The 32 Most Memorable Fashion Ad Campaigns of 2025 – Latest Fashion Trends & Style Tips December 16, 2025 at 06:30PM

📰 The 32 Most Memorable Fashion Ad Campaigns of 2025

✨ Fashion Insights & Trends:

From creative concepts to surprise celebrity castings, we're looking back on the fashion campaigns that surprised and delighted us throughout 2025.

This year's many creative director switch-ups set the stage for multiple debut campaigns, with Michael Rider's inaugural Celine visuals and Sarah Burton's first Givenchy ad starring Kaia Gerber rising above the pack. Donatella Versace's final campaign for the Italian luxury house also went down in fashion history as she tapped Claudia Schiffer, Kate Moss, Anok Yai and more for a fitting send-off.

Calvin Klein nearly broke the internet twice this year with its Bad Bunny- and Rosalía-fronted campaigns; Gap's Katseye ad set to "Milkshake" by Kelis sparked its own TikTok trend; Zendaya went intergalactic for her On partnership; and Moncler enlisted cinematic icons Al Pacino and Robert De Niro to promote its puffer jackets.

Of course, "memorable" doesn't always mean "good": For instance, Sydney Sweeney's American Eagle denim advertisement ignited online accusations of promoting white supremacy, while Skims discovered what merkins are.

Ahead, see all of the most memorable fashion campaigns from 2025, including those we'd rather forget.

Katseye for Gap

Photo: Bjorn Iooss/Courtesy of Gap

Photo: Bjorn Iooss/Courtesy of Gap

Gwyneth Paltrow and Apple Martin for GapStudio Fall 2025

Photo: Mario Sorrenti/Courtesy of GapStudio

Zendaya for On "Zone Dreamers"

Photo: Nadia Lee Cohen/Courtesy of On

Miley Cyrus for Maison Margiela Fall 2025

Photo: Paolo Roversi/Courtesy of Maison Margiela

Claudia Schiffer for Versace Fall 2025

Photo: Mert & Marcus/Courtesy of Versace

Kaia Gerber for Givenchy Fall 2025

Photo: Halina Reijn/Courtesy of Givenchy

Sha'Carri Richardson for NikeSkims

Photo: Courtesy of NikeSkims

Hailey Bieber for DKNY Fall 2025

Photo: Mikael Jansson/Courtesy of DKNY

Ayo Edebiri for Loewe Spring 2025 Pre-Collection

Photo: Juergen Teller/Courtesy of Loewe

Jason Alexander for Kith x Yankees

Photo: Courtesy of Kith

Bad Bunny for Calvin Klein Spring 2025

Photo: Mario Sorrenti/Courtesy of Calvin Klein

Beyoncé for Levi's "Refrigerator", the third chapter of the "Reiimagine" campaign

Photo: Courtesy of Levi's

Thom Browne Holiday 2025

Photo: Courtesy of Thom Browne

Al Pacino and Robert De Niro for Moncler "Warmer Together"

Photo: Courtesy of Moncler

Rosalia for Calvin Klein Fall 2025

Photo: Carlijn Jacobs/Courtesy of Calvin Klein

Kendal Jenner for Adanola January 2025

Photo: Courtesy of Adanola

Kyle MacLachlan for Balenciaga Summer 2025

Photo: Nadia Lee Cohen/Courtesy of Balenciaga

Hunter Schafer for Gentle Monster Fall 2025

Photo: Nadia Lee Cohen/Courtesy of Gentle Monster

Kendrick Lamar for Chanel Spring 2025 Eyewear

Photo: Karim Sadli/Courtesy of Chanel

Gigi Hadid for Miu Miu Holiday 2025

Photo: Angela Hill/Courtesy of Miu Miu

Doja Cat for Marc Jacobs Pre-Fall 2025

Photo: Courtesy of Marc Jacobs

Tyler, The Creator for Bottega Veneta's "Craft is our Language" campaign

Photo: Jack Davison/Courtesy of Bottega Veneta

Celine Spring 2026

Photo: Zoë Ghertner/Courtesy of Celine

Claudia Schiffer for Chloé High Summer 2025

Photo: David Sims/Courtesy of Chloé

Mel C for JW Anderson's Loafer Bag campaign

Photo: Heikki Kaski/Courtesy of JW Anderson

Kate Moss and Chloë Sevigny for Saint Laurent Fall 2025

Photo: Mert Alas/Courtesy of Saint Laurent

Tate McRae for Valentino Cruise 2026

Photo: Marili Andre/Courtesy of Valentino

Jon Gries for Jacquemus "Going Bananas for Jon" campaign

Photo: Andrew Jacobs/Courtesy of Jacquemus

The Campaigns We Wish We Could Forget...

Sydney Sweeney for American Eagle Fall 2025

Photo: Courtesy of American Eagle

Skims "The Ultimate Bush"

Photo: Courtesy of Skims

Kylie Jenner for Miu Miu Fall 2025

Photo: Lengua/Courtesy of Miu Miu

Matt Rife and Heidi N Closet for E.l.f. Cosmetics

Photo: Courtesy of E.l.f. Cosmetics

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