Seniq: A Technical Apparel Brand for Fashionable Outdoorswomen – Latest Fashion Trends & Style Tips September 24, 2025 at 10:30PM

📰 Seniq: A Technical Apparel Brand for Fashionable Outdoorswomen

✨ Fashion Insights & Trends:

Photo: Courtesy of Seniq

Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form.

Seniq
Headquarters: Columbus, OH
E-commerce: seniqbrand.com
Social Media: Instagram

What: A technical apparel brand designed for women who love the outdoors.

Price Range: $68 - $148

Founders: Valentina Thompson and Madison Hilson

Origin Story: After years spent working at major retailers like Outdoor Voices and Victoria's Secret, duo Valentina Thompson and Madison Hilson moved to Utah in 2021 and 2022, where they immersed themselves in the outdoor culture of Salt Lake and Park City. There, they spotted an obvious gap: While men had endless technical options, women were stuck choosing between gear that fit poorly or lacked style. So Thompson and Hilson got to work on creating a solution.  

The mission was clear: merge the durability of legacy brands with the modern, fashion-forward lens of indie labels. In 2023, Seniq was born. The label quickly grew from a direct-to-consumer model to entering 25 storefronts nationwide, including REI and Backcountry. In 2024, the brand generated $330,000 in sales and is on track to reach $1 million by the end of the year.

Hero Products: Trailmix Cargo Pant ($148)

Stockists: REI, Title Nine, Backcountry

PR Representation: In-house

How to get in touch: hello@seniqbrand.com

Want your brand featured? Hit the link below.

Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.

📌 Love fashion? Follow us for daily updates on our fashion blog! 🌟

🔹 #FashionTrends #StyleTips #OOTD #Seniq: A Technical Apparel Brand for Fashionable Outdoorswomen

🔗 Related Posts:

Comments

Post a Comment

Popular posts from this blog

Fashion Forward

Image
For so many who pursue a career in design, it's the memories of watching glamorously decorated films and television shows and ornate stagings of theatrical productions that serve as their initial motivations to enter the fashion industry. While some might be inspired to create their own fashion labels, others experience a different calling. That is, to costume design. Linda Muir, the Oscar-nominated costume designer for her work on Robert Eggers' "Nosferatu," explains that the skillsets required for each career path differ. "If a person goes to fashion school, they will likely learn skills that are more geared toward creating clothing for people to go into a store and buy," she tells Fashionista. "So often, I meet people who would like to work in a film costume department, but they don't necessarily know how to do the things that, if on a period film, for instance, we would need them to do." Whether it's a period piece or contemporary, ev...
Read more

I Can Now Dress Like Polly Pocket, Thanks to Lisa Says Gah – Latest Fashion Trends & Style Tips March 28, 2025 at 08:30PM

Image
📰 I Can Now Dress Like Polly Pocket, Thanks to Lisa Says Gah ✨ Fashion Insights & Trends: Editors' Picks are the Fashionista team's true (#notspon) fashion and beauty obsessions, handpicked by professionals who see it all. As it did for most early-2000s babies, Polly Pocket reigned supreme as my childhood toy of choice. Of course, my Barbie and Littlest Pet Shop collections were close contenders (and later my Monster High queens), but I cherished Polly Pocket's heart-shaped compact dollhouses with their teeny-tiny figures. Polly Pocket underwent a major makeover in the late '90s, transforming her from the cutest potential choking hazard to a slightly larger ponytailed doll with candy-colored rubber (read: chewable) clothing. It was this revamped Polly's Y2K-inspired style that influenced my own fashion sense, and now Lisa Says Gah is bringing the toy's nostalgic aesthetic to life as the California-based multi-brand retailer teamed up with Polly Pocke...
Read more

Fashion Forward

Image
Lilis Instant Peel, $92, available here Photo: Courtesy of Lilis Editors' Picks are the Fashionista team's true (#notspon) fashion and beauty obsessions, handpicked by professionals who see it all. Any beauty product you see here has been vetted and tested by the editor recommending it. As we approach the official start to spring and take time to tidy up, refresh and generally reset so many aspects of our lives, I ask you: Why neglect the skin? If you're at all like me, even though you spent the winter months moisturizing dutifully, your dull, scaly arms and legs are begging for a little extra attention. Enter:  Lilis Instant Peel , the most satisfying body exfoliator I've ever tried. I first heard about Lilis — a body-care brand inspired by "Korean skin-care innovation and spa culture" — from beloved NYC facialist  Elizabeth Grace Hand, who sung its praises in a holiday gift guide we did last year . "Nothing makes the skin quite as soft as thi...
Read more