Fashionably Fitfat

📰 ICYMI: Gap x Victoria Beckham's Fall Collection, JT Talks Her Personal Style & Target's Newest Fragrance Brand {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: In case you missed them, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a strawberry kiwi shake in our honor when you’re discussing who did what over your blueberry pancakes. Related: Gap x Victoria Beckham Is Back for Fall With Knits and Coats Related: JT Talks Off-White, Attending Paris Fashion Week and Rejecting Style Rules Related: Target’s Newest Fragrance Brand Wants to Make Luxury-Grade Scents More Accessible Related: Meet T’Abbe, the New York-Based Label Creating Inflatable Clothing Related: Live Shoppers Want Vintage Coach Bags, Y2K-Style Bling and Fragrance Wardrobes Related: Celebrity Stylist Rob Zangardi on Bringing His Year-Old Outerwear B...

📰 Weekly Drop Watch: Madewell x The New York Public Library, Jil Sander x Puma, Merit and More {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. For our  Weekly Drop Watch  column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights. Fashion Launches Madewell x The New York Public Library Madewell and The New York Public Library introduced a limited edition collaboration of men’s and women’s styles designed in partnership between Madewell Creative Director Steven Cateron and the library’s team, which sourced inspiration from its archives. The capsule includes T-shirts, polos, jackets, hoodies and accessories meant to be a “love letter to the city.” As part of the coll...

📰 Live Shoppers Want Vintage Coach Bags, Y2K-Style Bling and Fragrance Wardrobes {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: It’s no secret that live shopping is booming. We’ve reported on it, from indie brands making it work , to Sephora getting in on the fun. According to livestream shopping platform Whatnot, the market for this burgeoning retail channel is estimated at $22 billion across North America and Europe, and Whatnot says it’s captured almost 60% market share since launching in 2020. It’s also grown its fashion and beauty categories significantly; in fact, fashion generates more orders than any other category on the platform. That means Whatnot has a lot of data on what people are shopping. The company just released its 2027 Consumer Trends Report , which outlines the “products, trends and communities” the company expects to be huge in 2027, based on 2026 data. Fashion L...

📰 This K-Beauty Distributor Wants to Be U.S. Retailers' 'Best Friend' for Brand Curation {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Between Korea’s powerhouse beauty retailer Olive Young partnering with Sephora and Korean department store Shinsegae unveiling its three-month Hyper Ground pop-up in New York City, the stateside K-beauty boom is showing no signs of slowing down. In the race to tap into the U.S. market’s seemingly insatiable appetite for all things K-beauty, some Korean brands are enlisting Muskat Beauty Inc. — a Los Angeles-based K-beauty curator and distributor founded in 2025 — to help place them on major retail players’ radars. While it may feel like a new K-beauty brand finds a home on an American beauty retailer’s shelves every day, there’s a calculated playbook behind this global expansion. After all, brands cannot merely copy-and-paste their Korea-specific...

📰 10 Runway Trends to Know from Paris Fashion Week Spring 2027 {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Paris Fashion Week is the longest and, some might argue, most important of the biannual ready-to-wear circuit. With nine days of shows, the schedule is packed with couture houses, veteran designers, buzzy newcomers, indie favorites and everyone in between. It’s a lot of clothes — it may be easier to identify the trends that didn’t show up on the French runways this Spring 2027 season. Instead, we picked out 10 that felt so fresh, or were so ubiquitous, that we felt they couldn’t be ignored: texture play via 3-D embellishments, netting and crinkled fabrics, cool takes on classic button-downs and rain jackets, revealing designs that put your abs on full display and more. Browse them all in the galleries below. Petal Pushers When it comes time to design for spring, designers must decide whether ...