This New, Sephora-Exclusive Fragrance Brand Puts the Perfumer First – Latest Fashion Trends & Style Tips September 1, 2026 at 04:30PM
📰 This New, Sephora-Exclusive Fragrance Brand Puts the Perfumer First {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: For Anecdotes by Artists, a new fragrance brand launching exclusively at Sephora on Sept. 14, each scent starts with a story, as its name implies. Rather than leading with transportive notes or celebrity-fronted campaigns, Anecdotes by Artists brings the perfumer’s own memories and emotions to the forefront. For its debut collection of three eaux de parfum, each scent is inspired by a personal anecdote from perfumer Patricia Choux’s life. “When you understand the story behind a fragrance, you smell it differently,” Founder Dana Steinfeld tells Fashionista via email. “Knowing the creator changes the experience from something you wear to something you feel and relate to on a personal level.” Dana Steinfeld Photo: Courtesy of Anecdotes by Artists Steinfeld, a beauty indus...