Fashionably Fitfat

📰 After Fleeing War, This Ukrainian Designer Found Freedom in Knitwear {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Elizaveta Yurusheva was seven months pregnant when she fled the war in Ukraine with her two children in tow, eventually settling in Milan. While putting down roots in the Italian fashion capital, Yurusheva began pursuing her life-long dream to become a designer — which she'd sidelined to follow in her family's luxury hospitality footsteps. She pursued a master's degree at Istituto Marangoni, but wavered on the prospect of opening her own label due to the inevitable operational hurdles. Finally, she decided: "'Oh, whatever. I'm going to try it,'" Yurusheva recalls. In 2024, Ely Ely — a luxury womenswear brand grounded in tailored knitwear — was born. Ely Ely derives its name from Yurusheva's Italianized nickname "Ely" (formerly "Lisa" in Ukraine)...