The Lulo Project: A Contemporary Clothing Brand Centering Afro-Diasporic Storytelling – Latest Fashion Trends & Style Tips October 29, 2025 at 08:30PM

📰 The Lulo Project: A Contemporary Clothing Brand Centering Afro-Diasporic Storytelling

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Photo: Courtesy of The Lulo Project

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The Lulo Project
Headquarters: Columbia
E-commerce: theluloproject.com
Social Media: Instagram

What: An Afro-Latina-founded contemporary womenswear brand.

Price Range: $250-$500

Founder: Martha J Nieto

Origin Story: After two decades at luxury houses like Valentino and Roberto Cavalli, Martha J. Nieto launched The Lulo Project in 2020 to create pieces that blend comfort, sophistication and cultural depth. As one of the few Afro-Latinas in European fashion at the time, she brings a distinctive lens rooted in the Afro-Diaspora. What began as a resort line has since evolved into modern ready-to-wear designed for women who move through the world with ease and purpose.

Stockists: Shopbop, Nordstrom, Bloomingdale's

PR Representation: RK Communications

How to get in touch: hola@theluloproject.com (jobs/internships);  wholesale@theluloproject.com

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