Pink City Prints: A 'Sustainable' Clothing Brand Honoring Traditional Indian Craftsmanship – Latest Fashion Trends & Style Tips March 26, 2026 at 07:30PM

📰 Pink City Prints: A 'Sustainable' Clothing Brand Honoring Traditional Indian Craftsmanship

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Photo: Courtesy of Pink City Prints

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Pink City Prints
Headquarters: London, England
E-commerce: pinkcityprints.com
Social Media: Instagram

What: A women's fashion brand rooted in community, craftsmanship and celebration, dedicated to preserving traditional Indian artistry while creating joyful, modern garments.

Price Range: $180-$400

Founder: Molly Russell

Origin Story: At the core of Pink City Prints is a deep commitment to collaboration — working closely with skilled artisans across India to honor techniques passed down through generations. From block printing and handloom weaving to intricate hand embroidery, every piece reflects the heritage, care and human touch behind its creation.

With teams based in London and Jaipur, Pink City Prints bridges cultures and communities, connecting makers and wearers through a shared appreciation for authenticity and thoughtful design. Sustainability is central to the brand's mission, with a focus on quality, longevity and responsible production that reduces waste and respects both people and the planet.

Celebration is embedded in every collection. Known for its bold use of colour, playful prints and vibrant spirit, Pink City Prints creates clothing designed to spark joy, inspire confidence and allow individuality to shine. Each garment is meant to feel uplifting and expressive — an invitation to embrace creativity and self-expression.

Through its dedication to community, preservation of heritage crafts and joyful design, Pink City Prints is helping shape a more sustainable, inclusive and optimistic future for fashion.

Stockists: Tuckernuck

PR Representation: RK Communications

How to get in touch: imogen@claretshowroom.com (wholesale)

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