Fashionably Fitfat

📰 ICYMI: LVMH Sells Marc Jacobs, How Ciara Miller Shops & Inside Sundae School's New Chinatown Store {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an iced mocha in our honor when you're discussing who did what over your bagel and lox. Related: Marc Jacobs Finds a New Home Related: How I Shop: Ciara Miller Related: Streetwear Brand Sundae School's New Chinatown Store Offers Visitors a 'Mental Vacation' Related: Inside the Redesigned Kith West Hollywood, Its Biggest Store Yet Related: The Rising Makeup Brand Putting Sunscreen in All Its Products Related: Eni Popoola Swears By Danessa Myricks Priming Serum and Drugstore Foundations Related: Did 'The Devil Wears Prada 2' Kill the Fashion Editor Fantasy? Related: See All the Student Designs From the ...

📰 Parëva Beauty: A Scientist-Founded Skin-Care Brand Crafting 'Joyfully Simple' Products ✨ Fashion Insights & Trends: Photo: Courtesy of Parëva Beauty Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Parëva Beauty Headquarters: New Jersey/New York E-commerce: parevabeauty.com Social Media: Instagram / Facebook What: A "clinically-crafted" skin-care brand offering a minimalist three-step process to streamline beauty routines. Price Range: $49 - $112 Founder: Smitha Rao Origin Story: Parëva is a skin-care brand for people of all ages who are looking for products that provide clinically proven results and are "joyfully simple." Parëva's name is a shortening of the word Parevartan, which means "transformation" in Sanskrit.  Parëva was founded i...

📰 Why Occasion-Dress Launches Are Dominating the Market ✨ Fashion Insights & Trends: When we were young, most of us went to the mall with our mom when we needed something dressy — whether for a wedding or a school dance. Back then, the only decent options came from big department stores like Macy's or JCPenney. When we landed our first jobs and had a bit of spending money, we splurged on a Reformation dress that, let's be honest, at least three other people at the event probably had, too. When it came to special-occasion clothes, it was either designer items that were out of budget or something generic from one of two stores. Today, brands have finally heard our pleas for more options. Fast-fashion, indie and contemporary labels are launching dressier pieces that sit right next to their everyday collections — because that's how we shop now. Customers want choices for every occasion, at all price points, from brands they already know and trust. And according to the...