Soshe Beauty: A Refillable Makeup Brand That Began as a USC College Project – Latest Fashion Trends & Style Tips July 23, 2025 at 07:30PM

📰 Soshe Beauty: A Refillable Makeup Brand That Began as a USC College Project

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Photo: Courtesy of Soshe Beauty

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Soshe Beauty
Headquarters: Los Angeles, CA
E-commerce: soshebeauty.com
Social Media: Instagram

What: A makeup brand emphasizing refillable packaging, sustainability and "clean" formulations. 

Price Range: $20 - $50

Founders: Junyi Wu, Sahar Rohani and Aidan Maddox

Origin Story: Soshe began as a college project at USC between founders Sahar Rohani, Junyi Wu and Aidan Maddox. They formed a relationship with Credo early on and joined its Credo for Change initiative, an accelerator workshop aimed to empower the underrepresented in the industry. The brand specializes in "clean" beauty, refillable products and sustainability. Soshe's mission is to create makeup with non-toxic ingredients and environmentally responsible packaging.

Ceramide Refillable Lip Silk, $30

Photo: Courtesy of Soshe Beauty

Stockists: Credo Beauty, Amazon 

Hero Product: Ceramide Refillable Lip Silk ($30)

PR Representation: MAVN PR

How to get in contact: press@soshebeauty.com

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