Fashionably Fitfat

📰 How 2 Former West End Performers Built a Global Body-Care Brand {% if EntryImageUrl and EntryImageUrl != "" %} {% endif %} ✨ Fashion Insights & Trends: Listen to the full conversation between Akt London’s Co-Founders Ed Currie and Andy Coxon and Fashionista Associate Editor Catie Pusateri on The Fashionista Network on Spotify. https://ift.tt/gzvbWPx While he was performing in “A Chorus Line” on the West End — the British equivalent of Broadway — Ed Currie’s co-star delivered a hard truth: “‘Ed, you effing stink.'” His deodorant wasn’t holding up under The London Palladium’s hot spotlights for eight shows a week, and he wasn’t alone. Andy Coxon, a fellow West End performer with a similar experience, joined forces with Currie to concoct a long-lasting deodorant that would withstand opening numbers to final bows. After trialing multiple formulas (“Our kitchen looked a bit li...