Peta Jane Beauty: A Self-Tanning Brand By 'Dancing with the Stars' Alum – Latest Fashion Trends & Style Tips January 09, 2026 at 09:30PM

📰 Peta Jane Beauty: A Self-Tanning Brand By 'Dancing with the Stars' Alum

✨ Fashion Insights & Trends:

Photo: Courtesy of Peta Jane Beauty

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Peta Jane Beauty
Headquarters: New York, NY
E-commerce: petajanebeauty.com
Social Media: Instagram / TikTok

What: An at-home self-tanning brand founded by a professional dancer.

Price Range: $12–$44

Founder: Peta Murgatroyd

Origin Story: From the dance floor of "Dancing with the Stars" to beauty entrepreneur, Peta Murgatroyd founded Peta Jane Beauty after noticing a major gap in the self-tanning industry. As a professional dancer constantly in front of cameras, she was frustrated by streaky, orange-toned formulas that didn't deliver a flawless finish. Determined to create an at-home tanning experience that could rival professional spray tans, Murgatroyd partnered with an industry expert and a lab with over 40 years of experience. After eight years of testing and perfecting, Peta Jane Beauty was born.

Rooted in Murgatroyd's Australian upbringing and passion for skin health, the brand uses premium, skin-loving ingredients to deliver a radiant, sunless glow. Each formula reflects Murgatroyd's holistic approach to wellness, designed to hydrate, smooth and enhance skin tone while ensuring a seamless fade.

Photo: Courtesy of Peta Jane Beauty

Photo: Courtesy of Peta Jane Beauty

Photo: Courtesy of Peta Jane Beauty

Stockists: Amazon, TikTok Shop and boutique retailers nationwide

Hero Products: Self-Tanning Face & Body Mist ($42), Self-Tanning Mousse ($38), Tanning Mitt ($12)

PR Representation: Emily Blair Media

How to get in contact: Contact form

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