Fashionably Fitfat

📰 Must Read: Steff Yotka Is 'i-D''s New Editor-in-Chief, Consumers Criticize Tarte's Snatch Stick Marketing {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Monday. Steff Yotka Is i-D 's New Editor-in-Chief Steff Yotka, i-D 's global editorial director, has been promoted to editor-in-chief (EIC). She succeeds Thom Bettridge, who is stepping down from his role to focus on his creative studio, Content World. Bettridge will stay on as EIC until the release of i-D 's Autumn/Winter 2026 print issue. { Business of Fashion /paywalled} Consumers Criticize Tarte's Snatch Stick Marketing To market its new contouring product, Snatch Stick, Tarte Cosmetics converted an ambulance into a "glambulance" and offered content creators "snatch consultations." Online users are criticizing the rollout, saying it makes people feel like they n...

📰 ICYMI: Sephora Partners With Olive Young, Checking In With Century 21 & Fashion's Hottest Item Is a Knicks Cap {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a caramel latte in our honor when you're discussing who did what over your strawberry yogurt bowl. Related: Sephora's Olive Young Partnership Will Debut With 19 K-Beauty Brands Related: Kayra Theodore's 'Untied' Hair Show Sought to Reclaim Her Haitian Heritage Related: The New York Knicks Cap Was Fashion's Hottest Product of Q2 2026 Related: E.l.f. x Bubble Is the Beauty Collab Consumers Literally Asked For Related: Is Century 21 Still the Iconic NYC Designer Discount Destination It Once Was? Related: Sander Lak Takes Us Inside His NYC Pop-Up and City-Inspired Collection Strategy Related: ...

📰 Lulla Collection & Bindya Accessories Is Hiring An Assistant Sales & Logistics Coordinator In New York, NY {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Lulla Collection & Bindya Accessories is an established importer and wholesaler of fashion accessories, handbags, scarves, hats, beachwear, and lifestyle products. We work with many of the nation’s leading retailers and are looking for an energetic, organized, and detail-oriented individual to join our growing team. This is an excellent opportunity for someone who enjoys wearing multiple hats and wants to build a long-term career in wholesale sales, customer service, logistics, and business operations. Position Summary We are seeking an Assistant Sales & Logistics Coordinator who will support our wholesale sales team while assisting with the day-to-day coordination of shipping, importing, inventory, and office operations. The ideal can...

📰 This Fashion Nonprofit Prepares Aspiring Female Designers for Economic Success {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: It's no secret that the fashion industry is difficult to break into (for non-nepo babies, at least), and Ngozi Okaro recognized that its built-in barriers to entry are even higher for low-income immigrant women. With the core goal of getting "earned income into women's pockets," Okaro founded Custom Collaborative in 2016 to help aspiring female designers develop the necessary skills for long-term economic success through specialized training programs. Sixteen cohorts later, Custom Collaborative is just getting started. "All of the things that you can think of that we would do to support women in business and women in fashion businesses, that's what we're doing," Okaro tells Fashionista. "And we intend to stay here and do it for quite some time." Oka...

📰 Brooklyn PR Is Hiring A Freelance Publicist In Los Angeles {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story We are looking for experienced freelance publicists to work hybrid, supporting Brooklyn PR with press strategy specializing in one or more of the following beats: The ideal candidates will have strong, active relationships with editors and writers across: • Home and interior design • Fashion • Architecture and product design • Lifestyle and consumer products • Food, beverage, and culinary culture • Hospitality, restaurants, and hotels • Technology and innovation • Relevant trade publications Responsibilities: • Execute targeted media outreach for products, brand news, and upcoming initiatives • Develop compelling, customized pitches for different editorial categories • Secure product ...

📰 Foundation Is Seeking Beauty PR Interns & Influencer Marketing Interns In NYC + LA {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Foundation is a communications firm building great beauty brands. We are known for launching and scaling the industry’s most recognizable brands. We've helped launch and build brands like Hero Cosmetics, Briogeo , Nécessaire , Patrick Ta Beauty, and Homecourt – telling impactful stories and leading categories such as bodycare, haircare, color cosmetics and more.  We build brands that last, starting with a solid foundation. Foundation offers a unique opportunity for interns to gain experience, practical knowledge, and professional exposure to PR and influencer marketing. Our goal is to provide our interns with a valuable, fun experience that allows for ...

📰 Must Read: E.l.f. Beauty Reports 36% Net Sales Growth, Exemplar Luxury Group Hires Women's Fashion Director {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: These are the stories making headlines in fashion on Thursday. E.l.f. Beauty Reports 36% Net Sales Growth in Q1 2027 E.l.f. Beauty — the parent company of E.l.f. brands, Rhode, Naturium and Well People — reported its Q1 2027 results on Wednesday, which showed a 36% spike in net sales growth to $479.4 million. This marks the company's 30th consecutive quarter of sales growth. E.l.f. Beauty raised its fiscal 2027 outlook to 18% to 20% net sales growth, up from 12% to 14%. { E.l.f. Beauty } Exemplar Luxury Group Hires Women's Fashion Director Exemplar Luxury Group (formerly Saks Global) has hired Chloe King as the women's fashion director for its Neiman Marcus and Saks Fifth Avenue businesses. King succeeds Roopal Patel, who left the company in January. ...

