Fashionably Fitfat

📰 Are Over-50 Influencers Brands' Next Big Marketing Opportunity? (Best of 2025) ✨ Fashion Insights & Trends: As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in October. Fashion has always been obsessed with youth. While this is far from the industry's only sin, achieving some semblance of age diversity has felt near impossible in a field that benefits from chewing up and spitting people out by the time they hit 29. But over the last few years, bold, refreshing creators over the age of 50 have begun to inspire people online, proving that there's no age limit to style, influence and relevance. One look at the comments sections of Carla Rockmore, Grece Genham or Heidi Clements' social feeds will quickly show you that many people — including those in their 20s and 30s — have been yearning for older, wiser perspectives on fashion and beaut...

📰 For Your Consideration: A Long List of Talented Designers Who Aren't Men (Best of 2025) ✨ Fashion Insights & Trends: As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published  in March . The fashion industry has been going hard on its high-stakes game of designer musical chairs lately, with creative directors moving among labels at a breakneck rate. Though it's always an interesting news day when a designer leaves a high-profile post, it's often even more intriguing to find out which skilled artist is next in line to take over. What makes these moments less exciting, though, is when the new hire is — you guessed it! — another white guy. Maria Grazia Chiuri — the creative director at Dior — is one of the very few women currently leading a major luxury brand. With news of Jonathan Anderson's departure from Loewe , it's all but confirmed that ...

📰 Aurora James on DEI Rollbacks, Boycotts and the Future of Black-Owned Brands in America (Best of 2025) ✨ Fashion Insights & Trends: Photo: Virisa Yong/BFA.com/BFA for 15% Pledge As 2025 draws to a close, we're revisiting  the best stories Fashionista published this year  (at least in our editors' opinions). The below was originally published in February . Well before Donald Trump returned to the White House and immediately signed an executive order slashing diversity, equity and inclusion (DEI) initiatives in the federal government, multiple retailers and brands had begun scaling back — or outright axed — their own DEI programs. Walmart did not renew a five-year commitment for an equity racial center and pulled out of the Human Rights Campaign's Corporate Equality Index, while Target backpedalled on its three-year DEI goals and Racial Equity Action and Change (REACH) initiatives just days after Trump's inauguration. A number of companies had launched ...

📰 Affiliate Platforms See Substackers and Micro-Influencers As Their Biggest Opportunity (Best of 2025) ✨ Fashion Insights & Trends: As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in March. In the mid-2010s, Instagram took over as the app for creators to make it big — and amass huge followings. The biggest " mega-influencers " had upwards of 10 or 20 million followers and secured million-dollar brand deals. These days, it's not as easy to grow an account, as new platforms have launched (TikTok being the most popular) and algorithms have changed. To move with the times, brands are now looking at engagement and trust over follower count. In the past few years, those with 1,000 to 100,000 followers ("micro-influencers") and 100,000 to 1 million followers ("macro-influencers") have become the most sought after . The worl...

📰 The Mirror Palais Paradox: a Brand Built on Social Media, Haunted by It Too (Best of 2025) ✨ Fashion Insights & Trends: As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in September. "I'm one of the world's biggest fast-fashion designers. And, unfortunately, this is happening completely against my will," declared Marcelo Gaia, the Brazilian-American mastermind behind the nostalgic, Gen Z–adored label Mirror Palais. In an Instagram Reel from August, Gaia then goes on to address the many elephants in the sartorial room: virality, the endless copycat nature of fast fashion and questions of ownership. The designer doesn't know exactly what made him say such a striking sentence. What he does know, Gaia tells Fashionista, is that the words surfaced after exploring TikTok Shop. View the original article to see embedded media. An e-com...

📰 This Organization Claims to Be a Trusted Source for Beauty Product Safety Guidelines — But Is it Legit? (Best of 2025) ✨ Fashion Insights & Trends: As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in July. [Editor's note: This story has been updated. Scroll down for a response to this story from the Environmental Working Group.] The internet and social media are notoriously rife with skin-care misinformation from non-beauty professionals. But recently, it seems that that misinformation is coming not just from some random user on TikTok or a sketchy MAHA content creator, but rather from highly reputed journalistic outlets. CNN recently cautioned readers that only 25% of sunscreens are safe and effective. (The news network also sent out a push alert notifying followers of this supposed fact, leaving many, including Fashionista's own Beauty & ...