Fur: A Body-Care Brand Designed With Pubic Hair in Mind – Latest Fashion Trends & Style Tips April 18, 2025 at 07:30PM

📰 Fur: A Body-Care Brand Designed With Pubic Hair in Mind

✨ Fashion Insights & Trends:

Photo: Courtesy of Fur

Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form.

Fur
Headquarters: New York, NY
E-commerce: furyou.com
Social Media: Instagram / TikTok

What: A body-care brand creating products for the whole body, including pubic hair care, serums targeting ingrowns and shaving cream.

Price Range: $18-$65

Founders: Laura Schubert and Lillian Tung

Origin Story: Fur is a body-care brand that produces natural, effective products for every part of the body — for every body. As the first brand to make pubic hair care a real topic of conversation, Fur initially focused its attention on ingrowns and body hair, and has since expanded further into creating a more expansive product line, embodying its inclusive definition of beauty. 

Fur makes expertly crafted oils, serums, scrubs and washes — gentle, effective formulas to take grooming to the next level. The brand's entire line is created with "facial-grade," vegan, cruelty free, "non-toxic" ingredients that are dermatologically and gynecologically tested. Fur doesn't formulate with mineral oil, silicones, parabens, synthetic fragrances or artificial dyes.

Photo: Courtesy of Fur

Photo: Courtesy of Fur

Photo: Courtesy of Fur

Stockists: Ulta, Dermstore, Amazon, Credo Beauty

Hero Products: Fur Oil ($55), Ingrown Concentrate ($34), Ingrown Eliminator Serum ($37)

PR Representation: Note PR

How to get in contact: hello@furyou.com

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