📰 Neptunalia: A Swimwear Brand Inspired by Sirens {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Brooklyn, NY Founder:  Nedal Habany Social: Instagram Category: Swimwear E-comm: neptunalia.com Price Range:  $52 – $88 Hero Product: Rosemary Bikini Top PR Representation: Akiko Kobayashi How to get in touch: neptunaliabrand@gmail.com Origin Story Designer and Neptunalia founder Nedal Habany has always felt both fear and fascination about water. While most swimwear brands stay on the lighter, sunnier sides of the shore, Neptunalia is unafraid of the dark waters. Inspired by the idea of sirens, who are both seductive and deadly, the collection blends contrasts: hardware that adds a sharp, edgy touch and boyish details that play with the idea of femininity. Each piece is designed for duality, moving from the dance floor to the water, "embodying a bold, fearless femininity that embraces both strength and allure....

📰 This Brand Builder Landed Jobs at Deciem and Quince Without Ever Applying {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Listen to the full conversation between Dakota Kate Isaacs and Fashionista Beauty + Style Director Steph Saltzman on The Fashionista Network on Spotify. View the original article to see embedded media. Of the many consumer businesses we cover at Fashionista, only a few have experienced what can truly be described as "meteoric" rises. Among them are beauty company Deciem (creator of The Ordinary) and DTC giant Quince. Both beloved for offering accessibly priced, high-quality products, the two entities also happen to have one other thing in common: Dakota Kate Isaacs. The brand builder began her career in agency PR before becoming Deciem's first U.S. employee, overseeing the company's expansion into more than 2,500 doors across North America and playing ...

📰 Jennifer Behr Is Hiring An E-Commerce and Marketing Assistant In New York, NY {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Sponsored Story Jennifer Behr introduced her namesake collection of distinctive, luxury hair accessories in 2005. Since then, the collection has grown to include a range of seductive headpieces, jewelry and knits. Jennifer Behr is sold at fine retailers all over the world including Bergdorf Goodman , Net-A-Porter, Saks Fifth Avenue, Shopbop, Neiman Marcus, Browns, MyTheresa, Harrods and many more. Jennifer Behr is seeking a motivated and experienced E-Commerce and Marketing Assistant to join a rapidly growing team. The ideal candidate has a background in the luxury beauty and/or fashion industries. This role reports directly to the E-commerce and Digital Marketing Director. The ...

📰 The Dawn of Good: A Skin-Care Brand Elevating Men's Self-Care Routines {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: HQ:  Los Angeles, CA Founder:  Hosea Chanchez Social: Instagram Category: Skin Care E-comm: thedawnofgood.com Price Range:  $20-$40 Hero Product: Good Body Wash ($25) PR Representation: The Forefront Group How to get in touch: thedawnofgood@goodnco.com Origin Story The Dawn of Good was created from a simple realization: Men are often taught to show up for everything and everyone… except themselves. Founder Hosea Chanchez wanted to change that. Not with complicated routines or unrealistic standards, but with something honest, accessible and effective. The Dawn of Good is where that shift begins, where better habits, better products and a better relationship with self all come together. It lives inside Chanchez's parent company, A Very Good Company, a growing ecosystem of companies built on th...

📰 The New York Knicks Cap Was Fashion's Hottest Product of Q2 2026 {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: It turns out the New York Knicks didn't just win the 2026 NBA championship: The team's fan cap also took the top spot as fashion's hottest product in the new Lyst Index Q2 2026 report, unveiled on Wednesday. Demand for the product skyrocketed 4,276% quarter-on-quarter around the team's history-making title win. (Knicks in five!) Spanning May through June of this year, the Q2 report covers a big moment for sporting events and their deepening connection to fashion, with the NBA Finals, Wimbledon and the FIFA World Cup happening at the same time. In fact, it was the latter that pushed the Adidas x Willy Chavarria Jersey onto this quarter's list of the top 10 hottest products, landing at number nine. Lyst Index...

📰 A Veteran Hairstylist and Scalp Expert on the 'Right' Way to Wash Your Hair {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Welcome to "Hair Me Out," where we pull up a chair with the industry's top hairstylists, scalp experts and hair-care authorities to talk shop, myths and everything in between — including their hottest takes, most controversial opinions and the hard truths the industry doesn't say out loud enough. For more than four decades, Philip Berkovitz has been helping shape the way people think about hair care . The hairstylist founded his eponymous luxury brand in 1991, building a loyal following for its botanical-powered formulas and scalp-first philosophy long before scalp care became one of the industry's buzziest trends . Today, Philip B. is sold around the world, with bestsellers including its Rejuvenating Oil , Peppermint Avocado Shampoo and Weightless Conditioning Wate...

📰 Kayra Theodore's 'Untied' Hair Show Sought to Reclaim Her Haitian Heritage {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: When model and hair artist Kayra Theodore walked into her sixth-grade class with bows in her hair, she became the victim of bullying. "I was the only Black kid in the class and all the kids made fun of my hair," she told Fashionista. "They'd say, 'You look like a child,' and 'You look like a dinosaur.' That made me reject my Haitian culture, because [bows] are very prevalent in Haiti. Bows in Haiti represent neatness, order and rules." Kayra Theodore. (Photo: Alizayuh Vigil) So it was only fitting that, for her first hair show, the creative showcased her journey of accepting her hair and embracing her culture. Held at a spacious venu...