The Next 'It' Handbag Will Probably Be From South Korea – Latest Fashion Trends & Style Tips December 29, 2025 at 05:30PM
📰 The Next 'It' Handbag Will Probably Be From South Korea ✨ Fashion Insights & Trends: As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in June. The next "it" bag may not be Balenciaga , Chanel or Loewe . As Europe's legacy labels continue to suffer from the luxury slump, a new coterie of South Korean accessory brands is setting its sights on the American market, most notably: Osoi, Marge Sherwood and Stand Oil. Capitalizing on the United States' ongoing infatuation with Korean culture (see: K-pop and K-beauty), these affordable, independent competitors haven't sacrificed their home country's penchant for quality. South Korea is now a contender in luxury handbag manufacturing, with its primary supplier, Simone , making up 30% of the U.S. market. Osoi, Marge Sherwood and Stand Oil may not yet be household names, but t...