The Rising Makeup Brand Putting Sunscreen in All Its Products – Latest Fashion Trends & Style Tips May 14, 2026 at 06:15PM
📰 The Rising Makeup Brand Putting Sunscreen in All Its Products
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It's not an exaggeration to say that Nikki DeRoest was born into beauty — in the literal sense, her mother was a hairdresser who ran a salon in their home. But on a deeper level, DeRoest was fascinated by the industry from a young age. Case in point: At 12 years old, her shelves were stocked with Bobbi Brown's books. She got her start in 2006 working at Nordstrom's makeup counter, followed by a stint as a hairstylist, a love-match with makeup artistry, a gig as a beauty brand consultant and, in a full-circle plot twist, a position as global artist in residence for Bobbi Brown.
The Los Angeles-based makeup artist — whose celebrity client list boasts stars like Rosie Huntington-Whiteley, Hailey Bieber and Phoebe Dynevor — first ventured into beauty entrepreneurship in 2018 with eye-shadow brand Róen Beauty. She stepped away from the label in 2020, but soon returned to the brand-building game in 2023 with Ciele Cosmetics, an SPF-infused, "acne-safe" color cosmetics line.
"I feel like I have my PhD in beauty because I've worn so many hats," DeRoest tells Fashionista. "And I think that all of that has definitely influenced the way that I created Ciele."
Nikki DeRoest
Photo: Courtesy of Ciele Cosmetics
Though DeRoest now works with sculpted canvases (read: celebrity visages), she credits encounters with real beauty consumers in her early retail career as a key influence while developing Ciele's problem-solving products. Her inspiration for the brand initially came from her own skin concerns: DeRoest dealt with acne flare-ups and sun damage in her early to mid-30s and had a thought: "'Why can't I layer on more sunscreen through my blush? Because this is the area that has all of my problems.'" A light bulb went off, and Ciele was born. But finding a chemist that would help bridge the gap between sunscreen and color cosmetics was an uphill battle.
"A lot of chemists are comfortable making a tinted moisturizer with SPF 20 or 30," DeRoest expands. "But working through high-performance color cosmetics that you're using on a red carpet that have pigment is a new kind of challenge. I found early on that it's limited to who will play ball with you for that."
As a self-described "hands-on formulator founder," DeRoest eventually found a chemist who would combine mineral sunscreen filters with makeup, resulting in Ciele's hero Blush & Protect SPF 50+ ($34). Ciele has since expanded its "sun-smart" assortment to include a tinted serum, concealer, liquid highlighter, primer, liquid bronzer, loose finishing powder and powder blush — all of which are formulated with mineral SPF 30+ to SPF 50+ (and without pore-clogging ingredients).
Photo: Courtesy of Ciele Cosmetics
It's important to keep in mind that adding SPF to makeup isn't a sun-care loophole, but rather an addition to a minimum base layer of SPF 30. But let's face it: "No one is putting on enough sunscreen," DeRoest says. The American Academy of Dermatology recommends that adults apply one teaspoon of SPF to their face, which is roughly the amount needed to cover the length of your index and middle fingers. However, only about 13.5% of Americans wear sunscreen daily, according to a 2023 national survey.
"I'm still using sunscreen, but if I'm able to create formulas in makeup that are layering on top of that... people are getting more out of their makeup," says DeRoest.
Out of Ciele's SPF-spiked offerings, DeRoest names its pressed powder blush, Flush & Protect SPF 45+ ($34), as the brand's "most challenging formula" since "that was a new innovation that hadn't come about," she explains. To get the formula measurements right, she turned to Korean labs that were "willing to go there with the innovation and the technology." Ciele will also be expanding into a new product category this fall with a launch that has been two years in the making. "It's a real labor of love, but I think that that is also what really excites me about what I'm doing is that I really do feel like I'm solving a problem," DeRoest says.
Photo: Courtesy of Ciele Cosmetics
After exclusively launching in 270 Sephora doors in 2023, Ciele is now available in every Sephora store nationwide. When it comes to sustainable brand growth, DeRoest's philosophy is "slow and steady wins the race." While intentionally scaling the brand, she's also eyeing potential global expansion to Europe, Australia, Asia and India. "There's so many markets out there, but I want to do it in a way that's really thoughtful and not getting too big for our britches," she continues.
As Ciele celebrates its third anniversary this year, DeRoest teases that its next chapter may segue into "more artistry" as the brand prepares to "showcase some new ideas and innovation beyond just singularly SPF." As it expands, Ciele doesn't plan on adding SPF to formulas where it doesn't make sense, such mascara. Above all else, DeRoest is laser focused on positioning Ciele as an "evergreen brand."
"It's not a trend brand," she continues. "It's not something that's just a flash in the pan so that I can sell it and make a lot of money. This is just really about creating something that we'll look back in 20 years and still see it in major retailers."
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