Fashionably Fitfat

📰 Lake & Skye: A Fragrance Brand Merging Wellness With Scent ✨ Fashion Insights & Trends: Photo: Courtesy of Lake & Skye Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Lake & Skye Headquarters: New York, NY E-commerce: lakeandskye.com Social Media: Instagram / TikTok What: A fragrance brand grounded in wellness that often uses "angel numbers" to label its scents. Price Range: $8-$138 Founder: Courtney Somer Origin Story:  Courtney Somer became a wellness advocate by accident. After a health crisis in her early 20s, she visited a healer on a whim, and this chance meeting sparked a passion for alternative therapies. Somer spent years studying yoga, nutrition, aromatherapy and meditation. She considers herself a lifelong student and seeker, with a love for fragran...

📰 Weekly Drop Watch: Aritzia's Nike Collab, Diesel X Karol G, Tons of Holiday Collections and More ✨ Fashion Insights & Trends: Photo: Courtesy of Aritzia For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week's highlights. Fashion Launches Aritzia x Nike  Photo: Courtesy of Aritzia Photo: Courtesy of Aritzia Aritzia and Nike  collaborated to create the Aritzia x Nike LD-1000 "Edition A" sneaker ($165), featuring a trendy retro silhouette in faded brown leather. Each pair purchased from aritzia.com will include one of two limited-edition Aritzia charms , which can clip to the shoe or anything your heart desires. Shop them on aritzia.com .  Diesel x Karol G Photo: Courtesy of Diesel Latin artist Karol G  worked with Diesel to co-design a collection inspired by the artist's latest album, " Tropicoqu...

📰 The 37 Products Fashionista's Beauty Director Would Buy From the Sephora Sale ✨ Fashion Insights & Trends: Attention, beauty shoppers: The Sephora Savings Event is officially here. This fall, the beloved retailer is discounting its products from Oct. 31 through Nov. 11 for all Beauty Insiders (and if you're not already a member, sign up is free!). Shoppers will score deals on all product categories, with Sephora Collection items retailing for 30% off, and members of the Beauty Insider program receiving 10-20% off, depending on membership tier. Just enter the code EVERYTHING  at checkout.  To help guide your beauty shopping spree, we've rounded up the very best hair, skin-care, fragrance, body-care and makeup picks Sephora currently has on offer, hand-selected by Fashionista's Beauty & Style Director Steph . And because we love to spotlight up-and-coming brands, we've put a particular focus on indie and emerging beauty names you should absolutely have ...

📰 Must Read: MAC Cosmetics is Entering Sephora, Puma to Cut 900 Jobs ✨ Fashion Insights & Trends: Photo: Anindito Mukherjee/Bloomberg via Getty Images These are the stories making headlines in fashion on Thursday. MAC Cosmetics is entering Sephora Starting next year, MAC Cosmetics will be available to shop at Sephora's U.S. locations. The decision comes amid its parent Estée Lauder Companies' push to grow sales. The makeup brand has already been available at international Sephora locations, including in the U.K. and Canada. { Business of Fashion /paywalled} Puma to cut 900 jobs Following Puma's poor Q3 results, the activewear company is expanding its cost-reducing restructuring strategy by planning to lay off 900 white-collar jobs globally. Its new Chief Executive Arthur Hoeld has helmed a massive turnaround plan since he took the reins earlier this year, having already reduced the company's wholesale business and initiated excess inventory cleanup. The ...

📰 Guzema: The Ukrainian Jewelry Brand Meghan Markle Wears on Repeat ✨ Fashion Insights & Trends: Photo: Courtesy of Guzema Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . Guzema Headquarters: Ukraine E-commerce: guzema.com Social Media: Instagram What: A celebrity-favorite fine jewelry brand. Price Range: $220-$39,200 Founder: Valeriya Guzema Origin Story: In 2016, from the heart of Ukraine, Valeriya Guzema had nothing but a dream, a few dollars and her grandfather's gold teeth. She melted the teeth down and made her first pieces of jewelry to show the world what Guzema could do. Today, Guzema has grown into an internationally recognized fine jewelry brand, with more than 50 collections over the past eight years. In each collection, every detail is intentionally chosen to tell a...

📰 What Goes Into Developing a New Product Line for Biologique Recherche ✨ Fashion Insights & Trends: If there's one skin-care company that internet beauty experts, professional estheticians and your fanciest friends are sure to unanimously endorse, it's Biologique Recherche . The French spa brand, best know for its stinky-yet-effective P50 tonic, has built a loyal following for its use of innovative ingredients, high-impact actives and luxurious treatment protocols offered in some of the world's highest-end spas.  The brand is known for its tendency to push boundaries with its formulas (see: "placenta" cream, which does not actually contain real placenta, but does incorporate a "vegan, biomimetic placenta extract that mimics the composition of human placenta") and penchant for prioritizing efficacy over user experience. (Who cares if P50 smells like trash if it makes your skin impossibly glow-y?) But Biologique's latest innovation neither sme...

📰 The Maker: An Indie Fragrance and Body-Care Brand That Started as a Hotel ✨ Fashion Insights & Trends: Photo: Courtesy of The Maker Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . The Maker Headquarters: New York, NY E-commerce:  shop.themaker.com Social Media:  Instagram What: An indie fragrance and body-care brand by the co-founders of Fresh. Price Range:  $42-$175 Founders:  Lev Glazman and Alina Roytberg Origin Story:  The Maker is a lifestyle fragrance brand that started as a hotel. It fuses "a bohemian sensibility with sustainable practices to create a complete, transportive experience." The scents and spaces awaken the senses, inspiring you to become the ultimate maker of your sensuality. The brand's mission is to "inspire a sensual life, without inhibitio...

📰 The Lulo Project: A Contemporary Clothing Brand Centering Afro-Diasporic Storytelling ✨ Fashion Insights & Trends: Photo: Courtesy of The Lulo Project Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form . The Lulo Project Headquarters: Columbia E-commerce: theluloproject.com Social Media: Instagram What: An Afro-Latina-founded contemporary womenswear brand. Price Range: $250-$500 Founder: Martha J Nieto Origin Story: After two decades at luxury houses like Valentino and Roberto Cavalli, Martha J. Nieto launched The Lulo Project in 2020 to create pieces that blend comfort, sophistication and cultural depth. As one of the few Afro-Latinas in European fashion at the time, she brings a distinctive lens rooted in the Afro-Diaspora. What began as a resort line has since evolved into modern re...

📰 OneOff, the Latest AI-Powered Shopping App, Wants to Be Spotify for Fashion ✨ Fashion Insights & Trends: It certainly isn't impossible to identify and shop brands spotted in celebrity street style — it can just take a bit of digging through social media accounts, search engines and retailers. A new startup wants to streamline the process. Bobby Maylack, former chief creative officer at Cameo, co-founded OneOff, an AI-powered app that endeavors to make the fashion discovery process more efficient. It officially launched on Wednesday. "Today, people are more passionate about what their favorite celebrities, influencers and friends are wearing," he tells Fashionista. "But you have to turn into Sherlock Holmes of figuring out what this product is: You're going on fan accounts, you're going on TikTok searching their name, you're doing reverse image searching. This was a massive existing consumer behavior that was really messy for the buyer." ...