Fashionably Fitfat

📰 Neptunalia: A Swimwear Brand Inspired by Sirens {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Brooklyn, NY Founder:  Nedal Habany Social: Instagram Category: Swimwear E-comm: neptunalia.com Price Range:  $52 – $88 Hero Product: Rosemary Bikini Top PR Representation: Akiko Kobayashi How to get in touch: neptunaliabrand@gmail.com Origin Story Designer and Neptunalia founder Nedal Habany has always felt both fear and fascination about water. While most swimwear brands stay on the lighter, sunnier sides of the shore, Neptunalia is unafraid of the dark waters. Inspired by the idea of sirens, who are both seductive and deadly, the collection blends contrasts: hardware that adds a sharp, edgy touch and boyish details that play with the idea of femininity. Each piece is designed for duality, moving from the dance floor to the water, "embodying a bold, fearless femininity that embraces both strength and allure....

📰 Perlae: An Oral-Care Brand Giving Toothpaste the Skinification Treatment {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Dallas, TX Founder:  Daniella Omijeh Social: Instagram , TikTok Category: Oral Care E-comm: perlaeco.com Price Range:  $14-$35 Hero Product: Opal Whitening Toothpaste ($14) Stockists: Amazon , TikTok Shop How to get in touch: info@perlaeco.com Origin Story Growing up between Nigeria, Australia, Italy and America, Daniella Omijeh saw firsthand how differently the world treats oral health. Some cultures prioritize it. Others dismiss it entirely. That contrast never left her. When she started experiencing her own dental issues at Penn State, she went looking for a toothpaste that matched the intention she brought to the rest of her beauty routine. What she found instead was a lawsuit, the brand she'd been trusting had been hiding what was actually in it. She started reading ingredient labels....

📰 LA Social Media Internship (Starting August / September and ending December / January) {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Candidates must be responsible, proactive, and detail-oriented. The ideal applicant has an interest in the fashion industry paired with a strong understanding of current social media trends (Instagram and Tik Tok specifically) and the ability to think outside the box. Responsibilities include, but are not limited to: Tracking analytics and social media engagement Creating captions and a posting schedule Assisting in social media campaigns Creating, editing, and distributing digital content (Reels, BTS images and videos) Applicants must be local to LA and have a reliable mode of transportation. Candidates must be extremely organized, professional, and hard working. This position is unpaid, applicants must be in college and able to receive college credit. For a glimpse at ...

📰 Gemi: A Hand-Care Brand Delivering K-Beauty-Inspired Sanitizer Serums {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  San Francisco, CA Founders:  Hau Yeung and Erin Choi Social: Instagram Category: Hand Care E-comm: gemibeauty.com Price Range:  $12-$60 Hero Product: Hand Sanitizer + Serum ($12) Stockists: Amazon , Anthropologie , Hart PR Representation: Avant Collective How to get in touch: hello@gemibeauty.com Origin Story Launched in 2025, Gemi is a luxury hand-care brand inspired by K-beauty skin care , fine fragrances and the belief that your hands deserve more. Its first product is a hybrid hand sanitizer serum infused with premium facial skin-care ingredients to hydrate and boost the skin barrier — delivered in a collection of luxurious scents. 📌 Love fashion? Follow us for daily updates on our fashion blog ! 🌟 🔹 #FashionTrends #StyleTips #OOTD #Gemi: A Hand-Care Brand Delivering K-Beauty-Insp...

📰 Straw Bags Have Never Been More Chic {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. When you think of straw handbags of the past, your memory might evoke cheap raffia totes with rope handles that have a decidedly gift-with-purchase vibe. They're fine for throwing in your beach essentials, but not usually nice enough for everyday use. But the straw look is cute for summer, vacation or any other warm-weather occasion. Thankfully, Coach upgraded the look with its cool-girl take on the trend. Coach fans will recognize the styles that come in straw: the Tabby and Brooklyn Bag , specifically. Coach's Tabby Shoulder Bag 26  is polished and structured, with signature “C” hardware. But the swingy straw fringe on the front gives the look a boho , 1970s vibe that provides a really interesting juxtaposi...

📰 Gamine: A Heritage French Fragrance Brand Offering Scents in 2 Formats {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Brooklyn, Milan and Grasse, FR Founder:  Melanie Dir Social: Instagram Category: Fragrance E-comm: gamineparfums.com Price Range:  $75 - $290 Hero Products: 1000G Eau de Parfum ($290), Altered States Eau de Parfum ($290), Heroic Dose Eau de Parfum ($290) PR Representation: Lede Company How to get in touch: Contact Form Origin Story Gamine is the heritage fragrance house engineered at the intersection of olfactive integrity and architectural design from Melanie Dir. Gamine's unique point of view is deeply rooted in heritage, yet unmistakably modern. Founder Melanie Dir grew up within the fragrance world, alongside her father and acclaimed Master Perfumer Claude Dir. She watched him build scents with rigor, precision and restraint — principles that she applied throughout her illustrious car...

📰 Prepare for Summer Getaways With The RealReal's Travel-Ready Staples {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Whether you're crossing the pond for your own Euro summer or staying local for some relaxing PTO, securing a stylish, travel-ready wardrobe is the first step to any successful vacation. After all, a closet refresh is one of the quickest ways to immerse yourself in your chosen destination's vibe, be it Greece's oceanic oasis or Miami Beach's electric escape. Eliminating the headache of scouring a dozen different websites for that perfect sundress or tote bag, The RealReal serves as a one-stop shop for all your summertime sartorial needs. We're talking chic swimwear, beachy prints, strappy sandals and on-trend beaded jewelry — all in one place. ...

📰 The Only 2 Handbags You Need for Easy Summer Travel {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. If you're anything like us, you find it really hard not to pack your entire closet for a summer getaway. How do you know what bag you'll feel like wearing when the day comes? What size makes sense for the occasion? Unless you're packing multiple checked bags, chances are you're going to have to keep it pretty minimal. That's why we believe in the "day and night philosophy." (Yes, we made that up.) It works every time. As long as you have one small-to-medium carryall that fits your wallet and/or passport, some makeup , a protein bar, hand sanitizer, sunglasses and a handful of other necessities, you're all set for any daytime activity. You don't want the bag to be too...

📰 Streetwear Brand Sundae School's New Chinatown Store Offers Visitors a 'Mental Vacation' {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sundae School Founder and Creative Director Dae Lim wants to turn Manhattan's Chinatown into a calming sanctuary. Now, most New Yorkers wouldn't use "calming" to describe the bustling downtown neighborhood, but Sundae School aims to offer a momentary respite from the chaos with its new storefront inspired by a Korean temple. "I was born and raised in Korea, I would go to temples once a month to pay homage to my ancestors and that felt like a break, so we wanted to bring that into Chinatown," Lim tells Fashionista. Dae Lim Photo: Gabriel Spence/Courtesy of Sundae School ...