Fraise: A Los Angeles-Based Label of Elevated Grip Socks – Latest Fashion Trends & Style Tips November 11, 2025 at 08:30PM

📰 Fraise: A Los Angeles-Based Label of Elevated Grip Socks

✨ Fashion Insights & Trends:

Photo: Courtesy of Fraise

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Fraise
Headquarters: Los Angeles, CA
E-commerce: fraisela.com
Social Media: Instagram

What: A line of elevated grip socks.

Price Range: $5-$75

Founder: Allison Chang

Origin Story: In 2024, Allison Chand created Fraise, a line of elevated studio essentials, starting with the first bacteria and odor-resistant grip socks for pilates, barre and yoga. Its line is centered on timeless design and practicality — little luxuries that provide stability and comfort while also being hygiene superheroes in shared, sweaty spaces. The brand was founded out of a lack of design-forward grip sock options and is now available in 59 studios across the world, as well as several online retailers.

As a minority-, woman-owned brand, it's also committed to uplifting women in its community by donating a pair of socks for every order to local women's shelters. 

Hero Products: Classic Crew ($30)

Stockists: The Go To

PR Representation: In-house

How to get in touch: partnerships@fraisela.com

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