Fashionably Fitfat

📰 Smood Beauty: A 'Fun' and 'Gentle' Acne-Prone Skin-Care Brand {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Los Angeles, CA Founder:  Andrew Lau Social: Instagram / TikTok Category: Skin Care E-comm: smoodbeauty.com Price Range:  $24-$46 Hero Product: Problem Solver Gel-Cream Moisturizer ($38) Stockists: LGBTQ Outpost How to get in touch: hello@smoodbeauty.com Origin Story Smood Beauty started because Founder Andrew Lau spent over 10 years dealing with acne-prone, sensitive skin and feeling like skin care was either too harsh, too boring or made for skin that wasn't his. He wanted products that could actually support his skin without stripping it, irritating it or making breakouts worse. A lot of acne-focused products felt aggressive, while a lot of "gentle" products felt like they didn't do enough. Smood was born somewhere in the middle. Inspired by Korean skin care and hi...

📰 Viral Vintage Dealer The NY Archive Goes IRL With NYC Shop {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Gianna Corvino founded The NY Archive on a leap of faith. The 26-year-old entrepreneur and vintage reseller, whose online following is more than 50,000-strong, has found fans in Anne Hathaway, Sabrina Carpenter and Tate McRae with her collection of pre-loved designer pumps. Corvino started The NY Archive as a side hustle in 2023, launching the company out of her childhood bedroom. Once she planned on pursuing it full-time, she quit her job at a start-up; but when it couldn’t pay out the equity she’d been promised, Corvino knew that she had to take matters into her own hands.  Gianna Corvino Photo: Courtesy of The NY Collective “I had gotten into debt strategically with the hopes that, by...

📰 Side Eye NYC: A New York-Based Luxury Eyewear Brand {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  New York, NY Founders:  Leila Merz and Athina Rickmers Social: Instagram Category: Eyewear E-comm: sideeye.com Price Range:  $290 - $330 Hero Product: 223 Butler St ($290) PR Representation: Redgert How to get in touch: info@sideeye.com Origin Story Founded by two friends who met during their first day of the MBA at Columbia Business School in New York, Side Eye was created in response to an eyewear industry often driven by inflated markups and superficial branding. Side Eye combines refined New York design with exceptional Italian craftsmanship, working exclusively with independent family-run factories in Italy. Every frame is handcrafted with a focus on quality, longevity and timeless design rather than trend-driven consumption. The brand also brings a more personal and intentional perspective to luxury . Each ...

📰 This Emerging SPF Brand Is Making Mineral Sunscreen 'Sexy' {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Before diving into the fast-paced world of beauty entrepreneurship, Alexandra Spunt and Franchesca Hashim met as co-workers at Everlane. Spunt, the "sustainable" fashion brand's co-founder, and Hashim, who headed its marketing team, bonded over "clean" skin-care discussions and identified a gap in the sun-care market for mineral SPF that was actually enjoyable to use. "Alex and I weren't necessarily itching to become entrepreneurs," Hashim tells Fashionista. "It just started from a conversation that would not end where we were like, 'Why is [mineral sunscreen] so bad? Why can't I find something? Why do I, being a Black woman, have to make a sacrifice to get a 'cleaner' product?'" With the shared goal of revamping the mineral sun-care categ...

📰 Sandy Liang's Second Collab With Baggu Is Here & It's Better Than the First {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. They're back . Three years after their August 2023 collab sold out in just an hour, Sandy Liang and Baggu are rolling out their second collection on June 3 at 9 a.m. PST — and we think they exceeded expectations with this drop. The 16-piece collection features Liang's nostalgic bows, stars and plaid across new Baggu Market Bags and classic styles fans know and love. Influencers have already started sharing their gifted hauls on social media and it seems the buzz for these two brands hasn't died down. In the comments of videos from @ libbymay , @ sushirollangel and @ torikohrt , shoppers appear to be most excited about the Baby Bow Baggu ($20) and the Dopp Kitt ($40) in ...

📰 Must Read: Target's Fashion Revival Strategy, Bridgepoint Group to Acquire Obagi Medical {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Monday. Target's Fashion Revival Strategy Target has been doubling down on brand collaborations as part of its revival strategy. The retailer is struggling with slow sales growth following a revenue decline last year and ongoing fallout from its retreat from DEI initiatives. Isaac Mizrahi is rumored to be Target's next designer collaboration , which could help attract the retailer's core customer — middle-class women who shop for chic, yet affordable, fashion. { Puck /paywalled} Bridgepoint Group to Acquire Obagi Medical Waldencast, Milk Makeup 's parent company, has sold clinical skin-care label Obagi Medical to U.K. investment firm Bridgepoint for $460 million. The move allows Waldencast to have a sharper focu...