Fashionably Fitfat

📰 In-Person Brand Events Are So Back, According to New Report {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: It may seem fitting for fashion and beauty brands to dive further into social media to capture digitally savvy consumers, but much to Meta's dismay, the online generation actually yearns for in-person connection — and brands are getting smart about leveraging that fact. In partnership with global brand experience agency Focus, Launchmetrics released its latest report titled " The Event Renaissance ," detailing the growing power of in-person activations in an increasingly digital media landscape. Since 2019, brand events in the fashion, lifestyle and beauty spaces have increased by 54% globally and attendance has surged by 65%. We're talking after parties, trade shows, store openings, fashion shows, re-sees, collection launches, VIP dinners, press days and more. Brands are going all-in on physica...