Fashionably Fitfat

📰 How Abbode's Abby Price Is Steering the Personalization Trend {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Listen to the full conversation between Abby Price and Fashionista Staff Writer Catie Pusateri on The Fashionista Network on Spotify. View the original article to see embedded media. Everything changed for Abbode — then a small vintage and dry floral arrangement shop in New York City's Nolita neighborhood — after founder Abby Price dusted off an embroidery machine from the brand's basement for a pop-up event. In one day, Abbode surpassed $5,000 in sales by offering free embroidery with a purchase. (Its previous best-day number was $2,000.) Since then, Abbode has fully shifted gears to focus on personalized embroidery, specializing in waffle pouches, canvas bags, tea towels, cocktail napkins and more. "There's definitely been a trend in personalization and embr...