Fashionably Fitfat

📰 Parëva Beauty: A Scientist-Founded Skin-Care Brand Crafting 'Joyfully Simple' Products ✨ Fashion Insights & Trends: Photo: Courtesy of Parëva Beauty Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Parëva Beauty Headquarters: New Jersey/New York E-commerce: parevabeauty.com Social Media: Instagram / Facebook What: A "clinically-crafted" skin-care brand offering a minimalist three-step process to streamline beauty routines. Price Range: $49 - $112 Founder: Smitha Rao Origin Story: Parëva is a skin-care brand for people of all ages who are looking for products that provide clinically proven results and are "joyfully simple." Parëva's name is a shortening of the word Parevartan, which means "transformation" in Sanskrit.  Parëva was founded i...