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Luxury Beauty Buyers Predict Spring's Biggest Trends – Latest Fashion Trends & Style Tips April 10, 2025 at 06:15PM

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📰 Luxury Beauty Buyers Predict Spring's Biggest Trends ✨ Fashion Insights & Trends: CEOs, brand founders and formulators are just a few of the power players in the business of beauty. But an often overlooked group is the retail buyers, who are the true gatekeepers in the space. These days, everyone is paying attention to beauty shelves, from mass retailers to indie shops. With all of the options out there, what catches a beauty buyer's eye? The answer is often what drives trends and themes for the upcoming season. "We take our cues from what we see on social media, makeup artists and people out and about in the street," says Nordstrom's National Beauty Director Autumne West. "How the trends come to life is really interesting. I even see it change from city to city. We have a seat at the table with brands and get to see the new innovation before it hits the market, so it's like having a crystal ball of the trends to come. Some of the things we'...