glimpse at ...

📰 Gemi: A Hand-Care Brand Delivering K-Beauty-Inspired Sanitizer Serums {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  San Francisco, CA Founders:  Hau Yeung and Erin Choi Social: Instagram Category: Hand Care E-comm: gemibeauty.com Price Range:  $12-$60 Hero Product: Hand Sanitizer + Serum ($12) Stockists: Amazon , Anthropologie , Hart PR Representation: Avant Collective How to get in touch: hello@gemibeauty.com Origin Story Launched in 2025, Gemi is a luxury hand-care brand inspired by K-beauty skin care , fine fragrances and the belief that your hands deserve more. Its first product is a hybrid hand sanitizer serum infused with premium facial skin-care ingredients to hydrate and boost the skin barrier — delivered in a collection of luxurious scents. 📌 Love fashion? Follow us for daily updates on our fashion blog ! 🌟 🔹 #FashionTrends #StyleTips #OOTD #Gemi: A Hand-Care Brand Delivering K-Beauty-Insp...

📰 Straw Bags Have Never Been More Chic {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. When you think of straw handbags of the past, your memory might evoke cheap raffia totes with rope handles that have a decidedly gift-with-purchase vibe. They're fine for throwing in your beach essentials, but not usually nice enough for everyday use. But the straw look is cute for summer, vacation or any other warm-weather occasion. Thankfully, Coach upgraded the look with its cool-girl take on the trend. Coach fans will recognize the styles that come in straw: the Tabby and Brooklyn Bag , specifically. Coach's Tabby Shoulder Bag 26  is polished and structured, with signature “C” hardware. But the swingy straw fringe on the front gives the look a boho , 1970s vibe that provides a really interesting juxtaposi...

📰 Gamine: A Heritage French Fragrance Brand Offering Scents in 2 Formats {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Brooklyn, Milan and Grasse, FR Founder:  Melanie Dir Social: Instagram Category: Fragrance E-comm: gamineparfums.com Price Range:  $75 - $290 Hero Products: 1000G Eau de Parfum ($290), Altered States Eau de Parfum ($290), Heroic Dose Eau de Parfum ($290) PR Representation: Lede Company How to get in touch: Contact Form Origin Story Gamine is the heritage fragrance house engineered at the intersection of olfactive integrity and architectural design from Melanie Dir. Gamine's unique point of view is deeply rooted in heritage, yet unmistakably modern. Founder Melanie Dir grew up within the fragrance world, alongside her father and acclaimed Master Perfumer Claude Dir. She watched him build scents with rigor, precision and restraint — principles that she applied throughout her illustrious car...

📰 Prepare for Summer Getaways With The RealReal's Travel-Ready Staples {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Whether you're crossing the pond for your own Euro summer or staying local for some relaxing PTO, securing a stylish, travel-ready wardrobe is the first step to any successful vacation. After all, a closet refresh is one of the quickest ways to immerse yourself in your chosen destination's vibe, be it Greece's oceanic oasis or Miami Beach's electric escape. Eliminating the headache of scouring a dozen different websites for that perfect sundress or tote bag, The RealReal serves as a one-stop shop for all your summertime sartorial needs. We're talking chic swimwear, beachy prints, strappy sandals and on-trend beaded jewelry — all in one place. ...