Must Read: Steff Yotka Is 'i-D''s New Editor-in-Chief, Consumers Criticize Tarte's Snatch Stick Marketing – Latest Fashion Trends & Style Tips August 10, 2026 at 09:30PM
📰 Must Read: Steff Yotka Is 'i-D''s New Editor-in-Chief, Consumers Criticize Tarte's Snatch Stick Marketing
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✨ Fashion Insights & Trends:
These are the stories making headlines in fashion on Monday.
Steff Yotka Is i-D's New Editor-in-Chief
Steff Yotka, i-D's global editorial director, has been promoted to editor-in-chief (EIC). She succeeds Thom Bettridge, who is stepping down from his role to focus on his creative studio, Content World. Bettridge will stay on as EIC until the release of i-D's Autumn/Winter 2026 print issue. {Business of Fashion/paywalled}
Consumers Criticize Tarte's Snatch Stick Marketing
To market its new contouring product, Snatch Stick, Tarte Cosmetics converted an ambulance into a "glambulance" and offered content creators "snatch consultations." Online users are criticizing the rollout, saying it makes people feel like they need procedures to be beautiful, while others claim it trivializes emergency services. A Tarte spokesperson responded to the backlash by stating that the company never meant to suggest that people should change their appearance and that the campaign aimed to show that you can create a sculpted look without a procedure. {Modern Retail}
Under Armour Reports Revenue Decline for Q1 Fiscal 2027
In Under Armour's Q1 fiscal 2027 report, net revenue dropped 3% to $1.1 billion, with North America revenue declining 9% to $610 million. The company credits this to "a challenging consumer demand environment," including inflation and more cautious spending by shoppers. The company forecasts revenue to continue to decline this year, but is optimistic its ongoing restructuring plan will turn things around in the future. {Under Armour}
Why GMV Is a Misleading Success Metric for Resale Platforms
Resale platforms are looking beyond gross merchandise value (GMV) — or the total value of all products sold on the platform — to accurately measure revenue performance. While a high GMV looks impressive, marketplaces are limited in how much commission they can charge. Now, resale platforms are looking for additional revenue streams, such as selling ads or charging sellers for additional features. However, these alternative revenue sources come at the risk of alienating both buyers and sellers. {Glossy/paywalled}
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