Must Read: Rent the Runway Co-Founder Jennifer Hyman Steps Down as CEO, New Report Highlights 'Optimizer' Beauty Consumers – Latest Fashion Trends & Style Tips May 13, 2026 at 09:30PM
📰 Must Read: Rent the Runway Co-Founder Jennifer Hyman Steps Down as CEO, New Report Highlights 'Optimizer' Beauty Consumers
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✨ Fashion Insights & Trends:
These are the stories making headlines in fashion on Wednesday.
Rent the Runway Co-Founder Jennifer Hyman Steps Down as CEO
Rent the Runway Co-Founder Jennifer Hyman is stepping down as CEO, president and board member, effective May 15, 2026. She will remain an advisor to the company through January 2027. Teri Bariquit, current board member of Rent the Runway, has been appointed interim CEO and president. "Rent the Runway is stronger today than it has ever been, and that is exactly why this is the right moment for me to step down so Rent the Runway can write its next chapter," Hyman said in a statement. {Rent the Runway, Inc.}
New Report Highlights "Optimizer" Beauty Consumers
In partnership with WWD, BCG released the second edition of its Beauty Consumer Study, which explores how beauty shoppers are moving into aesthetic procedures and performance and longevity. "Optimizers," or a highly-engaged consumer segment of around 6% of U.S. adults turning to a wider range of solutions to meet their needs, are leading this trend. The "optimizer" spent $3,000 on average in the past year across traditional beauty, aesthetic procedures and performance and longevity categories. {BCG}
CFDA Scholarship Fund To Award Record $1.5 Million in Design Scholarships
In celebration of the CFDA Scholarship Fund's 30th anniversary, it is awarding a record $1.5 million in scholarships to design students across the country. This milestone year is made possible in part by a new scholarship partners including Bezos Earth Fund, Carolina
Herrera, The Melvin and Monique Rodriguez Family Foundation, The PVH Foundation and Veronica Beard. This year's scholarships challenge students to explore wearable technology, digital fabrication, mastery of traditional techniques as well as sustainability and material sourcing. {Fashionista inbox}
Birkenstock Reports 14% Revenue Growth in Q2 2026
Birkenstock released its Q2 2026 earnings report on Wednesday, which showed revenue growth of 14% in constant currency to €618 million ($723.5 million). Birkenstock's shares were down 8% in premarket trading in New York. The company reported that the U.S.-Israeli war on Iran negatively impacted EMEA revenue by approximately €6 million ($7.02 million). {Birkenstock; Business of Fashion/paywalled}
Hims & Hers To Launch AI Companion For Weight Loss Journey
Hims & Hers is launching an AI companion designed to support users on their weight-loss journey. The company did not share a specific date for when this will launch. Hims & Hers also recently launched Labs AI, which is an agent that explains each customer's biomarker results and flags important stats. {Modern Retail}
Under Armour's Q4 2026 Revenues Drop 1%
In Under Armour's Q4 2026 earnings report released on Tuesday, the company shared that its revenue decreased 1% to $1.2 billion. North America revenue declined 7% to $641 million, while international revenue increased 10% to $539 million. By category, apparel revenue was flat at $778 million, footwear was flat at $282 million and accessories grew 2% to $94 million. {Under Armour}
Can L Catterton Turn A.P.C.'s Business Around?
Jean and Judith Touitou sold a majority stake in their French denim brand A.P.C. to private equity firm L Catterton in 2023. L Catterton management has since struggled to figure out how to scale A.P.C. without spending down its cultural equity, Puck's Lauren Sherman writes. In France, sales have been on the decline in the three years since A.P.C. was bought—from €91 million in 2022 to €85 million just a year later. {Puck/paywalled}
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