Must Read: McQueen Returns to London Fashion Week, The Rise of Smart Glasses as a Luxury Accessory – Latest Fashion Trends & Style Tips June 22, 2026 at 09:30PM
📰 Must Read: McQueen Returns to London Fashion Week, The Rise of Smart Glasses as a Luxury Accessory
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✨ Fashion Insights & Trends:
These are the stories making headlines in fashion on Monday.
McQueen Returns to London Fashion Week
McQueen is returning to the London Fashion Week calendar for Spring 2027. This will be creative director Seán McGirr’s debut show in London. McQueen last showed in London for Spring 2023. {Fashionista inbox}
The Rise of Smart Glasses as a Luxury Accessory
Brands are positioning smart glasses as luxury purchases, with the latest example — Specs glasses — costing $2,195 each. Companies are trying to push smart glasses as technological necessities, similar to smartphones and laptops. While consumers don't see smart glasses as an essential yet, reports show AI glasses sales are steadily increasing each year. "For smart glasses to cross into the mainstream, there needs to be an inflection point where wearing them stops reading as 'tech enthusiast' and starts reading as 'modern, culturally aware person,'" Charles DuManoir, founder of London-based investment and consultancy firm Desygn Capital, told Vogue Business. {Vogue Business/paywalled}
How Frame Successfully Navigated a Public Scandal
Clothing label Frame is expected to reach $300 million in sales this year, despite dealing with a public scandal involving its co-founder, Erik Torstensson. Co-founder Jens Grede credits the brand's resilience to its strategy of not having the founders be the face of the company. Because of that — and the removal of Torstensson from his chief creative officer role — the scandal had no negative impact on Frame. Going forward, newly appointed CEO Silvia Merati plans to continue centering Frame's identity on its elevated offerings. {Business of Fashion/paywalled}
EU Retailers Want Exemption From AI Ad Rules
European retail association Eurocommerce — whose members include Amazon, Inditex and H&M — wants to be exempt from a new regulation requiring disclosure of AI-generated advertisements. Starting Aug. 2, the European Union AI Act forces companies to label when AI has been "used to generate or modify images, video or audio content constituting a deep fake," Reuters reported. However, retailers are asking that this rule not apply to AI-created ads that aren't misleading, such as those that enhance product visuals. {Reuters}
Target to Collaborate With Hollister
Target is teaming up with Hollister Co., a division of Abercrombie & Fitch Co., for a multi-season partnership to sell home and decor goods. This marks Hollister's first foray into the home goods category. The move is part of Abercrombie & Fitch Co.'s growth strategy to expand its wholesale and licensing partnerships. Target x Hollister will be available to shop starting June 28. {Target}
L Catterton Backs Rōz by Mara Roszak
Hair-care brand Rōz by Mara Roszak closed its latest funding round with a significant minority investment from private equity firm L Catterton. Existing investors Silas Capital and G9 Ventures also participated. The new capital will help with retail distribution, team expansion and product development. {Fashionista inbox}
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