Fashionably Fitfat

📰 ICYMI: Ssense Files for Bankruptcy Protection, Travis Kelce Collaborates With American Eagle & Our August Editors' Picks ✨ Fashion Insights & Trends: In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a pumpkin spice latte in our honor when you're discussing who did what over your sunny side up eggs. Related: Ssense Files for Bankruptcy Protection as Lender Tries to Force a Sale Related: Travis Kelce's Tru Kolors Teams Up With American Eagle Related: The 18 Best Beauty Products Fashionista Editors Tried in August Related: Fashionista's August Shopping List: 24 Items Our Editors Love Related: Agency Spotlight: Taylor Meckley on the Perks of Working With a Smaller PR Firm Related: At Aveda Congress 2025, Hair Pros Urged Stylists to Know Their Worth Related: How I Shop: Tom Francis Related: Here's Everything Taylor Swift Wore in Her Engagement Photos Rel...

📰 Pink Palm Puff: A Teen-Founded, TikTok-Viral Fashion Brand ✨ Fashion Insights & Trends: Photo: Phillip Faraone/Getty Images for Pink Palm Puff Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Pink Palm Puff Headquarters: Toronto, Canada E-commerce: pinkpalmpuff.com Social Media: Instagram What: An apparel brand that found virality with tweens across TikTok and YouTube. Price Range: $50 - $100 Founder: Lily Balaisis Origin Story: Then-15-year-old Lily Balaisis founded Pink Palm Puff in 2023. Designed in sunny Southern California and crafted with the artistic flair of Valencia, Spain in mind, the brand's hoodies are more than just clothing; they're a statement of youth, identity and unity. With offerings including loungewear, swimwear and pajamas, Pink Palm Puff has made an i...

📰 Weekly Drop Watch: Khy X Grace Ling, Cécred's Protection Collection, New Summer Fridays and More ✨ Fashion Insights & Trends: Photo: Courtesy of Khy For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week's highlights. Fashion Launches Loewe Fall 2025 collection Photo: Courtesy of Loewe This week, Loewe released its Fall 2025 runway collection online, featuring autumnal renditions of its signature Puzzle Bag , statement eyewear ,  charms  and more.  Shop the collection that you're about to see everywhere  here .  Khy x Grace Ling Photo: Courtesy of Khy Kylie Jenner's label Khy continues its collaborations with emerging designers , the latest being with  Grace Ling . Released Aug. 28, the collection features sculptural tailoring and statement hardwear, on par with the designer's sleek aesthetic. The collecti...

📰 Ssense Files for Bankruptcy Protection as Lender Tries to Force a Sale ✨ Fashion Insights & Trends: Ssense has been placed under bankruptcy protection by its primary lender, evidently without the approval of the Montreal, Canada-based fashion e-tailer. According to a spokesperson for Ssense, the lender is trying to force a sale of the company under the Companies' Creditors Arrangement Act (CCAA). This comes amid a tough economic year for Ssense, which it credits to the Trump Administration's trade policies, including tariff disturbances and the elimination of the U.S. de minimis exemption. It has also been a victim of an industry-wide luxury slowdown, resulting in consistent, double-digit decreases in sales. "Over the past several months, we have worked tirelessly and in good faith with our financing partners to secure an agreement that would recapitalize and restructure the business in light of significant economic headwinds facing the retail sector, including ...

📰 Natural Diamond Council Is Hiring An Associate SEO Strategist - Hybrid Remote, New York ✨ Fashion Insights & Trends: Sponsored Story Job Title: Associate SEO Strategist Location: Hybrid (Tuesday and Wednesday in office), New York, NY Employment Type: Temporary/Contract — Full-time (40 hours/week). The initial term is 6 months, with the possibility of extension. Compensation: $6,000 per month, based on a full-time, 6-month contract (40 hours/week). This position does not include benefits. About Natural Diamond Council: Natural Diamond Council (NDC) is a global industry organization that inspires consumers with the real, rare, and responsible values of natural diamonds. Its consumer-facing platform, Only Natural Diamonds, is the definitive editorial destination for diamond education, culture, and style inspiration. Through expert content, trend reporting, and storytelling, NDC and Only Natural Diamonds highlight the beauty, rarity, and positive impact of natural diamo...

📰 Agency Spotlight: Taylor Meckley on the Perks of Working With a Smaller PR Firm ✨ Fashion Insights & Trends: Photo: Courtesy of Taylor Meckley With Agency Spotlight , we're featuring the independent PR and marketing agencies that Fashionista loves to work with. Meet the hardworking professionals behind them and discover what it really takes to make it in fashion publicity. Seattle native  Taylor Meckley  founded her agency, TMpr , in 2023 upon graduating from Azusa Pacific University and moving to Hollywood during COVID. "I started TMpr because I saw a gap between traditional PR and what brands actually need today — storytelling and communication that feels fresh, human and results-driven," says Meckley. With years of experience in the fashion and entertainment space, she did not have outside funders at the time (and still doesn't) but rather leaned on her contacts and network to gain her own clients and invested every dollar she made back into her bus...

