Amundsen: A Norwegian Outdoor Clothing Brand Celebrating Scandi Style – Latest Fashion Trends & Style Tips March 24, 2026 at 11:09PM

📰 Amundsen: A Norwegian Outdoor Clothing Brand Celebrating Scandi Style

✨ Fashion Insights & Trends:

Photo: Courtesy of Amundsen

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Amundsen
Headquarters: Oslo, Norway and New York, NY
E-commerce: amundsensports.com
Social Media: Instagram

What: A Norwegian outdoor clothing brand.

Price Range: $12-$1,649

Founder: Jorgen Amundsen

Origin Story: Amundsen is a Norwegian brand rooted in "Friluftsliv," the Scandinavian philosophy of open-air living. In Norway, Friluftsliv is more than a lifestyle — it's a national identity. Amundsen translates this spirit into heritage craftsmanship with a modern edge: brushed-cotton overshirts lined in wool fleece, hunting jackets inspired by the Austrian Alps, ski gear blending heritage and cutting-edge performance, Norwegian wool sweaters and base layers that are as soft and cozy as they are durable. These are pieces designed to feel as effortless in the Hudson Valley or the Cotswolds as they do in the Norwegian fjords. 

What truly sets Amundsen apart is its philosophy: the outdoors isn't about conquest, but connection. Founded by Jørgen Amundsen — relative of Roald Amundsen, the first man to reach the South Pole — the brand blends the legacy of Arctic exploration with a softer, more soulful aesthetic. It's "luxury with mud on its boots." Made in Europe, every piece is built with heritage craftsmanship — meant to last, function effortlessly and look refined in the wild or everyday life.

Store Locations: Norway — Oslo and Kragerø; USA — New York City, NY and Boulder, CO; Switzerland – Verbier

PR Representation: Stories Consulting

How to get in touch: steve@amundsensports.com (wholesale)

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