Fashionably Fitfat

📰 An Era of 'Deconsumption' Is Upon Us; Here's What That Could Mean for Fashion ✨ Fashion Insights & Trends: Are we done over-consuming? Could we finally be nearing the end of disposable fashion and wear-once culture? According to a new report by leading trend forecasting agency WGSN, consumers are beginning to embrace a concept called "deconsumption." And today's economic uncertainty is accelerating this impending shift in shopping behavior. “The data suggests we're seeing a shift away from high-frequency, low-attachment purchases toward items that offer lasting value — financial, cultural or emotional," Natacia Lim, WGSN Researcher and author of the report "The Future of Deconsumption," tells Fashionista via email. "Yes, wear-once culture is fading, but not because people don't want novelty. It's because novelty alone no longer justifies the cost." Deconsumption goes beyond the "recession indicators" an...