📰 Lizzie Fortunato Is Seeking A Wholesale Intern In New York, NY ✨ Fashion Insights & Trends: Sponsored Story Image courtesy of Lizzie Fortunato Wholesale Internship Overview: Who We Are: Lizzie Fortunato is a New York City-based accessories brand founded in 2008 by twin sisters Elizabeth and Kathryn Fortunato. The Lizzie Fortunato team, based in Soho, NYC, is composed of 20 creative, passionate individuals who have grown the business to a leading jewelry and accessories brand sold domestically and internationally. Lizzie sources materials and inspiration from around the globe to create collections that are informed by travel and art. Lizzie’s fondness for found materials and her adherence to an "intentional” and hands-on production process make each design truly unique. Lizzie is a member of the CFDA; her designs have been featured in Harper ’ s Bazaar , Elle , Vogue , and The New York Times and have been worn by Anne Hathaway, Solange Knowles, Julianne Moore, ...

📰 LAFCO New York: A Home Fragrance Brand Known for Immersive Scents ✨ Fashion Insights & Trends: Photo: Courtesy of LAFCO New York Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . LAFCO New York Headquarters: New York, NY E-commerce: lafco.com Social Media: Instagram What: A New York City-based home fragrance brand offering immersive scented candles, room mists, soaps, lotions and more. Price Range: $15-$400 Founder: Jon Bresler Origin Story: Founded in 1992 in New York City by Jon Bresler, LAFCO (Luxury Articles & Fragrance Co.) combines traditional craftsmanship and the purest ingredients to create home fragrances and personal care products. LAFCO's collection of scented candles, diffusers, room sprays, soaps and lotions are made from ethically sourced and sustainably cultiv...

📰 How I Shop: Tom Francis ✨ Fashion Insights & Trends: We all buy clothes, but no two people shop the same. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore. Where do you shop? When do you shop? How do you decide what you need, how much to spend and what's "you"? These are some of the questions we're putting to prominent figures in our column " How I Shop ." If you're remotely tuned into the theater scene, you'll almost certainly recognize the name Tom Francis — and chances are, you're already obsessed with him. After leading the groundbreaking Jamie Lloyd-directed production of "Sunset Boulevard" on London's West End (which eventually won him the Olivier for Best Actor in a Musical), Francis traveled with the show to New York, earning himself a Tony nomination and a popstar-level fanbase — particularly within the Broadway community...

📰 Here's Everything Taylor Swift Wore in Her Engagement Photos ✨ Fashion Insights & Trends: Photo: Ezra Shaw/Getty Images Swifties rejoice: Taylor Swift and Travis Kelce are officially engaged (!). In the Instagram announcement heard around the world, Swift announced that she and the Kansas City Chiefs tight end are tying the knot after two years of dating: "Your English teacher and your gym teacher are getting married," she shared on Instagram  on Tuesday. Though the singer-songwriter's content has recently focused on "The Life of a Showgirl" alternate covers, Swift swapped her new era's bejeweled aesthetic for her casually chic off-stage style in the engagement photos. Surrounded by an elaborate floral awning, Swift said "yes" in a black-and-white striped silk-blend dress from Polo Ralph Lauren . (After all, she once believed love would be black and white, but it's golden.) Polo Ralph Lauren Striped Silk-Blend Dress, $320, ...

📰 These Are the Only Low-Rise Jeans I'll Actually Wear ✨ Fashion Insights & Trends: Still Here New York Cool Jeans, $285, available here Photos: Courtesy of Still Here New York Editors' Picks are the Fashionista team's true (#notspon) fashion and beauty obsessions, handpicked by professionals who see it all. I — like many of my fellow millennials who weathered the horrors and regrets of the one-inch-fly era of the early aughts — have tried like hell to steer clear of the low-rise trend this time around. But the resurgence of the need-to-book-a-bikini-wax denim style has been going strong for a few years now, especially when worn in a baggy silhouette . I've surprised myself by finally coming around on it, having officially fallen victim to the Siren song of one specific style:  Still Here New York's Cool Jeans . This slouchy, relaxed-leg style has been a viral hit for the brand, selling out multiple times and even inspiring a spinoff into shorts . Aft...

📰 Hand Chain Bracelets Are on The Rise, Here's Where To Get Yours ✨ Fashion Insights & Trends: Summer 2025 has seen a number of unique jewelry trends, namely shell motifs and charms of every type  one can imagine, but if you've noticed an influx of hand-focused pieces specifically, you're not imagining it. According to Google Trends , which tracks shopping searches online, interest for " hand chains " hit an all time high in July 2025. So, we compiled just a handful (pun intended) of our favorites from the jewelry brands currently catering to the ring-bracelet-hybrid trend.  Decorative hand harnesses date back thousands of years and, in some cultures, are thought of to be symbolic of good luck or protection. Due to the delicate nature of a hand chain's construction, many are hand-made artisanally — like those by RG The Shop, Goldish, İtä and Adriana Pappas Designs.  Personally, I worried that a ring bracelet might trigger my jewelry OCD, but ...