How 3 Sisters Turned a Love for Sculpted Basics Into a Cult-Favorite Clothing Brand – Latest Fashion Trends & Style Tips April 23, 2025 at 08:30PM
📰 How 3 Sisters Turned a Love for Sculpted Basics Into a Cult-Favorite Clothing Brand ✨ Fashion Insights & Trends: Photo: Courtesy of Naked Wardrobe Watch the full conversation between Shirin, Shida and Shideh Kaviani and Fashionista Associate Editor and Social Media Manager Brooke Frischer on The Fashionista Network . For sister trio Shideh, Shida and Shideh Kaviani, their entrepreneurial journey goes back to their childhood years, when they ran a lemonade stand. As Shida recalled, they'd pump out freshly squeezed lemonade for a reasonable 15 cents a cup. In other words, they sold high-quality products at an affordable price. Today, they apply that exact principle to their clothing brand Naked Wardrobe . Joining forces to create the apparel label took some time, though: Shideh had a career in lingerie production and manufacturing; Shida landed jobs at Getty Images and Capital Records, and Shirin worked in corporate. While working at their respective jobs, the sist...